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04/08/2014 SEER Interactive

Seer Culture - April 2014

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Page 1: Seer Culture - April 2014

04/08/2014

SEER Interactive

Page 2: Seer Culture - April 2014

We A

re…

PPC Team

Lauren:

2.5 (ish) years

@frankly_lauren

[email protected]

Page 3: Seer Culture - April 2014

Who W

e A

reSEER Interactive is an Internet Marketing agency that

specializes in Search Marketing and Analytics.

SEER Interactive’s experienced team of strategists, analysts and

consultants take an Analytics-first approach to maximizing the use of the

Internet as a medium for building awareness and driving leads and sales.

Founded in 2002, SEER Interactive has office locations in Philadelphia

and San Diego and has had the pleasure of working with Clients across

many industries including Financial Services, Healthcare, Education,

eCommerce, Fashion and Technology, from start-ups through Fortune 25

companies, both domestically and abroad.

Page 4: Seer Culture - April 2014

4

Embed culture video

https://www.youtube.com/watch?v

=hLZVYASjliY

Page 5: Seer Culture - April 2014

Where

We A

re2 Offices in Philadelphia, PA and

1 in San Diego, CA

Search Church & Search Perch

Page 6: Seer Culture - April 2014

What W

e D

oSEER has built out capabilities and specialization within the following fields:

PAID SEARCH (PPC)PPC includes not just search ads, but remarketing, display, Facebook, LinkedIn and other engines to deliver highly targeted messaging to specific audiences while working towards specific ROI goals.

SEARCH ENGINE OPTIMIZATION (SEO)SEO orchestrates in-page (architecture), on-page (content), and off-page (linkbuilding) elements to increase a site’s organic ranking, thereby increasing traffic and conversions.

ANALYTICSAnalytics offers visibility into the well-being of your online business, allowing for accountability from all web teams as well as more informed business decisions.

Page 7: Seer Culture - April 2014

What W

e (R

eally

) Do

Page 8: Seer Culture - April 2014

Bra

ggin

g R

ights

• Philly.com Top Workplaces (2014)• Philadelphia Magazine Top 20 Best Startups (2012)• Philly 100 Fastest Growing Companies (2012, 2011, 2010, 2009, 2008)• Fortune IC 100 (2012)• William Clinton Foundation Urban Initiative (2011)• Philadelphia Business Journal Best Places to Work (2011)

Page 9: Seer Culture - April 2014

Com

munity

Focused

We’re able to share ourselves with communities outside of Search. Everyone at SEER Interactive gives back through a volunteer organization of their choosing. So whether we’re building wells in Africa, getting kids college or career ready, helping pets find homes, or just helping someone get back on their feet, we’re always all in.

Our team spent over 1,000 hours

volunteering in 2013 with the

average number of volunteer hours

per employee at almost 20!

Page 10: Seer Culture - April 2014

Com

munity

Focused

Page 11: Seer Culture - April 2014

Chara

cte

ristic

s o

f SE

ER

Innovative – Does the phrase “outside the box” make you cringe because it’s too inside the box? Are you comfortable thinking through a problem from every angle until you find a solution? If so, we should talk.

Independent – The good news is you’ll be responsible for your own success. The bad news is…well, you get the point. At SEER, you won’t have to ask permission. Of course, you’ll get all the guidance you need. But when push comes to shove, whether or not you get results is up to you.

Enthusiastic – Have you ever gotten strange looks because of how excited you get when talking about data? Perfect.

Competitive – Search marketing is about making sure the client gets more exposure, more leads, and more sales than the next guy. It helps to love the battle if you want to win the war.

What a SEER Associate Looks Like…

Page 12: Seer Culture - April 2014

Are

You A

Good F

it?

• You’re smart, creative and pretty damn cool.

• You’re resourceful and looking for a challenge.

• You’ve got a strong desire to win but not by tripping someone else.

• You’re able to multi-task with solid time management skills.

• You’re extremely organized with excellent attention to detail.

• You’re enthusiasm about internet marketing.

• You’ve got the internal drive to continuously learn and keep up with the latest trends.

• You’re not a jerk.

Our people are our greatest assets.

We’re innovators within digital

marketing with hustle, smarts and the

track record to boot.

Page 13: Seer Culture - April 2014

Not S

ure

How

To S

tart?

• PPC Hero – www.ppchero.com• AdWords Agency - www.adwordsagency.blogspot.com• Inside AdWords - www.adwords.blogspot.com• Marketing Land - www.marketingland.com• Search Engine Watch - www.searchenginewatch.com• Search Engine Land - www.searchengineland.com• Search Engine Journal - www.searchenginejournal.com• SEER Interactive - www.seerinteractive.com/blog• Tech Crunch - www.techcrunch.com

Blogs!

Twitter!• Follow blogs on Twitter for constant updates• #PPCchat – Tuesdays @ 12pm EST• @seerinteractive

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