Public Relations Press Kit

Strategy

Thisprojectismeanttogobehindthescenesintothealbum,InBetween

DreamsbyJackJohnson.Itlooksatthemakingofthealbumintermsofsongwriting

influences,contributors,andrecurringthemesthroughoutthemusicandlyrics.Our

socialmediastrategyismeanttoencourageexistingfanstobuythealbumaswellas

gettingnewlistenersinterestedinJohnson,hispersonality,andhismusic.Interms

oflisteners,ourmaintargetaudiencewillbemenandwomenages18-34.Todo

this,wewilltargetpopularmediainthemusicindustrysuchasPitchfork,Rolling

Stone,Billboard,andFuse.Bycombiningbehind-the-scenesinformationonthe

albumaswellasourowncreativityandstrategy,weintendtoinspirereportersto

writeaboutthealbumandeverythingthatwentintoitscreation.

Biographies

Zach Gill - Piano Growingupnearthecoastin

Saratoga,CA,ZachGill’searly

musicalinspirationcame

fromhisgrandmother,a

churchorganist,aswellashis

father,alifelongguitar

player.Gill’spathinlife

becameclearduringhigh

schoolwhenheandfellowmusiciansDanLebowitzandSteveAdamssparkedan

inseparablefriendship.TheirbandL.A.G.helpedintroducehimintolive

performancesastheyplayedaroundtownduringhistimeattheUniversityof

CaliforniaSantaBarbara.HisbandthentraveledtoAugusta,GAwheretheywere

mentoredandinfluencedbythelegendoffundandsoulJamesBrown.Hisstyle

helpedshapeZachintothegenre-crossingmulti-instrumentalistheistoday.In

2005,heteamedupwithhisoldcollegepalJackJohnsontoworkontheacclaimed

albumInBetweenDreams.

TrevorLaRose

Adam TopoL- Drummer OriginallyfromLakeTahoe,CaliforniaAdam

Topolbeganhisdrummingcareerinthe1970’s.

Hehasbeenbehindthedrumsforartistsfrom

JoeySantiagotoJackJohnson.Duringthe80’s

Topol’scareergrew,ashewasanat-home

accompanimenttorecordsbyBlackFlagand

theAdolescents.Hisundergraduatedegreeis

fromUniversityofSouthernCaliforniawhere

hediscoveredthatpeoplepaytoseelive

entertainment.Thisledtohimperformingatcollegeparties.Hewasthenbittenby

thejazzbugandenrolledinBerkleeCollegeofMusic.Aftergraduation,hemovedto

LosAngeleswherehislongtimefriendJPPlunierintroducedTopoltoJackJohnson.

In2005,hecollaboratedon;InBetweenDreamswithJackJohnsonwhilewritingtwo

soloalbumsofhisown.

DeannaNanni

Mario Caldato, Jr. – Producer

BorninBrazil,movedtoLosAngeles

withhisfamilyin1963.MarioCaldato

Jr.themanbehindcreatingmusic

throughkeyboardsandpercussion.He

isawell-knownproducerand

engineerwhohasworkedwith“The

BeastieBoys”and“JackJohnson”.His

talentbeganwithaSilverstoneOrgan.

Throughouttheyearshedabbledinotherinstruments,builtstudios,andtouredin

Jamaica.Shortlyafter,hisrenownedskillsboughthimtoengineerthesecondalbum

fortheBeastieBoys.AlongsidetheBeastieBoys,healsoworkedwithMarceloD2,

andproducedthreeJackJohnsonAlbums:On&On,InBetweenDreams,andFrom

HeretoNowtoYou.JohnsonsaidCaldatoconvincedhimtobuildastudioinhis

garageandrecordinHawaii.Themusictheymaketogetherismellowandlaidback.

DeannaNanni

Robert Carranza- Engineer

RobertCarranzaisafour-

timeGrammywinning

recordingengineer.Hehas

workedinallaspectsof

musicproductionincluding

producing,mixing,

mastering,editing,and

producing.LivinginLos

Angeles,hiscareerhascomeintocontactwithmanyworld-famousartists.Before

workingontherisingsuperstarJackJohnson’salbumInBetweenDreams,Carranza

playedapartintheproductionofBeck’s1999hitMidniteVulturesthatwentonto

winGrammyawardsforBestAlbumoftheYearandBestAlternativeMusicAlbum.

HealsoworkedasanengineerandmixerforinternationaliconsLosLobosbefore

movingontomorefilm-basedprojectssuchastheworldwidesuccess‘300’and

‘DawnoftheDead.’CarranzanowlivesinLAwithhiswifeShemaineeworkingon

whathelovesmost,music.

TrevorLaRose

Production Notes

Behind the Dreams

“Loveistheanswer,atleastformostofthequestionsinmyheart,”saysJack

JohnsonashespillsoutthemissionstatementforInBetweenDreams,hisnewest

albumfocusedonrelationshipsanddedicatedtohiswife,Kim.Thesong,“Better

Together”isabouthowlifecanbedeceivinganddifficult,butwhenJohnsoniswith

hiswife,heknowseverythingisbetterwhentheyaretogether.Thedeliveryofan

albumiswhatisimportanttoJohnson,notthesubstance.Overallthisalbumisafeel

goodcollectionfilledwithupbeatrhythmsandcatchysonglyrics.Johnsonseesthat

InBetweenDreamsisremindinghimthatwarmerdaysareahead,yetthegoodstuff

isworththebad.Inspirationalasalways,JackJohnsonalwaysknowshowtomake

hislistenersfeelgood.

Deanna Nanni

Sitting, Waiting, Wishing for Sustainability

JackJohnson’ssophomorealbumgeneratedsalesoveramillion,andthethirdalbum

isprojectedtogeneratemoresales.However,itsnottheimpactonhiscareerthat

Johnsoncaresaboutsomuchastheimpactitwillhaveontheenvironment.

Johnson’sjunioralbumInBetweenDreamswasrecordedinHawaiiatJohnson’sown

MangoTreeStudio.AfterfindingahouseinHawaiiforhimandhisfamily,theidea

cameabouttobuildasustainablerecordingstudio.Tomakethisdreamcometolife,

hecontractedhisbrothertobuildthestudioinJohnson’sgarage.Hewasabletoride

thewavesduringthedayandproducewithhisbandatnight.Thestudioprovides

peaceofmindasitrunson100%solarpowerinadditiontothealbumcoverbeing

printedonrecycledpaper.

DeannaNanni

Break of a Wave

Theworld-touringsingerJackJohnson’sthirdstudioreleaseInBetweenDreams

mightnothaveactuallyhappenedhaditnotbeenforhissuccessfulcareerasapro-

surfer.GrowingupontheshoresofOahu,Johnsonbegansurfingprettymuchas

soonashelearnedtoswim.“It'slikewhenyougetyourfirstbike,”Johnsonexplains,

“YougetyourfirstsurfboardinHawaiiwhenyou'reabout5yearsold,and

everybodystartssurfing.”WiththelegendaryBanzaiPipelinejuststepsfromhis

house,thetalentedkidwassurfingtheinfamouswavessinceage12.Afterbeing

invitedtosurfinthePipeMasterscompetitionatage17,Johnsonwasinjuredina

season-endingaccident.ThisbreakfromthewavesallowedJohnsontogetintouch

withhisinnermusicianandfurtherdevelophisstyleasanartist.Hefirstusedthis

musicaltalenttoscorethesurfmovieshewasfilmingincollege.“Peoplestarted

tellingmethattheyreallylikedthesoundtracksofthefilmsandwonderedifwe

weregoingtoputthemout,soIjuststartedkindofrecordingstuffwithmyfour-

trackandpassingitaroundtofriends.NextthingIknew,therewerepeopleoverin

FloridaandTexaswithmybootlegs--itwascrazy!”

TrevorLaRose

Jack’s Jokes

ThecriticallyacclaimedthirdsongoffofInBetweenDreams,“BananaPancakes,”is

oneofJackJohnson’sfavoritetrackstomakeitontothealbum.SomeofJohnson’s

favoritesongsstartoffasjokesorideasthathavenointentionofbeingreleasedona

full-lengthrecord.Johnsonexplains,“Thesongstartedoffasawaytomakemywife

laugh.It’sjustallaboutwhydon’twejustsleepin,makesomebananapancakes,and

hangout;justpretendlikethere’snoworldoutsideofthehouse.”It’sthekindof

carefree,effortlessnatureofsongwritinglikethisthatreallyresonateswith

Johnson.“That’sasongthatyouneverthinkwouldactuallybeontherecord,they

alwaysjuststartoutasajoke.Iftheydomakeonthere,they’reusuallymyfavorite

onesbecausetheydon’ttakethemselvestooseriously.”

Creative piece

What Would Jack Johnson Do? (W.W.J.J.D) JackJohnsoncreatedasustainablepracticecalled,AllatOnce.ThepurposeofthiscampaignisforJackandhiscrewtotakeactionstominimizetheenvironmentalimpactoftheirtour.TheAllAtOncecampaignsupportsnon-profitsandengagesfansintherealmsofsustainablelocalfoodsystemsandplasticfreeinitiatives.

W.W.J.J.D- “Water “

Q:Whenperformingonstage,itisveryeasytogetdehydratedandthefirstthingabandmemberwantstodoisgrabawaterbottle.Fansarealsodancingandsingingalongintheaudienceandarecravingwater.But,waterbottlesarebadforourenvironment.WhatwouldJackdointhissituation?

A:Jackandhiscreweliminatedtheuseofsingle-useplasticwaterbottlesontourbyfillingupatbackstagewaterrefillstations.FanscouldevenfilluptheirownwaterbottlesforfreeattheAllAtOnceWaterStationsthatwerelocatedinthevenues.Jackevencreatedareusablebottlecalled‘KleanKanteen’andfanscanpurchasethebottleattheshows.

W.W.J.J.D- “Recycle and Waste Reduction”

Q:Toursgenerateanenormousamountoftrashateveryshowandstoptheymakealongtheway.Whetherit’sfromthefoodanddrinksconsumedatthevenue,orfromtheflyersusedtopromotetheshows,wastefromatourcanhaveahugeenvironmentalimpact.Tocombatthisproblem,whatwouldJackdo?

A:JackJohnsontourcrewworkedwithvenueoperatorstomakeeveryefforttowardsazerowastetourthroughrecycling,composting,andotherwastediversioneffortstoreducetheamountofwasteheadedforthelandfill.

Fanssupportedthisinitiativebyparticipatinginrecyclingandcompostingonsite.

W.W.J.J.D- “Travel”

Q:Whiletraveling,tourbussesandcarsshuttlingartistsandtheirteamsaroundthecountryconsumesahugeamountoffuel.Bigtourbussesalsogeneratealotofharmfulcarbondioxidethattheypumpintotheair.WhatwouldJackandhisfansdotohelplessentheenvironmentalimpactoftravellingaroundthecountry?

A:Sustainablebiodieselwasusedtofueltourtrucks,busesandgeneratorsthroughoutNorthAmerica.Groundandseafreightwasusedforshippinggearinanefforttofurtherreducethetour’scarbonfootprint.

Fanssavedgas,moneyandreducedtheircarbonfootprintbycarpooling,utilizingshuttles,masstransit,andbyridingbikestogettotheshow.TheyalsolinkedupwithfriendsviatheJackJohnsonRide-ShareProgramonZimRideinNorthAmerica.

W.W.J.J.D- “Catering and Concession”

Q:Fresh,wholesome,organicfoodcanbehardtofindataconcertorfestival.Eatingthefoodfoundatmostvenuescouldbecostlyandunhealthy.WhatwouldJackdotoensurehealthierfoodoptionsareavailableinadditiontocreatingalowenvironmentalimpactofgettingittothevenues?

A:Aspartofafarmtostagecateringprogram,JackJohnsontourcrewworkeddirectlywithlocalfarmsandpurveyorstosourcelocallygrownorganicfoods.

InNorthAmericayoucancheckoutwww.eatwellguide.com,intheUKexplorewww.soilassociation.org/goodfoodforall,andinAustraliavisitwww.sustainabletable.org.autofindfresh,localandsustainablefoodoptionsatrestaurants,farmer’smarkets,CSA’sandstoresinyourarea.

W.W.J.J.D- “Eco Friendly Concert Merchandise”

Q:Whileconcertmerchandisecanbeagreatwaytorememberashoworcommemorateyourfavoriteartist,itcancreatealotofwasteandisgenerallymadebyenvironmentallyharmfulpractices.WhatwouldJackdotoprovidehisfanswithcost-effectmerchandisethathasaminimalenvironmentalimpact?

A:Alltourmerchandisewasmadefromsustainablematerialswithafocusonreusableandrenewables.JackJohnsontourcrewusedreusablewaterbottlesandbagstoreduceplasticwaste.

ExclusiveJackJohnson‘KleanKanteen’reusablewaterbottles,upcycledtotebags,recycledpapertourpostersandshirtsmadewith100%Organiccottont-shirtsareavailableforpurchase.

W.W.J.J.D- “Carbon Offsets”

Q:Thingslikelighting,powerforequipment,andvisualsonstageuseupahugeamountofelectricityandultimatelycreatealargeamountofCO2emissions.Onalargetourwithmultiplestops,thiswasteofenergycanreallyaddup.WhatwouldJackdotominimizethecarbonfootprintleftbytouringaroundtheworld?

A:Afterallenergyconservationmeasuresweretaken,remainingCO2emissionsforeachshowandtheentiretourarebeingoffsettosupportavarietyoflocalandsustainablecarbonmanagementprojects.Jackaskedvenuestoinstallenergy-efficientlightbulbsfortheshowstohelpreducehisownimpact.

FansoffsettheirtraveltoandfromtheshowbypurchasingJackJohnsoncarbonoffsetstickersatthemerchandisestandsorbyoptingintothecarbonoffsetticketadd-onwhenpurchasingtheirconcertticketsonline.

Impactwastrackedthroughoutthetourtodemonstratehowcollectiveactioncanresultinsignificantchange.

Social Media Strategy

Oursocialmediastrategyiscenteredonthethemeoflovealongwith

Johnson’shitsong“BananaPancakes.”Johnsonwillpostonhispersonalsocial

mediaaccountsacontestinvolvingcouplescreatingacreativerecipeandwayof

eatingbananapancakes.ContestantsaretopostontheirpersonalTwitter,

Facebook,andInstagramaccountsusingthehashtag,#PancakesAndDreams.Jack

Johnsonwillmakeoneluckycouples’dreamscometrue.Thecontestwinnerswill

winatriptoHawaii,completewithabreakfastofbananapancakesfollowedbytime

outonthewaveswithJack.Thiswillpromotehisnewalbum,InBetweenDreams

becausethealbumisaboutloveandrelationships.ThisgivesJohnsonachanceto

connectwithhisfansandshowthemaroundHawaiiandhowmuchhelovessurfing.

WeplantosupplementthisstrategywithacomicalvideoonJohnson’sYouTube

page.ThevideowillfeatureJohnsonandhiswifecookinguptheirsignaturebanana

pancakeswhileshowcasingJohnson’snaturallyfunnypersonality.Thiswill

encouragefanstoparticipateinthecontestaswellaslistentohisnewestalbum,In

BetweenDreams.

Feature Bio

Don’t Let Your Dreams Be Dreams

Asamusician,producer,surfer,andphilanthropist,onemightsaythe

famouslylaid-backsinger-songwriterJackJohnsonislivingmanydreams.Johnson,

however,wouldn’tquiteputitthatway.Aformerprofessionalsurfer,Johnsontakes

onhismanypursuitsastheyrollin,muchlikehisviewofthewavesoutonthe

ocean.Startingoutsurfingtheshoresinhisbackyardasakid,hequicklymovedup

therankstobecomeaprofessionalsurferbyage17.Afteraseason-endinginjury

casthimbedriddenforthebetterpartofthesummer,Johnsonpickeduptheguitar

andhonedinonhisskills.

GrowingupsurfingontheHawaiianislandofOahu,Johnsonhasalwaysfelt

connectedtotheenvironment.Hisadmirableeco-centricattitudecanbecanbeseen

inhisbackyardorganicgardenandhomemaderain-catchhebuiltwithhiskidsall

thewaydowntohistourriders.Beforeplayingatavenue,Johnsonrequireseach

venuetoinstallcompactfluorescentlightbulbsandinsiststhatallorganicwastebe

compactedaftertheshow.Heclaimshisgreen-focusedtoursstemmedfromtimehe

spenttouringwithPearlJamandWillieNelsonearlyoninhismusicalcareer."We

couldstoptouringaltogethertohavethesmallestimpact,"saysJohnson,"Butthe

greaterimpactcouldbetofindwaystomaketheindustrymoreresponsible."

AfterridingthewavetosuccessonhisfirstalbumBrushfireFairytales,

JohnsonfeltitwastimetobringhisrecordingsbacktohishomeinOahuwherehe

builthisownrecordingstudioMangoTreeStudio.Thiswasaverypersonalproject

forJohnsonashedesigneditwithhisbrothertobringhismusicclosertohisfamily

andtheplacehelovesmost,home.

Asanewfather,Johnsonfindsthetimespenttouringwithouthisfamilytobe

strenuous.WhenitcomestotouringafterhisnewestreleaseJohnsonsays,“I'llbe

takingmywifeandoursonalongagain.Thebigchallengeformeisgoingtobedat

rock&rollhoursandwakingupatdaddyhours.”

Despitehisworldwidefameandconstantattention,Johnsonmaintainsavery

down-to-earthmindset;hedoesn’tseekoutfameorrecognition.“Wegoteverything

weneedrighthereandeverythingweneedisenough,”thesingerpreachesonhis

newestsingle‘BananaPancakes’fromhisnewalbumInBetweenDreams,outon

March1,2005.WhilethisreleasewilllikelybringJohnsonarushofworldwide

attention,fornowthesingerpreferstojusttakeitslowandrollwiththetide.

Announcement Release

FAMOUSLYMELLOWSINGER-SONGWRITERJACKJOHNSONCREATESHISEMOTIONALLYUPLIFTING,SONICALLYINCLUSIVETHIRDALBUMINBETWEENDREAMSTOBERELASEDONTUESDAY,MARCH1STONBRUSHFIRERECORDSLOSANGELES–May4,2016–JackJohnson’snewestalbumInBetweenDreams,outonMarch1st,2005onBrushfireRecordsisyetanotherstepinthehighly-acclaimed,awardwinningartist’sjourneytointroducethegoodvibesofHawaiitotheworld.Thealbumfocusesontheincendiarypoweroflovealongwithitstriumphsandhardshipsinhissignaturecozy,genre-blending,acoustic-rockstyle.JoiningJohnsononthismusicalodysseyisZachGill(ALO)onpiano,AdamTopol(CulverCityDubCollective)ondrums,MarloPodlewski(Spain)playingbass,andengineerRobertCarranza(MidniteVultures,Beck).Thiswell-meshedgroupoftalentedmusicianscomestogethertocreateagenre-blendingcollectionofsongsinJohnson’swell-knownacousticfolk,rock,andbluesysound.ThisalbummarksJohnson’sthirdstudioreleaseandhissecondtimeworkingwithrenownedproducerMarioCaldato,Jr.HiscreditsincludeworkingasaproducerfornotableactssuchastheBeastieBoys(IllCommunication),DayOne(OrdinaryMan),andMoneyMark(ChangeisComing).Thesongsonthealbumrangefromthelullaby-like"Breakdown"andthebossanovarhythmsof"DoYouRemember”tothemoretendermomentsfoundon"IfICould"and"NoOtherWay"thatshowcaseamorereservedsidetothesongwriter’srepertoire.Johnson,creditedasawriteroneverysongonthealbum,takeshissongideasfromevery-daylife,thingsthatareverypersonaltohim,andbroadensthemtoappealtoeveryone.TheprojectwasrecordedatJohnson’sownhomestudioinOahu,Hawaii,proudlymadewith100%solarpower.ThealbumwasreleasedonBrushfireRecords,createdbyJackJohnsoninassociationwithEmmettMalloy.MediaContact:TrevorLaRose,MangoTreePublicity,207.615.5670,[email protected]

LETTER TO THE EDITOR

DearEditor:

JackJohnson’ssoontobereleasedthirdalbumInBetweenDreamscaptures

theessenceofthesinger’slaid-backHawaiianroots.Blendingtogetherfolk,rock,

andblueswillhiswarmandrelaxedvoice,Johnsoncreatesacollectionoffeel-good,

cozysongsdesignedtobrightenthemoodinanysituation.

Thepowerofloveandfamilymakesuptheessenceofthislatestrelease,with

thisthemereallyshiningthroughonthetracks“BetterTogether,”“NoOtherWay,”

and“DoYouRemember.”Takinginspirationfromhisloveforhiswifeandchildren,

Johnsoncompilesarelaxing,playfulsetofsongsthatwilltakelistenersonajourney

tothestress-freebeachesofHawaii.

TobereleasedonTuesday,March1st,2005,InBetweenDreamswillhit

recordstoresnation-wide.Thisalbummarksthefirstfull-lengthalbumreleasedby

Johnson’sownrecordlabelBrushfireRecords.

Theenclosedpresskitprovidesinformationaboutthealbum,itscollaborators,and

Johnsonhimself.PleaseletmeknowifyoucanofferanycoverageofInBetween

DreamsorJohnson’supcomingshows.Pressmaterialsandartistinterviewsare

availableaswell.

Ifyouneedanyadditionalart,pictures,orinformation,pleasecontactTrevor

[email protected].

Sincerely,

TrevorLaRose

By: Trevor LaRose

And Deanna Nanni

Marketing

Public Relations Press Kit