POWER DRIVE Aadil P.C 23040Bhanu Sharma 23135Akamsha Rawat 23042Berly Baby 23051Sandhya 23071

Introduction Power Drive is an electronic Gadget that

will reduce the Burden of Carrying both Pen Drive and Power Bank separately. This Device Contains 10,400 mAh of Power Backup and 32 gb of Data Storage memory with 3.0 OTG USB CABLE.

Features: Shock Proof & Water Proof. USB 3.0 Supports up to 5 gbps. OTG USB Drive. Storage Capacity of 32 GB. Compatible with all smart phones. Power Backup Capacity of 10,400 mAh. Lithium-ion Battery.

Features Contd: 85% Power Efficiency. Weight-110gm. Micro Connector Charging. Available in 12 Colors. One Year Manufacturing Warranty.

Working of Power Drive

Working of Power Drive Contd: Step 1: Connect the Power Drive USB 3.0 side with the

Laptop or with the Electronic USB Socket. Step 2: While Connecting with the Laptop, The Power

Drive will automatically get charge and at the same time you can share the data between the laptop and the power drive.

Step 3: After Completion of Work/ Charging of Power Drive connect the OTG side of Power Drive with your mobile Charging Jack.

Step 4: After Connecting Power Drive with Mobile, the Mobile will get charge automatically and mean while you can share the data from the Power Drive.

Hence, In this way the Power Drive works.

Perceptual Map for Power Bank

Perceptual Map for Pen Drive

SEGMENTATION Demographic segmentation: Age : 15-25 Gender : More focus on male, secondly on female Income : Middle class and upper middle class people Education: Educated people Geographic Segmentation: Country : India Urban/Rural : Bothe Urban and Rural (More focus on urban population) Psychographic Segmentation: Attitude : Knowledge and Awareness : Wants and Need : We will be focusing those who are facing backup

problem Behavioural Segmentation Products purchased: User status : Media habits : Loyalty : Frequency of usage :

SWOT ANALYSIS

Positioning Statement

Through Digital Era, Power Drive is touching every life across the globe through its innovation concepts.

Pre Product Launch Survey & its Analysis

Analysis:

Post Product Launch Survey & its Analysis

Conclusion: Emphasis on Innovation of Product. Emphasis on Exploring New Markets. Focusing On Pricing Strategy. Making a strong Distribution Channel. Selling our Product into Other Countries. First Mover Advantage….