SEO trends for 2015 - do the SEO like a CEO

SEO Trends for 2015OR HOW TO DO THE SEO LIKE A CEO

By Mass Planner 2015

Copyright 2015 @ Mass Planner - www.massplanner.com

http://www.massplanner.com/

How to prepare for the year 2015

in the ever-so-evolving world of

marketing?

The trends in this presentation are based on the predictions of some of the best

experts in the SEO field. To read the full article go here:

www.massplanner.com/seo-trends-2015-seo-like-ceo/


http://www.massplanner.com/seo-trends-2015-seo-like-ceo/

Summary

1. What is SEO – a short description

2. Trend #1: Content Marketing is King

3. Trend #2: Focus on Mobile

4. Trend #3: Citations and brand mentions trend to continue in 2015

5. Trend #4: Strong Social Presence

6. Trend #5: Humanize your brand

7. Trend #6: Beware of negative SEO!

8. Trend #7: SEO will be integrated in everyday marketing

9. Trend #8: Expect more multimedia

10. Trend #9: Pay attention to semantics!

11. Conclusions


What is SEO?

SEO is short for Search Engine Optimization,

and it is the optimization done on your

website with the intention to become more

visible in the searches.

Due to clever changes and good SEO

techniques, your webpage will be considered

more relevant by the Search Engines (like

Google, Bing, Yahoo), and hence ranked

higher in the search results page.


SEO trends for 2015

The following list of SEO trends will help you

improve your site’s position in the search

results.

Your main focus should still be Google,

considering the fact that it’s still the most

popular search engine.


Trend #1:Content Marketing is King

Content marketing is still the element with the

most impact in search visibility. But that doesn’t

mean you should focus only on content and avoid

the technical aspects of SEO.

You need to find a balance between the two:

implement a strong content marketing strategy

alongside with the best SEO techniques and

success will stay with you in 2015.


Trend #2:Focus on Mobile

The mobile traffic is on the rise, more and more

users are consuming web content via mobile

devices (phones, tablets, phablets and so on).

Experts say that Mobile Usability will be for sure an

official ranking factor in 2015, meaning that the

websites that offer a better experience for the

mobile users will rank better in the search results.

If your website is not “mobile-friendly” yet, you

need to fix this as soon as possible!


Trend #3: Citations and brand mentions trend to continue in 2015

There is something called “implied links”, or as Google calls it a citation or brand mention.

This is when a third party website mentions your brand or product without linking back to your

website.

This was introduced by Google in order to avoid manipulation for the purpose of achieving

higher search rankings and will continue to be important in the Google’s algorithms in 2015.


Trend #4:Strong Social Presence

Social Media will bear even more value when

it comes to search ranking. Especially the

strongest social platforms: Twitter and

Facebook.

Even though a controversial topic, it is

believed that Google uses social signals like

comments, mentions, followers, reposts or

retweets in their ranking algorithms.


Trend #5: Humanize your brand

Make your brand more human. Build an online conversation between your brand and your

customer. Don’t just broadcast your content.

Give your brand a voice and start engaging with your audience, answer their questions, respond

to their comments.

Being authentic and genuine will lead to more trust and strong relationships with your

customers. Don’t be afraid to build an emotional relationship with your audience!


Trend #6: Beware of negative SEO!

Maybe it didn’t happen to you, but many businesses

were attacked by their competition with negative

SEO. Their competitors will associate their website

with spam to negatively impact their rankings and

steal their customers.

It’s hard to protect from this, especially when it

can take a while before you realize what

happened.

What you can do is constantly monitor your links so

you can spot a strange jump in links increase

immediately and taking action as soon as you can.


Trend #7: SEO will be integrated in everyday marketing

From now on, many businesses will integrate social media, SEO and content marketing into

one fluent working environment.

They will no longer be divided, since they are all used for the same purpose. SEO experts

will join marketing teams and will expand their responsibilities and capabilities. Their

expertise will cover content marketing and marketing strategies, also social media

marketing.

SEO is evolving as a discipline into something much grander.


Trend #8: Expect more multimedia

Sites will need to step it up in the term of multimedia. Expect to see more videos, images

and personalized visuals.

Use graphics to tell to tell the story of your products and brand!
