15
Presents... Carrot Mastermind

Building Citatations for SEO for Real Estate Investors

Embed Size (px)

DESCRIPTION

building citatations for seo for real estate investors can be one of the best things you can do to properly setup your SEO foundation for your real estate investor website. This presentation walks you through how to build your citations for your real estate investing business, what websites are the best ones to go after. If You're Looking To Get A Real Estate Investor Website System That Really Works... head over here to learn more: http://oncarrot.com

Citation preview

Page 1: Building Citatations for SEO for Real Estate Investors

Presents...

Carrot Mastermind

Page 2: Building Citatations for SEO for Real Estate Investors

As Soon As You Have Questions Write Them Down...

Page 3: Building Citatations for SEO for Real Estate Investors

In This Call... • What’s NEW at InvestorCarrot?

• Quick Advice For NEW Members

• This Weeks Quick Carrot Lesson

• LIVE Q&A - Hit me with your questions!

• Help resources (help.oncarrot.com, live chat, email)

Page 4: Building Citatations for SEO for Real Estate Investors

About MeTrevor Mauch

Founder of InvestorCarrotInvestor and Entrepreneur

www.linkedin.com/in/trevormauch

Fancy Stats:Generated over 85,000 real estate leads online

Passive real estate investor since 2004.

Passionate about entrepreneurs & created an 8,000sq ft “entrepreneur co workspace” in Roseburg

Love traveling, mountain biking, and hanging out with my beautiful wife and kids

Page 5: Building Citatations for SEO for Real Estate Investors

Local SEO Starts With Claiming Your Listings

Page 6: Building Citatations for SEO for Real Estate Investors

So, What Are “Local Citations”?The Moz.org Definition

“Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. Citations can also be found on local chamber of commerce pages, or on a local business association page that includes your business information, even if they are not linking at all to your website.

Citations are a key component of the ranking algorithms in Google and Bing. Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.

Citations from well-established and well-indexed portals (i.e., Superpages.com) help increase the degree of certainty the search engines have about your business's contact information and categorization. To paraphrase former Arizona Cardinals' coach Dennis Green, citations help search engines confirm that businesses "are who we thought they were!"

Page 7: Building Citatations for SEO for Real Estate Investors

Top Local U.S. Based Citation Sites

Claim As Many Of These As You Can!

• Yellowpages.com• Yelp• SuperPages• CitySearch• Yahoo Local• Facebook• DexKnows• Manta• Foursquare• LinkedIn• Kudzu

• BBB.org• YouTube• City-Data• Yellowbook.com• Angieslist• MerchantCircle• ServiceMagic• Bing Places• Chamber of Commerce• HotFrog• InsiderPages

Page 8: Building Citatations for SEO for Real Estate Investors

Bonus: Great Sites For Regional Directories That Help With SEO

Regional And Local Directories Help w/ SEO Big Time

botw.org/top/Regional/United_States/

http://dir.yahoo.com/regional/u_s__states/

Page 9: Building Citatations for SEO for Real Estate Investors

How Fast Can I Expect Results?Google performs major Places updates on a 6 to 10 week schedule.

We recommend setting expectations to 2 months, but it could be quicker depending on when the last update was. Some citation sources might get picked up and counted towards your listing right away though, so you could start seeing ranking increases within weeks.

We just recommend expecting at least a couple months to see the impact. And don’t expect the impact to be dramatic (although it could be)

Page 10: Building Citatations for SEO for Real Estate Investors

Should You “Trickle” Out Your Citations?

Nope. You can do them all at once if you want. We haven’t seen any indication that speed of citation claiming will harm your SEO like backlink building can if you do it wrong.

Page 11: Building Citatations for SEO for Real Estate Investors

Optimizing Your Listings A BitGetting Better Results

Page 12: Building Citatations for SEO for Real Estate Investors

Tip: Clean Up Any Duplicates

If you find any duplicate listings of your business on the websites, try to eliminate the duplicate entries.

Duplicate entries can harm your “data” with Google.

Page 13: Building Citatations for SEO for Real Estate Investors

Resources To Make This Easier:

1) Carrot can do it for you (paid service. Inquire w/ us at [email protected])

2) Yext.com (about $499/yr, but you manage it yourself)

Page 14: Building Citatations for SEO for Real Estate Investors

Live Your Life.On your own terms.

Page 15: Building Citatations for SEO for Real Estate Investors

www.onCarrot.com/account

START Leveraging Your Carrot System TODAYYou’ve got a powerful Inbound Marketing system at your fingertips... start leveraging it this week!