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“ SAS CODING - Study on Customer’s
Preferences for High-Class Gated Community
Residential Flats in OMR, Chennai”
Faculty Facilitator
Dr. James Daniel paul
Geetha. P
13MBA1022
INDUSTRY PROFILE
Residential Real Estate Industry has increase in growth in the
past few years owing to the following reasons:
Continuous growth in population
Migration towards urban areas
Ample job opportunities
Growing income levels
Rise in nuclear families
Easy availability of finance
Demand for houses increased especially in urban areas
• Akshaya Private Ltd. is a construction and a real estate
company
• Founded in 1995 by T. Chitty Babu
• Both commercial and residential projects all over India
• More than 10 successful projects in OMR, viz. Akshaya
Today/January/Adair/unCompromise/Abov/Tango
• CREDAI partner/member
• IGBC certified
• Competitors : Pacifica Aurum, TVH, Appasamy Real Estates,
Radiance Shine , Hiranandhini, Ceebros, Adorit etc
OBJECTIVES
To find out customer preference for the key attributes with reference to the buying decisions of high class gated community residential flats.
To study the set of factors that a consumer takes into consideration while making a decision of buying a home in OMR, Chennai.
To find out buying preferences of the consumers with respect to location
Prize
size
Amenities
Brand preference of the property
FACTORS INFLUENCING BUYING DECISION OF THE
PROPERTY
PURCHASE OF HOME
Location
Cost
Facilities
Growth Rate
Proximity to Work
Place
privacy
Amenities
Exteriors
Interiors
Neighbor
hood
Timely possession
Green Environ
ment
FACTORS INFLUENCING BUYING
DECISION OF THE PROPERTY
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
MEA
N
7.10 FACTORS INFLUENCING BUYING DECISION OF THE PROPERTY
Location / Place
Cost/Price
Facilities/Product
Growth Rate/ Promotion
Proximity to Work Place
Privacy
Amenities
Ideal Ticket size of the Flat
Day Lightning Provision/NaturalLight
Exteriors
Interiors
Social Class of Neighbourhood
Timely Possession of the Property
Green Environment
SAS CODING-Sampling for Akshaya Builders
• Import two unequal excel files with a common field• Joining the two unequal files• Frequency table• Chi-square • Descriptive Statistics • ‘t’ test • Correlation • Regression• Logistic Regression• Anova • Factor Analysis
SAS CODINGImporting Multiple unequal excel files with a common field
/* Datastep Start */Proc import datafile = "C:\Users\GEELUKE\Desktop\Geemba\Inputfiles\Akshayp1.xls" out=work.Akshayp1 replace;sheet="Income"; range="a1:b121";getnames=yes; Run;Proc import datafile = "C:\Users\GEELUKE\Desktop\Geemba\Inputfiles\Akshayp2.xls" out=work.Akshayp2 replace;sheet="Factors"; range="a1:o121";getnames=yes; Run;
SAS CODINGJoining Multiple unequal files
Proc sql;create table work.AkshayOMR asselect *from work.Akshayp1, work.Akshayp2, work.Akshayp3, work.Akshayp4, work.Akshayp5, work.Akshayp6, work.Akshayp7where Akshayp1.Sno= Akshayp2.Sno = Akshayp3.Sno = Akshayp4.Sno = Akshayp5.Sno = Akshayp6.Sno = Akshayp7.Snoorder by Akshayp1.Sno;quit;Note: AkshayOMR is the combinations(join) of all files.
SAS CODINGFrequency table
• /*frequency*/
• Proc freq data=work.
• Akshayp2;
• tables Loc Cost Facilities GrowthRateProximitytoWorkPlce Privacy Amenities FlatSize LightProvExteriors Interiors SocClassNeighbrPossesnTimeGreenEnv;
• run;
SAS CODINGDescriptive Statistics
/* Mean values */Proc means data =work.Akshayp2;var Loc Cost Facilities GrowthRateProximitytoWorkPlce Privacy Amenities FlatSize LightProv Exteriors Interiors SocClassNeighbr PossesnTimeGreenEnv;run;
SAS CODING‘t’ test
/*ttest*/Proc ttest data=work.AkshayOMR;var Budget;var Loc Cost Facilities GrowthRate ProximitytoWorkPlce Privacy Amenities FlatSizeLightProv Exteriors Interiors SocClassNeighbr PossesnTime GreenEnv;run;
SAS CODINGCorrelation
/*correlation*/Proc corr data=work.AkshayOMR;var Budget;Var BHKType;/*var Loc Cost Facilities GrowthRate ProximitytoWorkPlce Privacy Amenities FlatSizeLightProv Exteriors Interiors SocClassNeighbr PossesnTime GreenEnv;*/run;
SAS CODINGLogistic Regression
/*Logistic proc*/
Proc logistic data=work.AkshayOMR;
model Budget=BHKType;
run;