@ChuckAikens V9SEO.com

Advanced SEO Case Study

#DSD14

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Let’s Get Started!

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Technical Content Links

Wash / Rinse / Repeat

SEO Fundamentals

@ChuckAikens V9SEO.com

http://www.portent.com/onetrick/ Ian Lurie

SEO Can’t Be A One Trick Pony

You ROCK!

Can we talk?Can you send a breakdown of

what you did this month?

@ChuckAikens V9SEO.com

Something was still missing…

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Results They Wanted

1. Sell More Lift Tickets

2. Capture Local Market Share

3. Increase Brand Awareness

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Step 1: Discovery & Brainstorming

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Understanding Our Target was Key

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Spark Your Creativity

• Brainstorming

• Social Media

• Competitor Blogs

• YouTube

• Industry Hot Topics

• Ask someone in the target

audience for ideas

@ChuckAikens V9SEO.com

Don’t get Cute: Stay Relevant

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We Developed Our Strategy

Visit The Mountain & Write A Review

Pass Give-Away & Coupon Codes

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Step 2: Planning & Execution

Blogger Outreach • BlogDash• Inkybee

Graphics• Canva• Piktochart • Fiverr • 99 Designs

Contests • Woobox• Offerpop• Rafflecopter

Research• Majestic SEO • Cision • Social Crawlytics

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We Targeted 30 Ski Bloggers

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…And Provided Creative Assets

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…And Gave them Something to Link to

Promo Code for their Readers

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Step 3: Social Media Examples

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Social Media Amplification

• Spend a Little Money To Boost

• Use Email Marketing Lists

• Don’t Forget Re-targeting

• Use Paid & Social Advertising

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Here’s What Happened…

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Bloggers Wrote Awesome Posts

Just One of the Posts:

1,250 Words&

66 Comments!

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That Engaged Readers

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We Got Some Great Social Signals

10 BLOGS 2,245 ENTRIES 24 LINKS

61 Google +1s

294 Tweets669 Facebook Shares

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& Even Better SEO Results…

AND More than $10,000 in ticket sales

A huge increase in keyword rankings & traffic

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Case Study Recap

1. Use Discovery to Build Your SEO Strategy2. Incorporate Creativity into your SEO 3. Use Big Ideas To Drive Long Term SEO Results

@ChuckAikens V9SEO.com

Teach Your Pony A New Trick

http://www.portent.com/onetrick/ Ian Lurie

@ChuckAikens V9SEO.com

Where to Find Me

https://www.facebook.com/chuckaikensseo

http://www.chuckaikens.com

https://plus.google.com/+ChuckAikens

http://www.pinterest.com/chuckaikens/

https://www.linkedin.com/in/chuckaikens

https://twitter.com/chuckaikens

http://www.quora.com/Chuck-Aikens