Gifting & Paradigm

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Q ualitative Research:Q ualitative Research:

It consist of depth Interview,Focus Group, MetaphorAnalysis and collage Research.

T hese technique areadministered by highly trainedinterviewer analyst whoanalyze the finding.

Interest in understandingconsumer experience has lead to

term Interpretivism and theresearcher who adopt thisparadigm are known asInterpretivist.


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Comparison BetweenComparison Between

Positivism Interpretivism

Purpose: Prediction of ConsumerBehavior.Term: Positivism is also knownas Modernism, LogicalEmpiricism.Sampling Method: Large,Probability Sample, providing

that data collection instrumentare valid and reliable that resultcan be viewed as arepresentative of universe.Methodology: Survey,Experiment and Observation.

Purpose: Understanding

Consumption Experience.Term: Interpretivism is alsoknown as experimentalist andpost modernist.Small, Non probability sample ;

finding are generally notgenerally not representative of the universe under study.Methodology: Depth Interview,Focus group.


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H ome Work !!H ome Work !!

1) Motivational Research ?

2) Consumer Gifting Behavior ?


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GIFT ING BEH AVIOR . !!GIFT ING BEH AVIOR . !!

Gifting is an act of symbolicCommunication .

Meanings ranging fromcongratulations and love, to regret,obligation, and dominance

Gifting behavior has been described asthe process in which exchange takes

place between a giver and a recipient..

Reason To Remember


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Reason To Remember . !@!Reason To Remember . !@!

What are the various Reason toRemember ??Whom To Remember?When To Remember ??Why To Remember ??Where To Remember ??

It Can be any moments, any person,

any place , any occasion


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Reason To Remember !!@!!Reason To Remember !!@!!

Life is so busy , gift become reasonfor remembrance .

T ime which You have spent with her,T he smiling moments or the quarrelmoment..

It is only after watching anything

which is related to you,

It must be something which givesyou opportunity to remember her.,


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Wha t Ca n You Gift !!Wha t Ca n You Gift !!

A hand made cardA lovely dinner made specially

for her.

Surprise Gift: H oliday packageor Diamond Jewellery

Soft music with a ball dance

Beautiful card & ChocolatesGifting flowersChampaign With Candle Light

Dinner


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Gifting SubdivisionsGifting Subdivisions

Intergroup

Gifting

Intr a person al Gifting

Intr a groupGifting

Interperson alGifting

Inter-c a tegory

Gifting


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Gifting RelationshipsGifting Relationships

GIFTINGGIFTINGRELATIONSHIPRELATIONSHIP

Intergroup

Intercategory

EXAMPLEEXAMPLEDEFINITIONDEFINITION

Farewell Party / Fresher sParty

A group giving a gift toanother group

Students Giving Gift toteachers.

An individual giving a gift to agroup or a group giving a giftto an individual

Intragroup

Interpersonal

A family buys a Car for itself as a diwali gift.

A group giving a gift to itself or its members

Valentine s Day chocolatespresented from a boyfriendto a girlfriend

An individual giving a gift toanother individual

Intrapersonal A woman buys herself cosmetics to cheer herself

up

Self-gift


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Thank You !!Thank You [email protected]

Documents

Gifting & Paradigm