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Public Relations

• They call it Public Relations which means in the main focus of our pitch today is that this science that we are going to use can be figured by dividing it into two things:

PUBLIC & RELATIONS

PUBLIC

Public

• Public the first word from the statement and of course its refer to the community “THE PEOPLE”,

• Which means we are going to deal with the Public as our perspective, targeted and wanted clients.

Relations

Relations

• Relations the 2nd word in the statement which means physical connection between two parts +.

• Which means here in our field the power to communicate, interact and effect the others in the purpose of Educate, Entertain and socialize.

• So in order to understand all of that text really means we have to know the purpose of it simply the purpose that we going to talk about here is to HELP people plus getting Benefits.

• So simply the Public relations is just tool we can use as NGO`s to meet the people needs/expectations in order to achieve the NGO`s Goals (Vision & Mission).

• So Mates to go for this in the best way we have to make you well prepared with the basics then we have to follow that with the required Mind sett and support that with a technicalities needed to success this formula.

1st Lesson

2nd Lesson

DO YOU

PR FACTS:

• Public Relation that we are interested in today is called Marketing Public Relation (MRP).

Which going to lead us into big fight so in order to overcome this here is the OLIVE =).

• Public relations, marketing, and advertising……aren’t they all the same thing?

The answer is……not really!

• Marketing and advertising traditionally promote products and services.

• Public relations promotes the entire organization.

PR Facts

So Public Relation as Promotion tool/strategy is highly connected to the client/segment that’s mean we can say:1- Highly recommended when it comes to gathering information's.2- A strong tool for direct engagement to some o segments.3- A strong tool for Publicty.

Advantage of Public Relations

• Cost• Direct engagement (Impact).• Lead Generation• Ability to reach specific groups• Image Building

Disadvantages of Public Relations

• Difficult to quantify PR benefits.• Lack of control.

QUESTION.. ?

There is some good quote says:

“We are all linked by our experiences, battled by our thoughts and connected by our emotions”

Bottom line is if you guys need to be good PR, You have to understand the need of the students/targeted segments right, therefore to make this possible we need to work on our mindset.**Always remember why its called Public Relations.

So to get you guys well prepared we need to ask our selves some questions:1-What is “EVENTS” ?2-What drives people to attend an EVENT?3-What the Relation between all of this with the Student Activities ( NGO`s)?

4- How can I ( الصح ? in the portrait way ( أعمل

Types of Events

So to get you guys well prepared we need to ask our selves some questions:1-What is “EVENTS” ?2-What drives people to attend an EVENT? (**)3-What the Relation between all of this with the Student Activities ( NGO`s)?

4- How can I ( الصح ? in the portrait way ( أعمل

The Answer is Understand the People therefore you can Understand what exactly they need and after that your job as a Public Relation Executive is to deliver that to them by How?Where?By whom assist?Sa7 :D ?

PR techniques Chart:

Public Relations

Image

Documentation

Speakers

Halls

Ushering

MediaCoverage &

Sponsor

Ushering

The Ushering is the real meaning of how u can impact with others, How can u improve your presentation skills, Communication skills and Persuading skills, How can you really got easy جارية “ “ صدقة

Ushering

How can you make that happen let`s see:-Ushering script. -Important tips.-Body Language.

Speakers

-How To Find your target speaker “Data Base” [Search key words].

How to get a Contact : --Phone Call. -Deal & how to close it.-Plan B. - Follow up.

Halls

• How to Find your Targeted Hall ”Data Base”.

• Start with the common and end with the Unique.

• Centers.• Governmental Halls “M.Y”.

Networking•Networking Tips

Documentations

Media

•Media Coverage.

Media Sponsor

•Digital Media (Social PR).

IMAGE

-You are the Activity…-Rules.-Values.

WORD OF MOUTH CONCEPT

Any Questions !?

Simulation Case

• Separate into 10th Groups each one should design a Public Relation project from A : Z.

• Estimated time 30 min.

Let`s Remember the best idea is for the best execution not the 1st one who got it.