Smart ways of Corporate

gifting

What is corporate gifting?

Corporate gifting is a type of gifting which is given by the business organization as a token of appreciation to the employees for their woeful efforts towards the growth of the organization.

It is also given to various institutes, bodies or individuals outside the organization in order to maintain cordial relations.

We need corporate gifting because: Employee recognition The Media Government officials Vendors Customers

Employee Recognition On the basis of performance or actions. Actions can be

further classified into:• Satisfying customer needs• Answering queries• Giving cost-saving or productivity enhancing

suggestions• Completing a big sale Boosts confidence. Strength to perform better in future. Appreciation should be done publicly, sometimes

personally. Awards can be given for their annual performance.

The Media Newspapers and consumer magazines have stern

policies to give gifts to the editorials and reporters but if the gift is simple and appropriate then it isn’t considered as bribe. 

While sending a press release you can also incorporate a gift with it, which might grab attention of the journalist.

For example: Pen, notepad or any other type of stationery.

Government officials Often sometimes there are various

businesses have to be dependent on government regulatory bodies or town officials. You have to be cautious while gifting superior officers or politicians whereas it comes to question of municipal workers you can gift them holiday time often earns a year’s worth of more attentive service.

Vendors  In the 1980s, companies realized value of

building good relationships with suppliers and as of now the practice continues till today. Manufacturers and retailers alike depend upon just-in-time deliveries and companies of all types demand the best service for the lowest price yet they are least likely business people to get any gifts. If your company depends on these people’s services you will be astonished by their long-term generosity by sending few gifts.

Customers Customers are of the utmost importance to any

business. Gifting customers should be done keeping in mind:

Examine your customer Do not ship the gifts – might hamper relationship. Personally present the gifts – more impact on

customer and strengthens relationships. Customer service representative giving gifts.

The Loyal ones Whenever we give merchandise or non-cash awards

to consumers it is usually counted as premium gifts or awards related to sweepstakes and games. Such type of reward gifts helps to build long time loyalty with your consumers. Although you have to plan strategy and target customers whose volume you can track over time. For example: In a particular retail store they want to increase its privilege card user’s shopping so they offer incentives. For example: In a particular retail store they want to increase its privilege card user’s shopping so they offer incentives. More over the retail owner can also send out a surprise gift and thank you letter to all people who have spent more in their shopping.

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