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TECHNOLOGIES OF MANAGEMENT
Management by Objectives
Management by Objectives & Results
Program Evaluation & Research Technique
Specify organizational goals
and measure the organizational performance
Specify organizational goals
and measure the organizational performance
Encourage conferences between
superiors and subordinates
Encourage conferences between
superiors and subordinates
Strive for agreement between supervisors and subordinates on
objectives
Strive for agreement between supervisors and subordinates on
objectives
Conduct periodic reviews by superiors
and subordinates
Conduct periodic reviews by superiors
and subordinates
MBO & PR PROGRAM
Define the problem or opportunity
Programming
Action
Evaluation
Environment
Business objectives
Public relations objectives/strategies
Public relations programs
I. Environment – to increase sales
II. Business objectives – to increase market share
III.Public relations objectives
•Solid commitment to customer
•Competition to market leaders
IV. Public relations strategies
V. Public relations tactics• Media coverage• Press action with executives• Conduct surveys of local companies• Sponsor seminars• Have company specialists address
groups
stand up to the following questions: Do objectives clearly describe the expected end
result?
Are goals understandable to everyone in the organization?
Do plans issue a firm completion date?
Are goals realistic, attainable, and measurable?
Are objectives consistent with management’s objectives?
Estimate the resources needed to accomplish each activity
Estimate costs and availability of resources
Evaluating the campaign Pre- and post-testing essential All elements should be written out Results analyzed
4
Activating the plan3
Preparing a proposal
12
Backgrounding the problem
AdviceAdvicePublic issues research and
analysis
Public issues research and
analysis
Communications service
Communications service
Public relations action programsPublic relations action programs
1. Communication, persuasion concepts, & strategies
2. Communication & public relations theory
3. Relationship building
4. Social trends
5. Ethical issues
6. Legal requirements & issues
7. Marketing & finance
8. Public relations history
9. Using research & forecasting
10. Multicultural & global issues
11. Organizational change & development
12. Management concepts & theories
Knowledgeof the FieldKnowledgeof the Field
Communications Knowledge
Communications Knowledge
TechnicalKnowledgeTechnical
Knowledge Knowledge of Current Events & Societal
Influences
Knowledge of Current Events & Societal
InfluencesBusinessKnowledgeBusiness
Knowledge
Knowledge of Bureaucracy
Knowledge of Bureaucracy
ManagementKnowledge
ManagementKnowledge
Name 4 Attitudes and Name 4 Attitudes and Characteristics of Effective Characteristics of Effective
Public Relations Managers:Public Relations Managers:
Communications Orientation
Believing that the public has the right to know
Communications Orientation
Believing that the public has the right to know
AdvocacyStanding up for what employers represent
AdvocacyStanding up for what employers represent
Counseling Orientation
Advising senior managers; understanding intangibles
Counseling Orientation
Advising senior managers; understanding intangibles
Personal ConfidenceStrong ethics, honesty;
ability to take risks; courage of convictions;
sense of humor
Personal ConfidenceStrong ethics, honesty;
ability to take risks; courage of convictions;
sense of humor
