Upload
carrotly
View
988
Download
1
Embed Size (px)
Citation preview
12 Ways to Crush SEOFOR REAL ESTATE INVESTORS
SEO for Real Estate Investors
Introduction
The 12 Core Factors To On-Page SEO On YourReal Estate Investing Lead Gen SiteThese elements are all already built into everyInvestorCarrot website.
Leverage the most effective online inboundmarketing platform for real estate investors.
Now lets dive in to each element a bit deeperand show you what we mean.
Leverage SEO Friendly URLs
SEO for Real Estate Investors
Leverage SEO Friendly URLsONE WAY GOOGLE KNOWS ABOUT WHAT IS ONYOUR PAGE IS BY THE URL OF THAT PARTICULARPAGE.
SEO for Real Estate Investors
NO. 1Action Item:
Include a variation ofthe keyword phrase
you’re looking to rankfor in the URL.
It’ll help Googlerecognize what yourwebsite is about that
much easier.Interested in SEO? Read the full 12 Stepsto On-Page SEO for Real Estate InvestorsArticle Here
Start Title with a Keyword
SEO for Real Estate Investors
Start Title with a KeywordYOUR TITLE TAG ON YOUR REAL ESTATEINVESTING WEBSITE IS THE MOST IMPORTANTFACTOR IN YOUR SEO.
SEO for Real Estate Investors
NO. 2
Action Item:
Make sure you updateyour title tags on your
pages so they havethe keyword phrase
you’re looking to rankfor at the start.
Dazzle with Multi-Media
SEO for Real Estate Investors
Dazzle With Multi-MediaNOT A REQUIREMENT TO RANK WELL, BUT WE’VEFOUND IT SURE CAN HELP.
GOOGLE LIKES WEBSITES THAT ENGAGE THEVISITORS AND USES BOUNCE RATE AS A PART OFTHEIR OVERALL RANKING FACTORS.
SEO for Real Estate Investors
NO. 3Action Item:
Don’t make yourwebsite bland!
Add in some localpictures, testimonials
with pictures, etc.
Use Outbound Links
AN “OUTBOUND LINK” IS SIMPLY A LINK ON YOURPAGE THAT POINTS TO ANOTHER WEBSITE.
SEO for Real Estate Investors
NO. 4
1-3 solid outbound links per blog post.
When in doubt, finda Wikipedia pagethat talks aboutsomething you
mentioned in thearticle and link to it.
Action Item:
Wrap Your Title In An H1 Tag
SEO for Real Estate Investors
Wrap Your Title In An H1 TagJUST HAVING YOUR KEYWORD IN YOUR TITLE TAGUSUALLY ISN’T ENOUGH. .
THE “H1” (HEADING 1) TAG IS SIMPLY THE LARGESTHEADING ON YOUR WEB PAGE AND TENDS TO BE THEHEADING AT THE TOP OF THE PAGE.
NO. 5
SEO for Real Estate Investors
Action Item:
Start off your pagewith a version of
your keywordphrase in the H1
tag.
Drop The Keyword In First 100 Words
SEO for Real Estate Investors
Drop The Keyword In First 100Words
NO. 6
SEO for Real Estate Investors
Action Item:
When you’re writing thecontent on your
pages… make sure thatwithin the first few
sentences you haveyour main keyword
phrase in there…and inject a secondary
keyword phrase inthere as well.
To set the tone for Google as to what that page isabout even more, make sure within the first fewsentences that you’re including your main keyword. As mentioned in tip #12 below… mix in some “LSI”keywords as well to really give it that SEO punch.
See InvestorCarrot Action: https://oncarrot.com/demo
Drop The Keyword In First 100Words
SEO for Real Estate Investors
Nail Loading Speed
SEO for Real Estate Investors
Nail Loading SpeedHOW FAST YOUR WEBSITE LOADS IS A BIG DEAL!THE LONGER IT TAKES TO LOAD THE MORE LIKELY AVISITOR WILL HIT THE “BACK” BUTTON AND LEAVE.
NO. 7
SEO for Real Estate Investors
Action Item:
Go test your pagespeed on Googles free
tool. If you’re in the“Green” then you’re
doing really really well.
To speed it up evenmore, compress
images.
Add Modifiers To Your Title
SEO for Real Estate Investors
Add Modifiers To Your TitleTRY TO RANK FOR 1-2 KEYWORDS IF POSSIBLE.ADD MODIFIERS TO YOUR TITLES AND TITLE TAGSSO GOOGLE CAN SEE WHAT ELSE THIS PAGE ISABOUT.
SEO for Real Estate Investors
Action Item: NO. 8
Google your mainsearch phrase reallyslowly and see what
Google serves up to youas a suggested search.
If there are anymodifiers you can put
before or after yourkeyword, add them toyour title tag on your
page!Rather than just using “we buy houses Fresno”… make yourtitle tag something more like “we buy houses Fresno ca”… tomodify the title so you can grab rankings for those searchesas well.
Use Social Sharing Buttons
SEO for Real Estate Investors
Use Social Sharing ButtonsGOOGLE USES THESE SIGNALS AS MINI VOTES. IFTHE PAGE HAS GREAT CONTENT AND IS GETTINGSHARED IN SOCIAL MEDIA… IT MUST BE PRETTYSOLID.
SEO for Real Estate Investors
NO. 9Action Item:
Get a Google 1+ buttonand Facebook button
on your website.But...maybe ditch thePinterest and Twitter
share buttons.
Those tend to not fitwith the type of visitor
real estate investors getto their websites.
Post Long Content
SEO for Real Estate Investors
Post Long ContentMINIMUM 300-500 WORDS - ALL OF YOUR PAGESTHAT YOU WANT TO RANK WELL IN GOOGLE.
GOING AFTER A REALLY COMPETITIVE PHRASE…BUILD OUT SOME MORE CONTENT AND SEE IF YOUCAN GET IT OVER 1,000 WORDS (OF COURSE USINGTHESE OPTIMIZATION TIPS ALONG THE WAY).
SEO for Real Estate Investors
Action Item: NO. 10
Look at the contentlength on your page
and see if you can addsome more content to
it… then optimizethat content for the
keywords you’regoing after.
Post Long Content
SEO for Real Estate Investors
In the case of search engine optimization (SEO), studieshave shown that longer content on a web page directlycorrelates with higher rankings in most cases.
Slash Bounce Rate
SEO for Real Estate Investors
Slash Bounce Rate
SEO for Real Estate Investors
NO. 11Action Item:
Your aim is to keepsomeone on yourwebsite as long as
possible… and/or toget them to visit
multiple pages of yoursite.
This increases theengagement of the
visitor and increasesthe chances of
conversion.
There is a slight positive correlation… to having alow bounce rate and longer than average “timeon site” by the visitor… as seen by Search Metricsin this recent report. This picture above is justone part of the full report of all SEO rankingcorrelations.
Sprinkle LSI Keywords
SEO for Real Estate Investors
Sprinkle LSI KeywordsLSI MEANS “LATENT SEMANTIC INDEXING“…
WHICH BASICALLY MEANS THAT GOOGLE CAN TELLWHEN TWO WORDS HAVE THE SAME INTENT SOGOOGLE TREATS THEM IN A SIMILAR WAY.
SEO for Real Estate Investors
NO. 12Action Item:
Sprinkle somesimilar intentionphrases into your
content.
Take AwayTAKE THESE SIMPLE BUT POWERFUL SEO TIPSFOR REAL ESTATE INVESTORS AND PUT THEMINTO ACTION.
WATCH YOUR WEBSITE CLIMB THE RANKINGS!
LET US KNOW IN THE COMMENTS BELOW HOWYOU’RE DOING WITH SEO FOR YOUR OWNWEBSITE.
SEO for Real Estate Investors
SEO for Real Estate Investors
WE DIVE INTO SEO TIPS PLUS MUCH, MUCH MOREIN OUR CARROT TRAINING (EXCLUSIVE TOINVESTORCARROT MEMBERS CURRENTLY).
Real Estate Investor Marketing
IF YOU’RE NOT YET A MEMBER, CHECK OUT OURPRICING AND PLANS AND COME ABOARD!
See InvestorCarrot In Action:https://oncarrot.com/demo <===