Seara YP - Trenduri 2017 - Dan Bezakein

imm3rsiveVR AS AN INNOVATIVE MARKETING CHANNEL - AN OVERVIEWJANUARY 2017

WHAT IS VR AND WHAT DOES IT CHANGE? IMMERSION & PRESENCE = EXPERIENCE A NEW MEDIUM THAT RAISES MANY QUESTIONS 360° VIDEO VS. VR THE MARKET, WHAT MARKET? VR DEVICES A QUICK LOOK AT BRANDS DOING VR / 360° VIDEO MARKETING WITH VR: PROS & CONS REACHING THE AUDIENCES WHERE TO START?

VR AS AN INNOVATIVE MARKETING CHANNEL - AN OVERVIEW

WHAT IS VR AND WHAT DOES IT CHANGE?

IMMERSION + PRESENCE = EXPERIENCE

A MEDIUM THAT RAISES MANY QUESTIONS

360° VIDEO VS. VR

MARKET?

745,000 450,000355,000 2,300,000 260,000

SOURCE: SUPERDATA, DEC 2016

CONSOLE PC MOBILE

88,400,000

SOURCE: SUPERDATA, JAN. 2017

A FEW BRANDS INVESTED IN IMMERSIVE CONTENT

AUTOMOBILE

http://creativity-online.com/work/jeep-world-surf-league-vr-experience/43676

http://www.digitaltrends.com/cars/audi-unveils-the-audi-virtual-reality-experience/

http://vrfocus.com/archives/21183/ferrari-world-designing-its-latest-attraction-using-vr/

http://fortune.com/2015/09/23/ford-virtual-reality/























http://www.infinitiusa.com/drivers-seat-app/

http://www.lexus.eu/vr/hub/#Introduction



























































http://vrscout.com/projects/mini-usa-virtual-reality-films/






















http://www.businessinsider.com/subarus-virtual-reality-motorsports-experience-2014-7






































































http://archvirtual.com/2014/03/05/suzuki-showcases-oculus-rift-himalayan-driving-experience-at-international-auto-expo/#.Vi9JrIRtLZs




















































































http://www.theguardian.com/technology/2015/jan/15/toyota-oculus-rift-virtual-reality-distracted-driving

http://digiday.com/brands/volvo-becomes-first-automaker-use-google-cardboard-offers-test-drives-new-car/


















































http://www.vrpill.com/360-video-directory/2015-yamaha-mt-07-360-video-ride/

http://motorsport.hyundai.com/en/fanzone/vr

https://www.youtube.com/watch?v=gKvdg55RHZs





























http://visualise.com/case-study/mercedes-amg-gt-virtual-reality-project

































































































































































































http://www.catchthedragon.nl
















































































https://www.youtube.com/watch?v=LWmTtcYoMxg


























































FOOD & DRINKS

http://vrfocus.com/archives/23357/whisky-maker-dewars-creates-360-degree-experience/

http://www.mountaindew.com/vrskate/

http://digiday.com/brands/gatorade-enters-game-first-vr-experience/











































http://www.redbullairrace.com/en_US/simulator

http://blogs.wsj.com/cmo/2015/09/03/ocean-spray-turns-to-oculus-rift-to-promote-cranberry-harvest/

http://fortune.com/2015/05/13/patron-virtual-reality/

https://share.oculus.com/app/boursin-sensorium-virtual-reality-experience

http://www.wareable.com/vr/vr-headset-coming-soon-to-a-cereal-box-near-you-1653

http://360.nescafe.com






























































































https://www.youtube.com/watch?v=gQt6Vw8nCjY





































































































































































http://vrscout.com/news/stella-artois-wimbledon-vr-experience/




















































































































http://techcrunch.com/2015/07/28/nextvr/

http://www.pixelrocketapps.com/the-dos-equis-virtual-reality-experience/

LUXURY & APPAREL

http://digiday.com/brands/north-face-brings-virtual-reality-retail/

http://www.fastcocreate.com/3052254/oakley-lets-you-ride-bob-burnquists-megaramp-from-the-safety-of-virtual-reality

http://www.happyfinish.com/en/hf-creates-worlds-virtual-reality-cardboard-branded-experience-ted-baker/






































































































































































http://vrfocus.com/archives/17971/nike-brings-the-neymar-jr-effect-to-youtube-360/






















































































































http://vrscout.com/projects/tommy-hilfiger-virtual-reality-fashion-in-store/

http://www.lvmh.com/news-documents/news/dior-creates-its-own-virtual-reality-headset/




























































































http://littlstar.com/videos/43aa6aea

RETAIL / DISTRIBUTION / SERVICE

http://thecreatorsproject.vice.com/blog/tescos-using-virtual-reality-goggles-to-possibly-allow-people-to-buy-groceries-from-bed

http://www.wired.co.uk/news/archive/2014-02/12/topshop-inition-partnership

































































































































http://www.eventmagazine.co.uk/m-s-enters-world-vr-loft-homeware-tour/brands/article/1364085





































































































































































































































































http://hothardware.com/news/lowes-gets-into-vr-with-the-holoroom-virtual-reality-area-in-select-toronto-stores

http://consumerist.com/2015/12/14/jcpenney-offers-virtual-reality-flight-with-santa-reindeer-and-product-placements/

https://www.vrideo.com/watch/TlkD5VI

http://fortune.com/2015/07/02/zumba-virtual-reality/

http://variety.com/2015/digital/news/marriott-virtual-reality-samsung-vr-1201587916/
















































































































































































































http://vrfocus.com/archives/9049/thomas-cook-offer-look-book-vr-tourism-gear-vr/































































































http://www.wizdish.com/news/2015/7/3/rovrs-savers

http://vrfocus.com/archives/17295/ge-and-reel-fxs-ge-360-vr-campaign-launches/

https://www.youtube.com/watch?v=4hwxxk40YlI

ENTERTAINMENT

http://blog.universalorlando.com/extras/360-rockit-ride/


























































http://adage.com/article/behind-the-work/marvel-samsung-s-vr-experience-throws-a-mighty-avengers-battle/298330/

http://www.makery.info/2015/10/20/on-a-teste-la-vr-porn-de-marc-dorcel/

http://www.roadtovr.com/paramounts-interstellar-4d-vr-experience-lands-in-la-we-go-hands-on/

http://www.wired.com/2015/05/avengers-vr-experience/








































































































http://www.engadget.com/2015/10/21/paranormal-activity-vr-demo/

MEDIA

http://fortune.com/2015/10/20/nyt-google-cardboard/





































































































































































































































































































































http://variety.com/2015/digital/news/sundance-vice-news-to-premiere-virtual-reality-feature-from-spike-jonze-chris-milk-1201412976/

http://www.pocket-lint.com/news/129512-bbc-experiments-with-virtual-reality-360-degree-oculus-rift-style-tv











































































































http://www.foxsports.com/nascar/story/fontana-indianapolis-fox-sports-teams-with-nextvr-to-explore-virtual-reality-at-races-032615























http://vrscout.com/projects/elle-canada-virtual-reality-cover-shoot/
















































































http://www.okio-studio.com/#/works/6-canal-30.html

CULTURAL ORGANIZATIONS & ADMINISTRATIONS

http://vrscout.com/projects/us-air-force-virtual-reality-experience/

http://vrfocus.com/archives/15868/cirque-du-soleils-kurios-hits-gear-vr-first-images-arrive/





















































































































































































































































































































































































































































































































































http://www.amnh.org/explore/news-blogs/news-posts/museum-joins-with-google-to-launch-virtual-reality-visits






















































































































































































































































































































http://www.latimes.com/entertainment/arts/la-et-cm-los-angeles-phil-vr-20150924-story.html



































































































http://vhil.stanford.edu/mm/2015/big-blue/












































































































































http://gizmodo.com/the-nasa-playground-that-takes-virtual-reality-to-a-who-1658637427





































http://www.wsj.com/articles/a-look-at-the-museum-of-the-future-1444940447

SPORTS

http://www.theverge.com/2015/2/17/8052163/nba-all-star-virtual-reality-samsung-mobile-gear-vr








http://www.engadget.com/2015/06/08/dallas-cowboys-strivr-vr-tech/

https://www.youtube.com/watch?v=R5NlBydVDQg

http://www.vrpill.com/360-video-directory/fc-barcelonas-201516-unveiling/










































MARKETING WITH VRPROS & CONS

CAPTIVE AUDIENCE

NEW AND MEMORABLE

MEDIA EXPOSURE

CREATIVE POSSIBILITIES

360° VIDEO AFFORDABLE VS. VR

SMARTPHONE-BASED = LIMITED EXPERIENCE

PRODUCTION EXPERTISE REQUIRED

POST-PRODUCTION HEAVY

A SOMEWHAT LIMITED AUDIENCE

ROI?

REACHING THE AUDIENCES

WHERE TO START?

KEEPCALM

AND

CALLA SPECIALIST

https://www.unit9.com/project/25-thoughts-on-vr-filmmaking-by-anrick


realities.ro

https://realities.ro


imm3rsive @imm3rsive @imm3rsive

THANK YOU!

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Seara YP - Trenduri 2017 - Dan Bezakein