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Search Engine Marketing (SEM)
Why it ma)ers:
• Consumers are searching for your customer’s products or services online
• Search is the #1 way people look for local business -‐ 81% of US adults 18+ are online
-‐ 91% of them search online
• SEM is the #1 way to get leads quickly (campaigns are normally live within one week)
• Customers only pays when someone expressed interest in their product or service and clicks on their text-‐ad
• 73% -‐ of internet users stated that the informaLon they found via search was trustworthy and accurate
Search Engine Marketing 101 SEARCH ENGINE MARKETING
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
• 77% -‐ Percentage of smartphone users that call or visit a business aNer looking for local info on their phones
• 71% -‐ Percentage of smartphone users search because they saw an ad
• 33% -‐ Percentage of smartphone users that use their phone while watching TV
• 70% -‐ Percentage of smartphone users that use their phone while shopping in-‐store
What else is important? Being where your customers are! With search ads, you can find your customers on all the devices they use to
search for informa:on.
Search Engine Marketing 11 SEARCH ENGINE MARKETING
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
SEM Drives Leads
• Being found doesn’t always mean paying the the most
• SEM is about frequency and being top-‐of-‐mind when the consumer needs your services
• SEM soluLons are created on a customized bases for each of our clients.
• Ensure that people that are looking for your products and service find you.
SEARCH ENGINE MARKETING
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
SEARCH ENGINE MARKETING
Pay Per Click Adver@sing – How does it work ?
• AdverLsers pay the publishers (Google, Yahoo, Bing) only when an ad is clicked
• With PPC, adverLsers bid on keyword phrases relevant to their business, market, and geography
• NOT the same as search engine opLmizaLon (SEO). SEO aims to provide be]er organic search results, PPC is an internet adverLsing model used to direct traffic directly to a clients website
• AdWords (google), Bing Ads (Bing, MicrosoN), Yahoo Gemini (Yahoo mobile and NaLve Ads)
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]
SEARCH ENGINE MARKETING
• Unlike a lot of our compeLtors, we manage campaigns manually with AdWords cerLfied campaign managers
• A lot of our compeLtors use automated pla_orms essenLally “guessing” on bids and keywords
• Google, Yahoo & Bing Placement
• Team of experts with years of experience in search adverLsing with proven track record of ROI and search engine success.
• Desktop & mobile ad placement
• Detailed reporLng and call-‐tracking
Why AMG?
web: www.MailAMG.com • toll free: 1-800-648-3107 • e-mail: [email protected]