Stories that scale Webinar 9.Dec.14

@brilliantnoise

@amayfield

#bnwebinar

How to scale stories.

Put customers first.

Pilot & scale.

Sharing is sanity.

Data & distribution.

Operations mindset.

Copy the right people and the right things.

The shift in marketing.

3

The end of marketing?

http://goo.gl/3sjYFq

The rise of customer experience.

"If the rate of change on the outside exceeds the rate of change on the inside, the end is near." !

Jack Welch

Stop random acts of content.

Content as a cottage industry.

Scaling with the wrong focus.

Media-led.

Channel-led.

Technology-led.

Status quo.

Scaling the wrong shape.

An operations mindset.

It takes a business case.

Creative.

Operational.

Commercial.

13

Copying is good.

Business model copying

Source: Oliver Gassman

Copying disruptors.

Link: Podcast

Copying the wrong things.

Focus on data and distribution.

Reach is vanity. Sharing is sanity.

“Every media business in the world says they are interested in data, but you scratch the surface and it’s just fluff." !

“Data is under-used and over-hyped.” !!

Will Hayward, Buzzfeed

Things to copy from Buzzfeed.

10X

Lower cost video.

Sharing as a signal.

Sharing as strategy.

Data everywhere.

Content for expression not consumption.

Copy Tracksmith.

Copy Tracksmith.

What you share. What you wear.

How to scale stories.

Put customers first.

Pilot & scale.

Sharing is sanity.

Data & distribution.

Operations mindset.

Copy the right people and the right things.

Get your copy here: brilliantnoise.com/stories-scale-ebook/

Discussion.@brilliantnoise

@amayfield

#bnwebinar