© 2

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ECART

©2008 DECART

CEO DECART Consulting

SEO Google SEO Consultant

SOA IBM WebSphere TopGun

SaaS SalesForce ApEx Partner

©2008 DECART © 2

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ECART

Vellyslav Petrov

Web Strategy, Branding, Solutions and Support

for dozens of global brands and web projects

4th generation web brand management system,

developed 6 years in BG, SK, IN, DE and USA

iDECS ensures dynamic growth, top5 Google

positioning and real-time business success

DECART Consulting is an European web company,focused in web strategy consulting, integrated SaaSsystems for data and SOA business management:ЕСМ, СRМ, BI, SEO, performance tuning, usability,accessibility, Web 2.0 marketing and social media.

©2008 DECART © 2

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ECART

©2008 DECART

©2008 DECART

Vilfredo Pareto (Wilfried Fritz Pareto)

Born of an exiled noble family in 1848 Paris, the centre of the Revolution.

10 years later his family moved to Italy.

10 years later he earned degree in sciences + a doctorate

“Fundamental Principles of Equilibrium in Solid Bodies".

Interested in social and economic problems.

Lecturer on economics at the University of Florence.

After the death of his parents, Pareto changed his lifestyle,

quitting his job and marrying a Russian, Alessandrina Bakunin.

Writing polemical articles against the government.

In 1893 he was appointed a lecturer in Lausanne where he

remained for the rest of his life.

In 1906 he made the observation that 20% of the population owned 80% of the property in Italy, later generalized into the so-called

Pareto 80-20 principle / Law of the vital few:80% of the effects come from 20% of the causes.80% of your sales and profit comes from 20% of clients.20% of the customers are causing 80% of the problems.

©2008 DECART

Hristo Botev (Hristo Botyov Petkov)

Born of an exiled noble family in 1848Kalofer, the centre of the National Revival against the Ottomans.

10 years later was sent by his father to a high school in Russia.

Deeply impressed by the work of the liberal Russian poets.

Teaching in Odessa, creating his first poetic works.

Established strong connections with Russian revolutionaries.

10 years later returned to Kalofer he made a public speech

Against Ottoman authorities and wealthy Bulgarians

Botev was pressed into leaving the town as a result.

Opted for Romania, at the time an asylum for many exiles.

Lived in an mill with Levski, the leader of Bulgarian insurgency.

In 1876 the daughter of Botev and Veneta was born.

The same year, he was killed by an Ottoman sharpshooter…

Botev is a genius poet and national hero, his poetry reflected the sentiments of the poor people, filled with revolutionary ideas, struggling for their freedom

against both foreign and domestic tyrants. His poetry is influenced by the Russian revolutionary democrats and the Paris Commune. Many of his poems are imbued with revolutionary zeal and determination, such as “My Prayer”:

©2008 DECART

“not you, who but instruct the slaveby calm and prayer to copeand then sustain him to the graveupon his empty hopes;

not you, the true God of the cruel,the liers and the sham,not you, the idol of the foolsand the enemies of man.

O God, inspire in every man

a love of libertythat they may fight as best they can the people' enemies.

Do not let this stormy heartgrow cold in foreign lands,let not my voice in silence passas if through desert sands...”

For both innovators, Freedom is the most precious thing for humans.

©2008 DECART

80%

100 x 365 >>©2008 DECART

©2008 DECART

The first 3 SERP positions get 82% of the traffic!

©2008 DECART

82% {

If you are not on the first 2 pages in Google, you are nowhere.

©2008 DECART

78%

}86%

©2008 DECART

}67%

©2008 DECART

}84%

©2008 DECART

}64%DBCRMERP

©2008 DECART

}73%

SOA?

©2008 DECART

>1 650 000 000 | 100 000 reachable by PPC/ SEO in 10 minutes!

Europe: 348M

©2008 DECART

}86%

©2008 DECART

67% {

©2008 DECART

On-Demand SoftwareOn-Demand ServicesOn-Demand BusinessOn-Demand Relationships On-Demand AWD On-Demand …

OVUM: - SalesForce.com is #1 in SaaS

52%

EMEA On-Demand CRM Market Share (2007)

©2008 DECART

Gartner : The On-Demand market gets white- hot!

EMEA growth

(FY06 – FY07)

72% YOY

77% 4Q

Higher EMEA growth than US

52%

©2008 DECART

For Gartner, Forrester, AMR, Yankee Group – IBM is #1 in SOA

©2008 DECART

53%

}10%?

©2008 DECART

• Administrative Control• Data Integrity Tools• Validated Listing Entry• Reasonableness Constraints• Smart Regionalization• Full, Quick & Saved Searches• List # & Address Searching• Radius Search• Adjustable CMA• Customizable Results Views• Listing Comparison Reporting• Listing Tour Presentations• Layered Mapping• Auto Geo-Coding• Integrated Tax Data• Multiple Browser Compatible• Customizable Reports• Productivity Statistical Reports• Complete Client Tracking• Auto E-mail Prospecting• View/ Search Maps• Get Details• Print & Email Reports• View Aggregated History• Locate Tours• Schedule Open Houses• View Documents• Calculators• View Unlimited Photos• Virtual Tours• Download Videos• List Price Comparison Charts• Price Change Comparisons• Message Center• Feedback, Private notes

148 000 brokers

In 2007, 1 brokersold 716 houses!

©2008 DECART

• Administrative Control• Data Integrity Tools• Validated Listing Entry• Reasonableness Constraints• Smart Regionalization• Full, Quick & Saved Searches• List # & Address Searching• Radius Search• Adjustable CMA• Customizable Results Views• Listing Comparison Reporting• Listing Tour Presentations• Layered Mapping• Auto Geo-Coding• Integrated Tax Data• Multiple Browser Compatible• Customizable Reports• Productivity Statistical Reports• Complete Client Tracking• Auto E-mail Prospecting• View/ Search Maps• Get Details• Print & Email Reports• View Aggregated History• Locate Tours• Schedule Open Houses• View Documents• Calculators• View Unlimited Photos• Virtual Tours• Download Videos• List Price Comparison Charts• Price Change Comparisons• Message Center• Feedback, Private notes©2008 DECART

2008 :: ELIMINATION !!!

©2008 DECART

80%

80% = problems & shortage 20% = 75% LTV & 82% RFM

©2008 DECART

15 x 24 >>©2008 DECART

6% believe their organization has the ability to be very responsive to changing market conditions.

87% of CEOs believe fundamental change is required in next 2 years to drive innovation

ALL CIOs and CTOs recognize Innovation asthe most important capability for Growth

INNOVATION 2008

©2008 DECART

Ability to manage increasing costs

Ability to allocate capital

Ability to manage a global organization

Ability to allocate the best talent

Ability to innovate

0 30 60

Source: McKinsey Quarterly survey of 9,345 global executives

INNOVATION = SUCCESS

Gartner 2008: Companies believe, that ICT will lead the CHANGES

©2008 DECART

ProcessesCustomersInnovation

INNOVATION = SOA

Complexity Inhibits business INNOVATION

The CEO said something about

“flexible and agile”...!?

©2008 DECART

Flexible business demands flexible ICT. Globalization leads to changes and growth on a daily (not yearly) basis.

SOA?

Traditional brandall business processes are “in-house”

2008-compatible BrandThe business value chain is assembled from many sources of information, processes and people

SOA is the main factor for migration to On-Demand business!

©2008 DECART

CEO’S GOALS

©2008 DECART

INCREASEMARKET SHARE INNOVATIONWOW EFFECT EFFICIENCYTALLENTSGROWTHRESULTS

REDUCTIONCOSTSREUSE

DRIVE THE COMPETITION CRAZY!

HUGE EXPENSES

LOW CASHFLOW

UNEFFICIENCY

DISSATISFACTION

MISTRUST

DISSAPOINTMENT

CEO’S PAINS

©2008 DECART

SILO-ed INFORMATION SEPARATES people & organizations

ICT “SYSTEMS”:

INCOMPATIBLE

UNSUPPORTED

COMPLICATED

UNEFFICIENT

HARDCODED

ANCIENT…

CEO’S SPAGHETTIS

©2008 DECART

85% of the budget goes for Support | 15% for Improvement?

CEO’S PACKAGE

©2008 DECART

Buying software products in boxes is Bad for your Health since 2003!

©2008 DECART

77.5% of the TCO is awaiting the ship underwater.The PRICE for your system DOESN’T MATTER.

CEO’S TCO

77.5%

SOS? SOA!

©2008 DECART

SOA reduces ICT complexity, matching the business to his model.

BUSINESS PROCESSES

SERVICESSOA COMPONENTS

BUSINESS PROCESSES MODEL – (BPM, BPEL)

WHAT IS SOA?

©2008 DECART

Gartner: Everything changes much better if it’s based on SOA

SOA Innovation VIDEO (3’40” WMV) >>

SERVICEReoccurring

business task

SOAIT architecture style,

integrating business services

BUSINESS PROCESSES MODEL

SOA 2008

©2008 DECART

“A Strategic inflection point is a time in the life of ever business when its fundamentals are about to change. That change can mean an

opportunity to rise to new heights

or can be deadly when unattended”

~ Andy Grove – “Only the paranoids survive” ~

“Global 2000 will save $53B in 2010”~ Aberdeen Group ~

Applications, collaborative and groupwareData, content and information accessDevelopment and deploymentSecurity

Systems management and other infrastructure

SOA Driven Software Revenue

Source: IDC

$0

$1.0

$2.0

$3.0

$4.0

$5.0

$6.0

$7.0

2005 2006 2007 2008

Bill

ions

$

Gartner : In 2008, more than 60% of enterprises will use SOA as a guiding light

WHERE TO START?

©2008 DECART

* McKinsey’s report of 9740 CEOs interviewed in 2007

The 3 MOST IMPORTANT PRIORITIES*:

1. Expand the internal and external COMMUNICATION

2. Innovate the businessMODEL & PROCESSES

3. Leverage the whole informationfor business OPTIMIZATION

SOA ENTRANCE POINTS

©2008 DECART

PEOPLE > PROCESSES > INFORMATION > CONNECTION > REUSE

23

5

1

4

SOA ensures a perfect

business COMMUNICATION

SOA innovates the business

MODEL & PROCESSES

SOA leverages the whole

information for real-time

business OPTIMIZATION

SOA INFRASTRUCTURE

Corporate platform for sharing information, processes and people

©2008 DECART

SOA ARCHITECTURE

©2008 DECART

RationalDeveloper

BPEL/UML

Business ProcessModel

BPEL

LOB IT

WebServices

WebSphereIntegrationDeveloperWebSphere

BusinessModeler

WebSphereBusinessMonitor

WS App Srv

WS ESB

WebSphereProcessServer

WebSpherePortal

InformationServer

Tivoli Composite Application MonitorTivoli Identity & Access Manager

WebSphereService

Registry & Repository

©2008 DECART

Enterprise CONTENT Management

EDM WCM DAM ERM CCMDocuments Web MultiNedia Records Collaboration

Offers

E-tables

Contracts

Schemes

HTML

SGML

WML

XML

Images

Sound

Video

Pesenttaions

Stats

Diagrams

Email

Forms

Projects

Discussions

Chat sesisons

Blogs

©2008 DECART

Internet, Intranet и Extranet system, which unites ALL

Presentation & Personalization

CRM Sales Marketing Admin. Production Business

logicWorkflow, integration

ERP Logistics System X System Y System Z External data

users

processes

systems

data @

©2008 DECART

CRM 2.0

search trends traffic customers niche social networks blogs relationships search engines SEO SaaS emotions AJAX SERP

love sharing music photos profiles podcasts wiki SOAP

googlism twitter facebook tagging

chats RSS networking bloggingmash-upssuccess

…

WEB 2.0 & SOA

Global connected web 2.0 communities for good practices sharing

©2008 DECART

BUSINESS MODELING 2.0

©2008 DECART

Analysis Simulation Documentation

Process Design & Modeling: IBM WebSphere Business Modeler

Generation Management Delivery Archiving

DealerEmployee Customer

Partner

Internet

the right content> to the right user > at the right time

Enterprise value chain supersedes siloed supply.Value is co-created in communities – pros, scientists mothers, teens... > 40% of processes, ideas, products and technologies are outsourced.

©2008 DECART

©2008 DECART

>60% sales growth/y. Guaranteed.

BUSINESS MONITORING 2.0

©2008 DECART

Process Control & Monitoring IBM WebSphere Business Monitor

1. How many people are coming to your website?

2. Where they came from and what piqued their interest?

3. What do you want them to do? What they actually do?

Amateurs GUESS. We have to KNOW.

©2008 DECART

©2008 DECART

84%

©2008 DECART

CIV = 0.78!

©2008 DECART

24h = 85% up! (780/d)

DECART’sReal-timeSuccess

Lifecycle management

analysisstrategy

technologysystemexperts

methodscreating

managementsupply

archiving

Business processes innovation adaptingmodelingoptimizingperformancecontentdata CRMERPSCMBI

©2008 DECART

"The future [ web 3.0 ] is here. It's just not evenly distributed yet."

William Gibson

“There are NO secrets! Just things we don’t know, yet." Tibetan mantra

©2008 DECART

©2008 DECART

skype: vellys