The Customer's Online Journey

www.meetup.com/the-tech-biz

P R E S E N T E D B Y :

E L I S H A K R A M E R

What's multi-channel marketing?

Table of Contents

Think like a Rockstar

Think like a Screenwriter

Think like a Salesman

Part I: Getting your head straight

Buy a strawberry plant

Invest in profile pics

Part III: Throwing Leads into the top of the Funnel

Part II: 2 More Prerequisites:

Part IV: Building Trust and Nurturing Leads

Part V: Listening Digitally (i.e. Measurement Tools)

From Where? 

How to invest wisely

VIEW HERE

Think like a Screenwriter

LEARN MORE

Almost every movie follows the same 15-beats structure.

READ BOOK SUMMARY

Think like a Salesman

Written in 1947. Still relevant.

My favorite salespeople

TONY ROBBINS

JAY ABRAHAM

LES BROWN

Question: How much time

/ energy are you

spending on each segment?

How and why mint.com built a 20k email list before launching

READ MORE HERE

a) We wanted to have a lot of personal finance people aware of us for trust reasons, the longer you know about something likely the more you’ll trust it.

b) Sponsor. We found smaller bloggers with passionate readersand sponsored their blog for periods at a time. Great relationship builder with influential writers.

c) We tracked all the cost / conversion to see which keywords, sites, methods were the most effective. Make sure you do this ALL THE TIME so you are not burning money if you are a start- up.

Part II: 2 More Prerequisites

Get your photographer friend to take photos of you, and spread the best ones across your Social profiles (+Gmail)

OR ASK HANNA

Helpful Tip: Buy a Strawberry plant (cuz it's all about patience)

STEVEN'S SELLING

Part III: Throwing Leads into the top of the Funnel

For Content Ideas and researching which Social Platforms your audience is on

CHECK OUT BUZZSUMO

Where else is your audience spending time online?

SEARCH LIKE YOUR AUDIENCE

Question #2: When I search like my target audience, which sites on the first page of results can I collaborate with or advertise on?

How to see the stats on any website (helpful for analyzing competitors or potential partners) CHECK OUT SIMILARWEB

People that visited just one page and left

Advertising on

Facebook

Costs for advertising on Facebook

"Lead with generosity, follow up with care" - Keith Ferrazi, author of 'Never Eat Alone'

Q: What should the first brand interaction be like?

Part IV: Building Trust and Nurturing Leads

Automated Emails

TRY AWEBERTest to make sure your emails are landing in the user's "Primary" tab

Upload up to 3,000 email contacts per account via LinkedIn.

LEARN MORE LINKEDIN HACKS

Do you have a refferal policy set up for your message or brand?

For example, when Facebook or LinkedIn tempt you to invite your entire email list on sign-up.

Retarget your sites visitors anywhere on the web.

CHECK OUT ADROLL

Adroll DashboardClick-Through Rate

Cost per 1,000

Impressions

Cost per

Action

Cost per Click

How to automate tasks across your apps CHECK OUT IFTTT

Or, explore Zapier

CHECK OUT ZAPIER

Part V:Listening Digitally

(i.e. Measurement Tools)

Get a feel for your audience by understanding which links they're clicking on.

CHECK OUT CLKIMUse a branded shortener plus link retargeting

Google Analytics Chrome Extension

CHECK IT OUT HERE

Source / Medium Tab in Google Analytics

READ MORE HERE

www.hallandkythes.com

C O M M E N T O N M E E T U P

Thank you, Come again.