Saycle

by

byInnovative Marketing Software Lab

Problem to Solve…

According to…

“…One of the key problems reported by marketing professionals using CRM software is lack of key information about sales leads and customers as well as other entities that is a major obstacle for the right management decisions and smooth customer relations processes while companies struggle to compete effectively…”

Gartner research study about Big Data trends - March, 2015

Breadcrumb to the Solution…

The information is available, but need to be turned into meaningful data

“…the broad scope of externally accessible data is highly fragmented, voluminous, “noisy” and distributed. It is found in hundreds of thousands of Web and social sites, open government data…”


The Marketing Opportunity…

“…by 2017, more than 30% of enterprise access to broadly based BIG DATA will be via intermediary data broker services, serving context to business decisions. Digital business demands real-time situation-awareness. This includes insights into what goes on both inside and outside the organization…”


…as predicted by…

The Solution…

• Intelligent CRM software capable of:

• BIG DATA mining

• Machine learning

• Predictive analytics actions

• Cloud collaboration and storage

• Tailored solutions

• Direct marketing

The Product…

Streaming data

Sales leads management

Effective lead qualification

Automated nurturing

Conversion enhancing

Predictive analytics based automation

Informed management decisions

Data mining

}Data cap

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…external sources

Email communication

POS actions

Web site visits

Offline store visits

Mobile interactions

other sources …

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Mach

ine

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API

Feeding CRM systems with data

Sales automation capabilities

Data source

XML data transfer

Import / Export data In-h

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Au

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on

Data

Bro

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Serv

ice

Looks Professional …

Buyers Personas…

• Business organizations;• Marketing and Sales

managers/executives;• SME owners & executives;

• Marketing agencies;• Account managers

• NGO’s and Institutions;• PR managers

• Individuals• bloggers, media owners.

Current status & schedule…

Launching Beta Version

• User management

• Web site visits and emails capturing

• Web site marketing modal dialogs

• Lead management

• Email marketing

Mac

hine

lear

ning

PA a

ctio

ns

Cus

tom

er rel

atio

ns

CRM

Dec, 2015

Mar, 2016

Sep, 2016

Dec, 2016

START UP

FreeUp to 1000 resolvings

Up to 500 emailsCRM interface – No

Associates - 1

Business model…

SaaSENTERPRISE

€ 20 / moUp to 10 000 resolvings

Up to 5 000 emailsCRM interface – Yes

Associates- 2

CORPORATE

€ 40 / moUp to 100 000 resolvings

Up to 40 000 emailsCRM interface – Yes

Associates - 10

ULTIMATE

€ 500 / moUnlimited

Up to 1 000 000 emailsCRM interface – Yes

Associates - Unlimited

Prices are per user including VAT

AGENCIESIndividual conditions upon request & approval

AFFILIATESEquivalent of a monthly submission fee

Competition…

Competitor Price / mo €Emails per

monthTracking CRM

Data gathering

Data capturing

Lead management

360,00 0 No No Yes Yes No

82,00 0 No No Yes Yes No

500,00 0 Yes Yes Yes No Yes

15,00 ∞ Yes No No No No

10,00 5000 Yes No No No No

15,00 5000 Yes Yes Yes Yes Yes

Market size…

TAM – all data driven companies using CRM at least. The initial estimation is around 570,000 companies with near 50 mln. users worldwide;SAM – the amount of users our business model is targeting. These are all companies, which use external data sources to feed their CRM software;SOM - the amount of users we currently are able to serve with the available technical resources is estimated to be up to 5,000 companies or approximately 25,000 users (0.05% of TAM). We are aiming to reach 1% market share in the first five years of the project or a range of 250,000 to 500,000 users

Financials…

Description Rates Year 1 Year 2 Year 3 Year 4 Year 5Clients (companies) 160 2 000 6 000 20 000 100 000

Price per User / Users (10 per co.) 10,00 € 800 10 000 30 000 100 000 500 000Average transactions per user 1 000 1 500 2 000 2 500 3 000

Transactions: price / count 0,00200 € 800 000 15 000 000 60 000 000 250 000 000 1 500 000 000Revenue 8 000 € 100 000 € 300 000 € 1 000 000 € 5 000 000 € Cost of sales 1 600 € 30 000 € 120 000 € 500 000 € 3 000 000 €

Income Statement Rate Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 8 000 € 100 000 € 300 000 € 1 000 000 € 5 000 000 € Cost of sales 1 600 € 20 000 € 60 000 € 200 000 € 1 000 000 € Gross margin 80,0% 6 400 € 80 000 € 240 000 € 800 000 € 4 000 000 € Research and development 50 000 € 100 000 € 40 000 € 40 000 € 40 000 € Sales and marketing 300 000 € 500 000 € 40 000 € 40 000 € 40 000 € General and administrative 10 000 € 10 000 € 15 000 € 20 000 € 20 000 € Operating expenses 360 000 € 610 000 € 95 000 € 100 000 € 100 000 € Depreciation 20,0% 80 000 € 124 000 € 119 200 € 115 360 € 112 288 € Operating income 433 600 €- 654 000 €- 25 800 € 584 640 € 3 787 712 € Finance costs 5,0% - € - € - € - € - € Income before tax 433 600 €- 654 000 €- 25 800 € 584 640 € 3 787 712 € Income tax expense 10,0% - € - € - € - € 331 055 € Net income 433 600 €- 654 000 €- 25 800 € 584 640 € 3 456 657 €

Balance sheet Rate Opening Year 1 Year 2 Year 3 Year 4 Year 5

AssetsCash 1 590 000 € 836 400 € 6 400 € 51 400 € 651 400 € 4 120 345 € Accounts receivable - € - € - € - € - € Inventory - € - € - € - € - € Current assets 1 590 000 € 836 400 € 6 400 € 51 400 € 651 400 € 4 120 345 € Long-term assets 320 000 € 496 000 € 476 800 € 461 440 € 449 152 € Total assets 1 590 000 € 1 156 400 € 502 400 € 528 200 € 1 112 840 € 4 569 497 € LiabilitiesAccounts payable - € - € - € - € - € Other liabilities - € - € - € - € - € Current liabilities - € - € - € - € - € - € Long-term debt - € - € - € - € - € Total liabilities - € - € - € - € - € - € EquityCapital 1 590 000 € 1 590 000 € 1 590 000 € 1 590 000 € 1 590 000 € 1 590 000 € Retained earnings - € 433 600 €- 1 087 600 €- 1 061 800 €- 477 160 €- 2 979 497 € Total equity 1 590 000 € 1 156 400 € 502 400 € 528 200 € 1 112 840 € 4 569 497 € Total liabilities and equity 1 590 000 € 1 156 400 € 502 400 € 528 200 € 1 112 840 € 4 569 497 €

Cash Flow Statement Rate Year 1 Year 2 Year 3 Year 4 Year 5

Net income 433 600 €- 654 000 €- 25 800 € 584 640 € 3 456 657 € Add back depreciation 80 000 € 124 000 € 119 200 € 115 360 € 112 288 € Changes in working capitalAccounts receivable - € - € - € - € - € Inventory - € - € - € - € - € Accounts payable - € - € - € - € - € Other liabilities - € - € - € - € - € Cash flows from operating activities 353 600 €- 530 000 €- 145 000 € 700 000 € 3 568 945 € Amount paid for long-term assets 400 000 €- 300 000 €- 100 000 €- 100 000 €- 100 000 €- Cash flows from investing activities 400 000 €- 300 000 €- 100 000 €- 100 000 €- 100 000 €- Proceeds from long-term debt - € - € - € - € - € Proceeds from issue of share capital - € - € - € - € - € Repayment of long-term debt - € - € - € - € - € Cash flow from financing activities - € - € - € - € - € Cash flow 753 600 €- 830 000 €- 45 000 € 600 000 € 3 468 945 € Opening cash balance 1 590 000 € 836 400 € 6 400 € 51 400 € 651 400 € Closing cash balance 836 400 € 6 400 € 51 400 € 651 400 € 4 120 345 €

Expenses based on:• Development needs;• Marketing needs;• Hardware needs;

Incomes based on:• SOM size;• Business model;• Expanded capacity by raising funding;• of 1,5M Euros;

The deal…

Raising funds• 1,5M Euros venture capital;• Cost of capital paid back up to 5th year;• 10% cost of developments and idea in case of deal;

Share• Up to 10% share holding;

The Team…

Yanislav TankovCEO & business development Mgr.

Plamen NikolovBack end developer and scientist

Ivo TomovFront end developer

Svetoslav AtanasovWeb Designer

Elena KolevaMarketing manager

Marina NikolovaAccountancy

Milena TankovaFinancial Supervisor

Our Mission…

…We always aim to deliver value by exploring beyond the things already made and inventing new technologies...

Contact…

Office 2076, Yan Huniadi blvd.Town of Varna, 9020

Bulgariawww.newmark.bg

[email protected]

00359882077708