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SOCIAL MEDIA MARKETING #2017Sopravvivenza, resilienza ed evoluzioneWEB E SOCIAL MEDIA MARKETING PER LE PMI
DANIEL CASARINFACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT
[email protected] +39 345 5755352
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Ti sei accorto che i social network esistono da una decina d’anni?
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4Un mondo più piccolo
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SOCIAL MOBILE
TRIGGER
HABITS
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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
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The easiest way to build the app or bot of your dreams
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Number of monthly active WeChat users
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Chatbot
Social media consolidation
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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
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Live streamingvideo
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Chatbot
Expiring social content
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AR, VR, 360°, Circular video
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AR, VR, 360°, Circular video
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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
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Chatbot
Ratings will be everywhere
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Millennials will face a choiceBail on social media platforms,
or fall deeper in the echo chambers.
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Digital equilibrium
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We’ll see new ways to communicate concisely and nonverbally.
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➔ TECNOLOGIA➔ CONTENUTO➔ PERSONE➔ BUSINESS
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“Good salespeople sell value and social media is the best place to find this value
because of its transparency.”Gary Vaynerchuk
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Chatbot
Organic social traffic gets harder
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The rise of dark social
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(Social) Ad Renaissance
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Real-time engagement
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Chatbot
Inspiration and Imagination Will Become Fashionable
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Smettila di fare rapidamente quello che non funziona.
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“The difficulty lies not so much in developing new ideas as in escaping from old ones.”
John Maynard Keynes
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Grazie!
SOURCE: FORBES, BUFFER, SOCIAL MEDIA EXAMINER, SOCIAL MEDIA EXPLORER, WE ARE SOCIAL, TRENDWATCHING, BRANDWATCH, SMART INSIGHTS, SALESFORCE.
DANIEL CASARINFACEBOOK | TWITTER | LINKEDIN | INSTAGRAM | SNAPCHAT
[email protected] +39 345 5755352