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How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You’ve got out of the building and talked to your customers, but how do you communicate and build on what you learned when you get back? We’ll show how to get the whole team involved in doing user research and building persona continuously. You’ll be introduced to a practical technique for integrating persona with lean approaches to product strategy and development.
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Lean PersonaUXPA UK, London, October 16 2014
Adrian Howard (@adrianh)
+ 😻
http://commons.wikimedia.org/wiki/File:Mr._Maji,_a_long-haired_orange_cat_with_white_muzzle.jpg
https://www.flickr.com/photos/2top/8507775261/
http://commons.wikimedia.org/wiki/File:Hello_Kitty-Bremen.jpg
https://www.flickr.com/photos/hansthijs/3586762234/
http://memegenerator.net/instance/54376410
Persona
http://commons.wikimedia.org/wiki/File:Customers_in_the_Book_Department_at_Selfridge's_department_store_in_London_during_1942._D6590.jpg
http://commons.wikimedia.org/wiki/File:The_Thinker_Musee_Rodin.jpg
Analysis & Synthesis
http://www.slideshare.net/toddwarfel/data-driven-personas
https://www.flickr.com/photos/mattandjanet/103437949/
http://commons.wikimedia.org/wiki/File:Professor_Lucifer_Butts.gif
http://commons.wikimedia.org/wiki/File:Rows_of_Bookshelves.jpg
https://www.flickr.com/photos/hansthijs/3586762234/
http://commons.wikimedia.org/wiki/File:So_happy_smiling_cat.jpg
Problem?
Lean StartupCustomer Development + Agile + Lean
buildlearn
measure
productdata
ideas
Lean UXLean Startup + UX + Design Thinking
makethink
check
Problems…• Large up-front investment of time, money & people • Need a fairly good grasp of our market • Tends to result in set-and-forget persona • Introducing products changes the world • Presented as truth
http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/
Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums
— Jared Spool
https://www.flickr.com/photos/library_of_congress/2163462230/
Sam Bossman, VP of Sales
https://www.flickr.com/photos/powerhouse_museum/3876631361/
Pat Minion, Sam’s PA
Lean Persona
1. Define
http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
Apply the truthiness scale…
Made up sh*t True
Made up sh*t True
http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg
2. Refine
Add structure
Define rules…
https://twitter.com/guspower/status/448487628107575296/photo/1
http://commons.wikimedia.org/wiki/File:Big_Fat_Red_Cat.jpg
3. Realign
http://commons.wikimedia.org/wiki/File:International_tidyman.svg
http://pixabay.com/en/viewpoint-gazebo-lookout-point-99199/
http://pixabay.com/en/sign-signs-traffic-road-street-39400/
http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
The Good, the Bad & the Ugly
Communicates risk and confidence, not truth
Lets you get people starting quickly & cheaply
Whole team approach eases adoption
Integrates research & researchers
No set & forget persona
Continuous learning
Embraces change
Organisations still need to buy in
Folk forget refine & realign
http://memegenerator.net/instance/54379154
Made up sh*t True
http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
DO LESSMORE OFTEN
to do
MOREAdrian Howard (@adrianh)
quietstars.com