Persona Development

TitleNathan Nash

ITGM 748Professor SuAnne Fu

Persona Development

Nathan Nash | ITGM 748 | Professor SuAnne Fu | Persona Development

Persona Development

PersonaDevelopment

User Research

Insight Collection


Persona DevelopmentThe “Trail Blazer”

Sharon Campos

Budget reserved for sports: $400/moProfession: Software Developer

Personality Type

Goals NeedsAchieverCompetitor

Socializer Explorer

“I am a weekend warrior!”

• Exchange knowledge • Find a regular hiking group• Explore new trails

• A way to find separated party members• Be matched with those of equal skill level• An impetus to make it to the great outdoors


Persona DevelopmentThe “Athlete”

Paul Simmons

Budget reserved for sports: $150/moProfession: Copywriter


Socializer Explorer

Personality Type

“I’m always up for a game!”

• Find fellow soccer enthusiasts• Be the captain and win• To have a good clean game

• Meet some new drinking buddies• A sense of control• A way to blow off steam after work


Persona DevelopmentThe “Hobbyist”

David Boon

Budget reserved for hobbies: $200/moProfession: Small business owner


Socializer Explorer

Personality Type

• Meet other hobbyists• Trade tips on how to save money• Share past projects

• Connect with other DIYers• Learn money-management techniques• Show off his achievements

“‘Whats new at the hobby shop today?


User Research

PersonaDevelopment

User Research

Insight Collection


User Research

Question Follow up

Do you have any hobbies?

If yes… Tell me more about your hobby.

How important is this hobby to you? What do you get out of it?How much of your budget is dedicated to your hobby?Are you a part of any groups related to that hobby?How did you find that group?How frequently do you meet?

How about sports or other activities like volunteer work?

If yes… How long have you been doing [sport or activity]?

Do you ever have a hard time starting a pickup game?How long have you been volunteering there?Are you ever short of hands?

Are you ever interested in finding out about group events for sports, en-tertainment or other events in Savannah? If yes… How do you usually find out about these events?

Have you ever been in a situation where you really wanted to go to an event but didn’t because none of your friends could make it?

if yes… What was that situation like?

What did you try to do to resolve the situation?Have you ever thought about using an app to resolve

a situation like this?


User ResearchScenario 1: You have found an interesting new app called Eventou and have just installed it with the intent of trying it out. Please register a new account and then fill in your profile. Now that your account is set up please create an event and check in.

Tip: On fields that require input simply tap to fill in the details.

Scenario 2: After attending your first event you made a couple new friends and want to add them to your friends list. Find out who attended the event with you and add them to your friends list.


Insight Collection

PersonaDevelopment

User Research

Insight Collection


Insight Collection

Initial Results (3 Interviews)


Persona DevelopmentInsights

1 2 3 4Several users noted that there was a lack of labelling on impor-tant UI elements. Also instruc-tions for certain tasks were not explicit enough to be perfor-med.

Individuals matching the trail blazer profile wanted to know the skill levels of people they were attending an event with.

User profiles were requested by almost all of the usability test participants.

The feedback and system mes-sages need to be more explicit. Key screens lacked the consi-tency users needed and caused confusion.

Improve locus of control

Skill level matters

Behind the avatar

Closing the loop


Citations[1] https://flic.kr/p/9STJbj[2] http://www.truebeer.com/assets/images/jager-bomb-glass-1-400.jpg[3] http://www.princetonwatches.com/images/watches/BA110-7A1.jpg[4] https://flic.kr/p/9STHum [5] http://www.spd.org/images/blog/november_cover2.jpg[6] http://www.mildenhall.af.mil/shared/media/photodb/photos/080829-F-6286F-169.jpg[7] http://www.amazon.com/Hamilton-H64455533-Khaki-Black-Watch/dp/B00423N1M0/ref=sr_1_32?s=watches&ie=UTF8&qid=1397257773&sr=1-32&keywords=lancaster+watches+men[8] http://upload.wikimedia.org/wikipedia/commons/d/d4/Gin_and_Tonic_with_ingredients.jpg[9] http://www.gotceleb.com/wp-content/uploads/celebrities/nicki-minaj/espn-the-magazine-february-2014-cover/Nicki-Minaj:-ESPN-Magazine-2014--01-720x864.jpg[9] http://www.businessreviewcanada.ca/money_matters/89793270b.jpg[10] http://www.worldofwatches.com/detail.asp?iq=1&bo_products_id=0&bo_products_variance_id=206543&promotion_code=CBD206543[11] http://www.owendmonet.com/wp-content/uploads/2014/03/BMW-3-Series-Parts-How-Can-You-Enhance-the-best-Driving-Machine-.jpg

Thank You.

Nathan McKinley [email protected]://nathan.mn

Design

Persona Development