Upload
vizion-interactive
View
140
Download
0
Tags:
Embed Size (px)
DESCRIPTION
In this presentation Joshua McCoy gives some insight into understanding SEO today, identifying opportunities, executing on those and refining your process to obtain even better results.
Citation preview
#IMSKC
Search Engine Optimization Best Practices
Josh McCoy Digital Marketing Strategist
#IMSKC
Who Am I?
@imsummit
SEO-PPC-Link-building-Social-Content Strategist“Digital Marketing Strategist”
-A lover of all things digital and how they work together!
#IMSKC
Why are we Here?
@imsummit
-To become better marketers
How do we get There?
-Understanding SEO Today
-Identifying Opportunities
-Execution
-Refinement
#IMSKC
Understanding SEO of 2005 vs. SEO of today
@imsummit
-Once upon a time…Search Engines and not usersTraffic not an experienceRankings not conversions
-TodayUnderstanding what a searcher wantsDeveloping a relationshipCross channel engagement
#IMSKC
Benchmarking
@imsummit
-Analytics: Where does Organic work and where it does not?Traffic, Goals, User Experience
#IMSKC
Benchmarking
@imsummit
-Link/Social Research: What content wins?
#IMSKC
Benchmarking
@imsummit
-Link/Social Research: What content wins?
#IMSKC
Identifying Opportunities
@imsummit
-Keyword Research, Topical Expansion
#IMSKC
Identifying Opportunities
@imsummit
-Competitive Analysis
#IMSKC
Execution
@imsummit
-Relevancy, How do Search Engines Understand you?-Keyword Synergy-Internal Linking-Content Visibility-Content Delivery
-Promotion-Outreach-Easy Wins
#IMSKC
Execution
@imsummit
-It’s all in the delivery, for users and search crawlers alike!
#IMSKC
Refinement
@imsummit
-And the circle begins again…what worked and what didn’t?
-Same tactics, different mediums?
-Cross channel promotion?
-How can we improve “convertibility”?
#IMSKC
Stay Educated!
@imsummit
#IMSKC
Tools we Used
@imsummit
google.com/analytics
moz.com/researchtools/ose
adwords.google.com/KeywordPlanner
semrush.com
developers.google.com/speed/pagespeed/insights/
#IMSKC@imsummit
Thank You!
888-484-9466 x38@joshuacmccoy