Fanapt The Task:Psychiatrists are not considering the importance of Akathisia and EPS related events as major obsta-cles to treatment tolerability and compliance. Create a public awareness campaign that can highlight the feelings experienced inside the body, put on display on the outside.

Audience:Primary: Healthcare professionals who treat acute schizophrenia (psychiatrists, psychologists , nurse practitioners)Secondary: Patients with acute schizophrenia

Insight: Schizophrenia treatment is a very crowded market. Many drugs exhibit the equal efficacy. However, patient compliancy is determined based on the treatment that exhibits the least amount of side affects. For schizophrenic patients, Akathisia ranks as one of the most disruptive and destructive side affects. FANAPT (iloperidone) is a second line treatment for schizphrenia that effectively fights the symptoms of schizoprhenia without creating EPS and akathisisa.

Takeaway Point:Fanapt liberates you from the struggle of noncompliance due to Akathisia and EPS.

Deliverables:Channel Considerations VIsAids for drug reps Waiting room materialsPatient and physicians ads

The Task:How can children who can’t afford sporting equipment nor have the facilities available to engage in structured recreational activity create a team sport environment for little to no money?

Audience:My target demographic will be children of little afluence, between the ages of 6 and 18.

Insight: Sports and recreational activity is a fundamental part of learning and growing as a child. Having the opportunity to engage in physical activity in a structured environment is something every child should have regardless of economic status. Ground Rules washable spray chalk provides children with the opportunity to create games through establishing boundaries and rules on any surface. This allows children with little or no sporting equipment or fields/courts, the means to create and play.

Business Objectives: My objective for this product is to maintain a safe and legal means of creating a sporting environment, through a means that will cost very little. In purchasing only one can of spray-chalk, you have the opportunity to create whatever game your heart desires.

Deliverables:Bottle selectionBottle graphicsAdvertisementsTravel bag design

Ground Rules:

Inebriaided The Task:For college students, consuming alcohol is a usual folley for any academic individual looking to relieve stress after a long week of class. Inebriaded is a delievery service that not only offers gourmet break-fast, but aids your morning hangover with your choice of advil, earplugs, or a blindfold to make sure your night, doesn’t ruin your day.

Audience:On/off campus college students at a graduate and undergraduate level, ages from 18-26. This busi-ness is tailored to alochol consuming individuals, however the food can still be delivered to hungry and sober students.

Insight: Most college students that utilize this service would need to be able to access a menu and order very easily. They would also need an interface that can be utilized even with vision impairment or the other various ill effects from extreme hangovers.

Deliverables:Advertising seriesDorm door hanger menuWebsite / iphone appBusiness cardsCoastersFood packaging

The Task:A huge amount of plastic waste is generated every single year from disposable products that have usage, however little value in people’s everyday lives. How can I transform the toothbrush into some-thing that is smarter, eco-friendly, reusable, and can gain value over time.

Audience:Since a toothbrush can be used by a person from any age group, economic status, as well as culture, I will have to create a sophisticated, yet simple product and packaging design to highlight the qualities of my product.

Insight: Slight changes in construction, material, and packagaing in everyday objects can create huge dif-ferences in the overall environmental impact of the object when mass produced. 50 million pounds of plastic are used every year on producing toothbrushes in America. Borrowing from nature, in how plants maintain a stalk and regenerate their flowers as the seasons change, the Wisdom Toothbrush changes heads, while keeping the same handle. This reduces plastic waste and increases hygiene.

Deliverables:Physical brush handle designsAdvertisingPackagingToothbrush holder design

Wisdom Toothbrush

Near Westside Initiative: The Task:An area within downtown Syracuse, New York known as the Near Westside was struggling to maintain a community environment. The presence of torn down buildings and an overall unsightliness of the area makes the inhabitants depressed.

Audience:I will be targeting a specific area of downtown Syracuse, which is comprised mostly of hispanic and African American inhabitants. Since families are the most abundant of occupants, creating something that can help lift the spirits of multiple age groups is necessary.

Business Objectives: To develop and establish a brand identity for the community revival project. Within this task, I will be aiming to create an enlightened atmosphere through a unified community culture.

Deliverables:Outdoor postersWayfindingCommunity map / guideReveal event posterCommunity signage

The Task:As technology improves and becomes more intelligent, its use in the enviornment we have created for ourselves becomes continuously more prevalant and useful. Our dependance on this technology results in the consumption, and on-person-carrying of multiple sources of electronics. This can create clutter. What device can provide every conceivable means of electronic communication and media?

Audience:I will be targeting a wide range of people from the ages of 18 to 32, considering that we live in an information age. An age where many people are now comfortable with purchasing electronically intel-ligent material and utilizing it.

Business objectives:My primary consumer goal would be to provide a device that eliminates the need for multiple devices to be carried on person. Music, phone (communication), computer (informational), would be accessible in an interactive tangible setting. This would cannibalize many other electronic communication and assistance device sales.

Deliverables:Physical product designProduct packagingInstructional wrap graphicAdvertising

Intuo:

The Task:The milkman used to provide local, fresh milk that was brought right to your door. As time passed and shopping became more convenient, the need for a delivery milk service subsided and cartons could be purchased simply from the convenient store. So how can you get farm fresh, organic milk delivered to your door in the modern day?

Audience:My target demographic would be urban families looking for pure products. The designs will need to be modern and updated to show the progress that has been made since the olden days. However, since everyone can enjoy good quality milk delivered to your door, the designs should be colorful and play-ful in nature to encorporate a wider demographic.

Business Objectives: My milkmen would be available in several different metropolitan areas to deliver fresh milk to city dwellers looking for the finest in quality. Reaching out to these people in need of fresh dairy in anyway possible is the main goal of my service.

Deliverables:Bottle selectionBottle graphicsAdvertisementsGuerilla advertisingWesbsite designDelivery truck graphics

Dairy Direct:

The Task:How can you create a fashion line and store that is themed around the idea of letting young adults ex-press themselves and revolt against political correctness while still appearing to be inelligent, through their puchasing decision. The task is to create a unified branded identity for this clothing company that promotes “open mindedness” through “clothes mindedness” thinking through the art it displays.

Audience:I will be targeting young adult males, between the ages of 18-25 who are progressive thinkers and fashion forward individuals. Because of the edgy nature of the theme and fashion, the consumers would most likely reside in a city / urban environment.

Insight: Recently there has been a trend of street art meshing with retro fashion styles to create modern urban clothing design. This new street fashion adaptation utilizing multiple sources of inspiration allows people to display works of art on their clothing comfortably. Young people are comfortable with a fast paced life on consumption and material interest. It is how they have grown up in the modern day. They are also aware of drugs and their illegal trade throughout the world. Pairing the idea of intelligent design with the socially spread idea of the drug trade, creates with company Designer Drugs.

Deliverables:Interior designAdvertisingPrint graphics for clothesStore opening advertisementGuerilla promotional piecesInstore receipts and clothing capsules.VIP opening bracelet

Designer Drugs:

The Task:Create a unified branding identity for a boutique that offers pastries that are infused with alcohol.

Audience:I will be targeting women between the ages of 21-35 who are not overly health conscious consider-ing that the delights wouldn’t be overly nutritious. However, they would be overly tasty. The designs should speak to intelligent and lively/youthful women, yet also be acceptable for a male to enjoy the visual imagery and graphics that are included within the brand.

Insight: When the work day ends, good food and drink can soothe the nerves and set the tone for a good night. However, if you grow tired of the usual restaurants and bars, something fun yet intoxicatingly delicious could do the trick. Pasted offers an escape with a handmade variety of delicious pastries infused with quality wines and liqeurs.

Deliverables:Menu designAdvertisingTakeaway bag designCupcake wrappers

Pasted:

If you grow tired of the usual restaurants and bars, something fun yet intoxicatingly delicious could do the trick. Pasted offers an escape with a handmade variety of delicious pastries infused with quality wines and liqeurs.

“Design for me, isn t defined by the final product, it s the thought process that brings you there. The idea of arranging elements to come together in a cohesive, unified manner shouldn t be applied to simply graphic elements, but all facets of life. It could be as simple as dividing the time in your day, but could also take the form of government, in allocating resources, financing, and legislation to represent the interests and future of people best. Design to me is where creativity, ideas, and foresight come together. And if they do so in the right manner, it can create something much greater than a piece of art, but a living, breathing, evolving piece of design that can last forever.”

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