SAAS SEO-Strategies, Cases & Insights

by Christian Rudolf, Topdog SEO

2

‣ Started with SEO 2005

‣ Owner Topdog SEO

‣ Topdog makes sales & communication more

effective for companies with the help of SEO

‣ Experienced gambling SEO

‣ Built Betssons SEO department from scratch

‣ I enjoy ranking websites

‣ Twitter: @rudolfchristian

Christian Rudolf

What will we talk about today

‣ Make sure you gain some strategic insights

about SEO

‣ 2 SAAS SEO cases

‣ Discussion about the lack of SEO

3

What is SEO?

These four ingredients bakes a great SEO cake

Special Characteristics for the ”channel” SEO

SEO is an investment, not a campaign!

SEO is a zero sum game

A new client for you is a client lost to your competitor

Brand has a major significance for SEO

10

A good presence in google makes your mediabudget more effective

Johans suggestions:‣ New Relic

‣ Slack

‣ Zenefits

‣ WorkDay

‣ Tableau

‣ Veeva

‣ Zendesk

‣ Box

11

Case 1 Exploiting your customers for page rank

Zendesk

Clients links to Zendesk by default

Massively

Does it work?

One slight problem…Google Webmaster guidelines.

Right way or wrong way?

I say right way, SEO is just about money and risks. However, they are taking a substantial SEO risk

Case 2 Leveraging product news newrelic.com

One major SEO problem is getting links to product URLS

Sitewide product URLS

Please notice these URLs are full of text

Productlaunch creates links to product urls

Does it work?

This is marketing and SEO, together. These links do not just create rankings, they create

clients also. Perfect SEO

The list from Johan‣ New Relic

‣ Slack

‣ Zenefits

‣ WorkDay

‣ Tableau

‣ Veeva

‣ Zendesk

24

Did not find to much trace of modern SEO at the sample of companies. Why?

Discussion!

Find this presentation here: slideshare.com….