Upload
david-r-iannone-jr
View
306
Download
3
Embed Size (px)
Citation preview
ARTS
CULTURE
KNOWLEDGE
ENTERTAINMENT
ACCESS
Listen Party is the digital solution for 2016 and beyond. Combined with the power of star branding to drive online impressions and afterlife content, our platform and programming can help deliver a brand native experience, targeted to the audiences that that are open to brands, but only participate in their own environment on their own time.
2
In 2016 top brand CMO’s agree that marketers will embrace video content, Facebook becomes an afterthought, hyper-personalization arrived, mobile revolution accelerates, digital transformation is a c-suite hot topic and marketing platforms will need to consolidate.
60 MINUTES
SignatureCool TV
Interview Series
STAR DRIVEN
Real Talk Approach
With Network Access
LIVE AUDIENCE
InteractionReal Time
Participation
AFTER-LIFE
EndlessContent
Exploitation
LISTENING PARTY 20
16
3
Today fans are craving real, authentic, hyper-personal, one-of-a-kind experiences that can be relished, shared and archived as moments of truth of being there and apart of the experience. This kind of micro content are what many major and small brands wrestle with daily. Microcontent existence, consumption and distribution is happening fast and very differently from how brands traditionally approached approached content.
Flexible by design:The Listening Party integrates promotions, plug and play such as sweepstakes and contests that take place live during each broadcast, where audience members on and offline can vote and react in real-time, responding to content they are watching.
Key Takeaways:● Live video broadcast and streaming platform● Full brand integration with programming and star
celebrity collaborators● Live event and online audience participation● Plug and play promotion integration ● Product trial, sampling and program integration● Extremely low cost CPMs and sponsorship
opportunity based on value
LISTENING PARTY 20
16
DOWN DIRTY AND REALINTIMATE UNADULTERATED ACCESS
FT CHRIS BROWNREAL TALK REAL STARS REAL LIFE
4
ACCESS
FT JESSIE J90 MINUTES EVERY WEEKLIVE FROM NYC
REAL INTERNET TV LIKE NEVER BEFOREinteractive
5
ENTERTAINMENT
POP CULTURE STREAM OF CONSCIOUScontent
FT KYLIE JENNERLIVE QUESTION AND ANSWER
6
CULTURE
LIVE AUDIENCE 200 INFLUENCERS TASTEMAKERS FANS FRIENDSAN INTIMATE EVENING OF INTERACTIVE INTERVIEWS
7
2016
CELEBRITY STARSLISTENING PARTY CHRIS BROWN ERYKAH BADU KYLIE JENNER RITA ORA JESSIE J THE ROCK RIHANNA TREY SONGZ DJ KHALID CHANNING TATUM DJ FUNKMASTER FLEX AND MORE!
ANYTHING GOES • TOP CONTEMPORARY POP CULTURE STARSEXCLUSIVE NYC VENUES • UP CLOSE AND PERSONAL • BEHIND THE SCENES
8
2016
RISING STARSLISTENING PARTY
FEATURES:LIVE INTERACTIVE TV SHOW
CONNECTING STARS FANS AND BRANDS REAL CONVERSATIONS BROADCAST
STREAMING IN REALTIMECUSTOM INTEGRATION
BENEFITS:LOW COST ($.02) CPM RATECELEBRITY / BRAND ASSOCIATIONACCESS TO RELEVANT CONVERSATIONSACTIVE CROSS CHANNEL ENGAGEMENTNATIVE / ORGANIC / AUTHENTIC
CULTUREKNOWLEDGE
ENTERTAINMENT ACCESS
THE PERFECT PLATFORM FOR THE MILLENNIAL STORMBrittany Furlan (8 Million Fans) is Vine's most popular female star. She's since landed a deal for a sketch comedy show being produced by Seth Green.
9
2016
58 MILLION 18-34 MILLENNIALS DIFFERENT BRAND CRITERIA THAN PARENTS
VALUE/PRICE
62%FRIEND RECO
55%BRAND REPUTATION
47%QUALITY
35%SOCIAL EXPOSURE
29%PARENT RECO
25%SOCIAL PRESTIGE
24%
CRITERIA USED TO SELECT BRANDS FOR TRIAL
10
55 MILLION 18-34 MILLENNIALS SHARE “STUFF” ONLINE
MUSIC
37%VIDEOS
29%GAMES
27%PURCHASES
27%WEBSITES
25%CONTENT
26%PRODUCTS
24%
PERCENTAGE OF “STUFF” SHARED IN 2014
11
46 MILLION 18-34 MILLENNIALS CONSUME “FEEL GOOD” WEB CONTENT
MUSIC
37%VIDEOS
29%GAMES
27%PURCHASES
27%WEBSITES
25%CONTENT
26%PRODUCTS
24%
PERCENTAGE OF “STUFF” SHARED IN 2014
DIGITAL VIDEO
67%TRADITIONAL TV
41%YOUTUBE CELEB
66%TV MOVIE CELEB
47%TV MOVIE CELEB
36%YOUTUBE CELEB
26%
“CAN RELATE TO” 13-18 YEARS OLD (TRUST) 18-24 YEARS OLD (TRUST)
12
SMARTPHONE
91%LAPTOP
85%TABLET
65%DESKTOP
60%SMART TV
35%FIT TRACKER
21%SMART WATCH
10%
21 MILLION 18-34 MILLENNIALS OWN FIVE (+5) DIGITAL DEVICES
PERCENTAGE OF OWNED DEVICES IN 2014
13
BROADCAST EVENT TALENT SOCIAL MOBILE EMAIL ON DEMAND
BRAND INTEGRATION SPONSORSHIP OPPORTUNITIES
CHAT
LISTENING PARTY THE STAR PLATFORM FOR LIVE ENGAGING CONTENT
14
KNOWLEDGECULTUREENTERTAINMENT
ACCESS ACCESS ACCESS
ENTERTAINMENT
ACCESS
SEGMENT 00:05:00 00:05:00 00:05:00 00:05:0000:05:00 00:05:00 00:05:00 00:05:0000:02:30 00:02:30
CHAT CHATSOCIAL SOCIAL
MOBILE
EVENT
OND
LIVE
LONG & SHORT FORM CONTENT● (2) 45:00 min live segment yields ● (9) 5:00 min archived Shortys● (20) 00:15 Sec. Shorty™
Opportunity for partners and sponsors to integrate with the content, topics, chat, conversation, social, talent and audience are unlimited with the open space around each segment type.
FRP TV BASE VIEWERSHIP● 800,000 page views per month● 120,000 sessions per month● 27,000 users per month● +50 pieces of content per episode digital
campaign● Maximum impressions across digital, social,
mobile, live and on-demand
7 DAYS 1 DAY 7 DAYS
IMPRESSIONS IMP/1000 COST CPM
BROADCAST EVENT TALENT SOCIAL MOBILE EMAIL ON DEMAND
CONTENT TOUCH POINTS
PRE-EVENT LIVE-EVENT POST-EVENT
CHAT
7,700
1,600,000,000
800,000,000
30,000,000
1,500,000
2,400,000,000
7.7
1,600,000
800,000
30,000
1,500
2,400,000
LISTENING PARTY THE PERFECT CPM FOR THE PERFECT INTEGRATION
15 DAY CAMPAIGN
*Star Talent Chris Brown
15
PAY LOWER CPM RATES THAN YOUR STANDARD ACROSS PAID, EARNED, SHARED, OWNED MEDIA WITH HIGH QUALITY, STICKY <BITESIZE> CONTENT THAT ENGAGES MILLENNIALS ON AND OFFLINE
LISTENING PARTYSXSW CMJ WMC GRAMMYS VMASCOACHELLA JAZZ FEST BET AWARDS
live from
90 MINUTES EVERY WEEKLIVE FROM THE ROAD
16
ARTS
CULTURE
KNOWLEDGE
ENTERTAINMENT
ACCESS