Server-side data append:

Segment.io & SuperMetrics

demos

Who`s in the room

• Name: Phil Pearce

• Role: Senior Analyst

• 3 things would you like to know:

• How to upload cost data or COGS

• How to enable IP append

• How to enable serverside-append

IP lookup (client-side injected script)

http://api.demandbase.com/api/v2/ip.json?key=3cb654938e66

f6e87d2dc349a7872b1dcb19f551&callback=dataLayer.push

https://www.simoahava.com/analytics/send-weather-data-to-google-analytics-in-gtm-v2/

IP append for Weather Tacking

analyze.ly for cost data (FaceBook/Bing/Email)

https://www.youtube.com/watch?v=ASs0NZw5Dw4 (video above)

https://www.youtube.com/watch?v=xJVib7_verk (CostData)

https://www.youtube.com/watch?v=QsQrZOxlmtM (CRM)

Segment.io - Serverside append

https://www.youtube.com/watch?v=VCBovl1Xnlo

https://developers.google.com/tag-manager/devguide/#adding-data-layer-variables-for-devices-

without-javascript-support

<!-- Google Tag Manager (noscript) -->

<noscript>

<iframe src="//www.googletagmanager.com/ns.html?id=GTM-

NWX6FF&param=value">

</iframe>

</noscript>

• https://plus.google.com/117298997433687198127/posts/7qvdV29gxgG

• https://developers.google.com/tag-manager/devguide/#adding-data-layer-

variables-for-devices-without-javascript-support

<!-- Google Tag Manager

(noscript) -->

<noscript>

<iframe

src="//www.googletagmanager.c

om/ns.html?id=GTM-

NWX6FF&param=value">

</iframe>

</noscript>

GTM <noscript> method

Note: nested dots for enhanced

ecommerce don’t work using this

method :(

• https://plus.google.com/117298997433687198127/posts/VuSrmkPmUoT

• https://adwords.googleblog.com/2016/10/google-shopping-partners-with-

ecommerce.html

Adwords

Backend connection

to Magento, BigCommerce,

Prestashop & Salesforce

Questions

Feedback

and ideas

for next

session

5. Google Tag Manager

(implementation tricks)

1. Analytics Processes

(REAN, LEAN, WAMM)

4. Audit Templates to save you time

(SEO, PPC, Analytics, GTM)

2. Free tools

(YandexMetrica, Quill, Google Surveys)

3. Dashboards