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Rose D. Clervil BACKGROUND: Second Year Political Science Major Interested in Politics and all things. Single DEMOGRAPHICS: Age 18-21 Rural IDENTIFIERS: Calm Demeanor Most likely using cellphone

Rose D. ClervilAudience Persona

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Page 1: Rose D. ClervilAudience Persona

Rose D. ClervilBACKGROUND:• Second Year Political Science Major • Interested in Politics and all things.• Single

DEMOGRAPHICS: • Age 18-21• Rural

IDENTIFIERS:• Calm Demeanor• Most likely using cellphone or taking

selfies

Page 2: Rose D. ClervilAudience Persona

Goals:• Keep positive attitude.• Support employees and keep them

happy.• Support change in legal and political

moves.

Challenges:• Multi-tasking • Being time efficient and not falling

behind.

How We Help:• Find ways to keep everyone under the

same umbrella, in other words, make sure everyone has similar goals.

Page 3: Rose D. ClervilAudience Persona

Real Quotes:• “I don’t have time to work

around people’s busy schedules.”

• “It’s very difficult to train people who have never worked under an environment as such or related.”

Common Objections:I’m worried I won’t be good at this.I don’t want to give untrained people an entire workload.

Page 4: Rose D. ClervilAudience Persona

Marketing Messaging:• Create must simpler way

for people to get acquainted with the policies.

Elevator Pitch:• We give you a innovative

and much simpler way to higher hundreds and even thousands of people by using a much simpler hiring process.

Page 5: Rose D. ClervilAudience Persona