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Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
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By Srikanta
Objective Search engines SE Indexing SEO SEO Importance Natural listing. SEO Techniques Essentials SEO Practice
is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought.
SE INDEXING
• SEO is a process of trying to get higher ranking from the Search Engine.
> 90% online user uses search engine to find products and info.
Natural search receives 250% more traffic than paid search.
1st page of SE result get atleast 80% clicks.
If your website is not found within top 30 result (page 1, 2 and 3) no one will find it.
A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web
The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index
Based on this data, the SE then indexes the pages and ranks the websites
Major SEs that index pages using spiders: Google, Yahoo, AltaVista, MSN, AOL, Lycos
SEO Techniques
Discussing the clients objectives keeping in mind the budget
Understanding the business model of the website
Website domain name (deciding the domain name)
Webpage names and file/directory names (deciding the page names and file names)
Deciding Page titles , headers, sub-headers
Choosing & embedding relevant keywords throughout the website
Developing strategies for increasing in-bound traffic
Studying competing websites and learning form their SEO efforts
Handling customer inquiries and problems
URL SUBMISSION
Google - http://www.google.com/addurl/ Yahoo! - http://siteexplorer.search.yahoo.com/submit Bing - http://www.bing.com/docs/submit.aspx http://www.google.com/support/scholar/bin/request.py
• domain names are traffic magnets> 63 million domain names registered
• choose a domain name that will increase your search engine ranking.• Register for >5 years – registered longer is more serious business. • use keywords, location, advertising terms, product names.• choose a keyword that is important for your business.
DOMAIN NAME STRATEGIES
PUT KEYWORD TAG
<html>
<head>
<title>Pengenalan Kepada PECAMP</title>
<meta name="keywords" content="PECAMP, Persatuan Capaian Maklumat dan Pengurusan Pengetahuan, capaian maklumat, information retrieval, pengurusan pengetahuan, knowledge management" />
<meta name="description" content="PECAMP - Persatuan Capaian Maklumat dan Pengurusan Pengetahuan" />
…
USE YOUR KEYWORDS WISELY
GENERATE CONTENT
Content is the king This is to generate more traffic from the search engine,
because if there’re more content than there will be more keywords. More keywords indexed in the search engine, surely more traffic to the website.
Linking strategies (Backlink)
- the more inbound links the higher the SE ranking
- if the site linking to you is already indexed, spiders will also receive your site
- target a list of sites from which you can request inbound links
USE SEARCH ENGINE FRIENDLY URLGood URLhttp://www.pecamp.org/web/senarai-ahli.html
Bad URLhttp://www.kuis.edu.my/v2/index.php?option=com_content&task=blogsection&id=12&Itemid=72
USE SEARCH ENGINE FRIENDLY URL Joomla In Global Configuration, set this SEO settings
AVOID TEXT IN IMAGE/FLASH
TRACK USER REFERENCE/KEYWORD Use Google Analytics http://www.google.com/analytics/
ESSENTIALS SEO STRATEGIES
WRITE GOOD CONTENT DO YOUR KEYWORD RESEARCH USE YOUR KEYWORDS WISELY DESCRIPTION AND KEYWORDS GET OTHER SITES LINKING TO YOURS STRUCTURE YOUR SITE FOR SEO ANALYSE YOUR SITE KEEP ABREAST OF THE LATEST SEO NEWS WATCH OUT FOR DUPLICATE CONTENT
Thank You
