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GenderPrecise RPA
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About UsTransform Your Data Into Engaged CustomersSpeedeon Data provides a single source solution for leading brands to succeed in today’s data-driven world. We offer analytical and direct marketing expertise, and the highest quality data delivered via innovative data solutions.Your Success. Data Driven.
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In most cases, your ability to target a specific gender improves marketing program results. Women tend to be the primary purchasers of certain products and services, while men are more often the buyers of other items.
By utilizing a more thorough reverse phone append process, GenderPrecise RPA - Reverse Phone Append solution by Speedeon Data improves your ability to target by gender.
Precision Target by Gender
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GenderPrecise RPA
Unlike typical reverse phone append solutions, GenderPrecise RPA returning up to 4 contacts in a household for a given phone number.
This increases the likelihood of determining accurate contacts of a preferred gender.
Precision Target by Gender To Improve Campaign Results
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A leading sporting goods chain wanted to target men for a fishing gear promotion. Using GenderPrecise RPA, they were able to increase their target audience by nearly 17%.A national soft goods retailer wanted to target women with a discount offer on women’s clothing. Using GenderPrecise RPA, they were able to increase their target audience by nearly 27%.
RPA v. GenderPrecise Normal RPA GenderPrecise RPA
MaleFemale
Unknown Male
Female
Unknown
Gender Lift
Lift %
Sporting Goods Chain
214,950
163,930 18,150
282,160
102,120 12,750 67,210
16.93%
Soft Goods Retailer
575,926
575,210 91,462
289,588
904,834 48,176
329,624
26.53%
* These are sample results. Results vary by specific files and select criteria.
GenderPrecise RPA Drives Results*
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NT H A KGerard Daher, President &
CEOSpeedeon Data
www.speedeondata.com
Y O U
