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How to Properly SEO Your Real Estate Website and Other Content
Presenter: Chuck Ward “PRO” Director of Marketing
Here was the Question Posed
What happens when you Google yourself, your brand,
or your business?
• Have you ever Googled yourself (of course you have)
• What happened? – Did you like what you saw the results Google
served to you about yourself, your brand, or your business?
• Were you satisfied?
Think About These Questions
• Should (or Do) you need to improve
• Answer a Question with a Question
Are you getting enough leads, phone calls, closings and commission checks
Think About These Questions
What Do I Mean When I Say – “Google Yourself”
This Week’s Agenda
• Tuesday 1/13/2015 – WHAT is SEO – WHY is SEO important – WHAT is SEO needed for
• Thursday 1/15/2015 – How to Do It
• Basic Steps of ON Page SEO
• Basic Steps of OFF Page SEO
• Social Media SEO
Specifically discuss what factors help your web pages and in some instances,
show you how to do it
First thing to Keep In Mind
Not any ONE SINGLE thing will cause your page rank to sky rocket over night
Second Thing to Keep in Mind
SEO: Search Engine Optimization
It is NOT a sprint It IS a marathon
(and it consistently and constantly is
changing)
Basic Overall Web Site SEO
• New Things to Consider – Make your site secure by adding an SSL certificate – Having a contact us page – Having “legal” pages
• Privacy Policy • Terms of Service
– Page Layout • Make your content appear as close to the top left of
your site as possible – Adding a Video to the Page
Basic Overall Web Site SEO
• Not so New Things to Consider – Mobile Friendly
• Is your website mobile friendly to consumer
– Integrating Google Analytics & Webmasters Tools • Adding and uploading a site map to Google • Having a small budget with Google Adwords
– Keyword Research – Links – Integration of Social Media
Today’s Example Keyword
Tampa Luxury Real Estate for Sale
Basic On Page SEO
• Page Layout • Keywords • Links
Basic On Page SEO
• Keywords – Keywords in url
• http://domainname/tampaluxuryrealestateforsale/ – Keyword in (or as) Domain (known as EMD)
• http://tampaluxuryrealestateforsale.com – Keyword in the title tag
• <title>Tampa luxury real estate for sale</title> – Keyword located in the description meta tag
• <description content=“tampa luxury real estate for sale is located at …….”>
Basic On Page SEO
• Inclusion of Local Tags – City, Farm Area, Subdivision, Zip Code
• Keywords – Keywords in H1 – H3 (headers) – H1 should be at closest to the top – H2 and H3 should be below the fold
Example
Tampa Luxury Real Estate For Sale content content content content content content content content content content content content
Virtual Tours of Tampa Luxury Real Estate for Sale content content content content content content content content content content content content
Best Deals in Tampa Luxury Real Estate for Sale
content content content content content content content content content content content content
General On Page SEO
• Keywords must be in content and made to stand out (bold, italics, underline)
• More content the better – Minimum 200 words
• Images name and alt tag <img src=“tampaluxuryrealestateforsale.jpg” alt=“find Tampa Luxury Real Estate for Sale”>
General Off Page SEO
• Links from other sites to your site – Best places to link from
• Youtube.com • Social Media (facebook, twitter, google +) • Other websites related to your category
– Real Estate – Local Related, example in this case, websites with “Tampa”
• Activerain.trulia.com • Zillow and Trulia profiles • Realtor.com profile
General Off Page SEO
• Links from other sites to your site – Best places to link from
• Citation style sites – Yellowpages.com – Localeze – For more, review your brand at getlisted.org (free)
– Get Reviews • Google + • Z/T/R profiles
Other Little Known Tricks
• Video SEO – Virtual Tours – Video on your page (great for landing pages)
• Bulleted content
– Use YouTube.com • Best, Fastest, Quickest way to SEO your content • Best, Fastest, Quickest way to SEE results (100 + in less
than six hours)
Other Little Known Tricks
• Video SEO – Secret Trick
• When using youtube.com, search your video on a certain term and find where it is
• Then ask OTHERS to do the exact same thing (and tell them on which page your video would be)
• Ask others to WATCH the VIDEO (at least 1 minute) • Ask for a thumbs up or comment to the video
– You will start to rank faster for THAT term in the future
Other Little Known Tricks
• Using IFTTT.com – create or find recipes – Syndicate your content from one place to multiple
other places • Separate Social Media accounts • Separate Blog sites (google blogger, wordpress, etc)
Do this, Commit to it Long Term and Become a superhero
Hopefully this will help you hit a home run for yourself and clients
For More Information
• Visit the resource (listed below on the archive) • Other SEO factors you need to know • An Actual demo of page layout and content
– Just fill in your keyword – change the content
Making it Easy
• Consider a wordpress or other CMS style website – Joomla – Drupal
• All contain free add on programs that help you with SEO (even if you are not an SEO expert)
• Hire it out and grow into it – Even if you are paying for a couple hours of SEO
work weekly
Thanks For Joining Us Today
• Got Questions • Got Issues • Got Concerns • Got Problems
• Need Help
Contact the Helpdesk
Email: [email protected]
Phone 888-884-0303
