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Insights Web is a group of young professional freelancers providing seo, smo and content writing services who are committed towards customer delight, by being truthful and showing genuineness in their work.
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Agenda
• About Us
• What’s Digital Strategy
• Why Should You Care
• How Internet Marketing Helps
• What should I do
• Go Digital with Insights Web
2InsightsWeb.com
About Us
Insights Web is a group of young professional freelancers who are committed towards customer delight, by
being truthful and showing genuineness in their work.
We are here to understand customer’s customer and always
seek answers to questions like Why| How | What.
Our passion towards value creation and continuous
improvement in areas of SEO | SMO | PPC | Online
Marketing Strategy | Branding |
Web Development keeps us motivated
in what we do.
3InsightsWeb.com
What is Digital Strategy
“Digital Strategy is a plan to accomplish something with the
&benefit of digital tools.”
4
Plans require who, what, when, where and how.
An objective has to be measurable and actionable.
But What is Digital and what are the benefits, exactly ?
InsightsWeb.com
Why businesses must Care
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Why businesses must Care cont…
Why businesses must Care cont…
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Why businesses must Care cont…
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Why businesses must Care cont…
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Why businesses must Care cont…
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Why businesses must Care cont…
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Why businesses must Care cont…
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How Internet Marketing Helps
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SEO
Being at the right place at the right time with the right content.
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SMO
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PPC
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What must I do
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Go Digital
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Phase 1
•Define & Asses
Phase 2
• Strategic Planning
Phase 3
•Creative Approach
Phase 4
• Execution & Implementaion
Phase 5
•Measure & Analyze
PH
ASE
I Research/Audit
Conduct data gathering (interviews, emails, workshops, questionnaires)
Define target
Identify revenue and market share
Obtain competitive intelligence
Review existing materials
PH
ASE
2 Holistic Branding Strategy
Messaging Development
Creative Direction
Deliver Brand Brief
PH
ASE
3 Corporate Identity System
Website with optimized SEO
Content Marketing
Social Media
Advertising
Sales Tool Kit
Direct Mail & Email campaigns
Public Relations & Event Marketing
PH
ASE
4 Content Development and Copywriting
Production
Media Plan
Direct Marketing
PH
ASE
5 Brand Asset Management
Develop measurement tool/dashboard to assess brand awareness and ROBI
from current state to rebranded state
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