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CONTENT MARKETINGSTORM
The ingredientsfor cooking up a ...
Want to whip up some
delicious content marketing
but don’t know the recipe?
Pull on your apron and get your utensils out.
Here are the ingredients you need to cook upa content marketing storm.
Content marketing can appear
in the following formats:
Blog posts.
YouTube videos.
News articles, online and in print.
Social media posts.
White papers or email newsletters.
Content marketing can appear
in the following formats:
The most delicious and effective
content marketing should:
Speak to an engaged and relevant audience.
Use visual content.
Be tailored to the medium.
Be share-worthy.
Be easy for marketers to plan and create.
The most delicious and effective
content marketing should:
LAY OUT YOUR INGREDIENTS FIRST
COOKINGTIP
Hate scrambling at the last
minute to find what you need?
Create a content marketing calendar so you know
what to create throughout the year.
Content marketing calendars can be:
Broad, with overarching themes for each month or quarter.
Specific and organised by different marketing campaigns.
Mixture of the two.
A CUP OF ‘UNDERSTANDING YOUR AUDIENCE’
You wouldn’t create a new product without knowing who the target audience is, so why
do it with your content marketing?
PAY YOUR DUES ANDCONDUCT SOME
MARKET RESEARCHINTO YOUR CLIENTS.
Do they communicate via email or social media?
What websites or publications dothey visit for daily news?
When do they consume content online?
USE THIS TOFIND OUT:
Speak to an engaged and relevant audience.
Use visual content.
Be tailored to the medium.
Be share-worthy.
Be easy for marketers to plan and create.
you can use it to target your messages and begin creating content to suit your audience’s behaviours
and interests.
M E N UONCE YOU
KNOW THIS INFORMATION
Make a list of the current marketing assets you have and a list of the content marketing
assets you want.
You’ll be surprised how your ingredients can be repurposed into new and exciting creations.
KEEP IT CONSISTENTBY MEASURING
KEEP IT CONSISTENTBY MEASURING
The last thing you want is for your content to appear as if it was
created by 10 different people.
The last thing you want is for your content to appear as if it was
created by 10 different people.
Create brand guidelines and use these as a reference when creating any content.
Make sure to include information about the target audience, words to use, words to avoid, details of your brand identity and name some
of your major competitors.
A DASH OFCREATIVE FLAIR
Jamie Oliver,
Nigella Lawson
and Rachael Ray...
What dothese people
have in common?
RecipesRecipes
R E C I P E S
They aren’t afraid to experiment and
they aren’t afraid to fail.
RecipesRecipes
R E C I P E S
They aren’t afraid to experiment and
they aren’t afraid to fail.
When it comes to content marketing,
the same applies.
They aren’t afraid to experiment and
they aren’t afraid to fail.
Whether it's new platforms or wacky
content ideas, don't be afraid to try new things
to grab people's attention.
This way, you'll be a brand they remember.
Whether it's new platforms or wacky
content ideas, don't be afraid to try new things
to grab people's attention.
A DOLLOP OFSHAREABILITY
This way, you'll be a brand they remember.
Good for SEO and social
media reach, shareability is
crucial for content that's online and in print.
Hate scrambling at the last
minute to find what you need?
Create a content marketing calendar so you know
what to create throughout the year.
SHARABLE CONTENT IS:
Timely or timeless.
Relatable.
Unique.
Usefulto the
audience.
Need help?
Need help?
Keep your eye on viral videos and articles in your industry and check your Google Analytics to see what’s working for you.
Don’t forget – a catchy title goes a long way. Don’t forget – a catchy title goes a long way.
SPICE IT UPWITH VISUAL CONTENT
The old adage is true,a picture does
tell a thousand words.
Content that utilises imagery gets
94% more views
than text-only content.
SHARABLE CONTENT IS:
Start building a library of relevant images
and videos for your products or services
Timely or timeless.
Relatable.
Unique.
Usefulto the
audience.
Start building a library of relevant images
and videos for your products or services
and pepper these into your content.
DON’T FORGET TO TRACK YOUR SUCCESS
COOKINGTIP
Common metrics include:
Click through rates.
Open rates for eDMs.
Time spent on site.
Shares via social media.
AND LASTLY... THE RIGHTPLATE TO SERVE IT ON
There’s no use making an appetisingand beautiful dish if it’s presented
in a cardboard box.
To succeed in content marketing you needto understand what platforms work best
for different types of content and forvarious audiences.
Visual content works best on most social platforms or blogs, while
LINKEDIN is the perfect platformfor more text-heavy,
industry content.
GOT A LOT OFINFORMATION
TO GET ACROSS?
Do they communicate via email or social media?
What websites or publications dothey visit for daily news?
When do they consume content online?
Simplify it into a video or SlideSharefor maximum impact.
GOT A LOT OFINFORMATION
TO GET ACROSS?
KNOW WHAT’SIN YOUR PANTRY
COOKINGTIP
Worried about starting
from scratch?
Take a look in your marketing pantry first – you
may have more ingredients than you think.
Promotional videos
can be re-edited into informative video
content.
Brochures or newsletters
can be repurposed into articles and blog posts.
White papers or presentations
can be reformatted into SlideShares.
User-generated content
can be used onsocial media.
Make a list of the current marketing assets you have and a list of the content marketing
assets you want.
You’ll be surprised how your ingredients can be repurposed into new and exciting creations.
Are you ready to
whip up a content
marketing storm?
Contact Snap for more information on the best ways to market your current and potential clients.