PowerPoint Presentation

Vaibhav BelwariarPublic Relations

The RootUnderground boutique restaurant Cyber Hub, GurgaonCost/person= 1500Kitchen in the parkingGoldmine style catering servicesPark your vehicle and go straight down to dine

Industry Stories5 places to go for escape

Interesting places for hideout and sneak-out from daily work routine.Places to go where you can disconnect from societyThe root as being underground restaurant will be having certain areas of no network.Media: Print(lifestyle)Example: Delhi Times, HT times

5 innovative food services methods

New and fancy ways to serve food with vibrant ambiencePlaces to go for unusual food servicesThe root will be providing food deliveries to its customers in a gold mine carat style as it represent porch crowd in an underground ambienceMedia: Television ( lifestyle) Example: Fox life, NDTV lifestyle

5 places Men and Women can go if not romantic

Place for exotic ambience and casual dinner across the cityPlaces to look for in month of February (valentine week).The root has more of sophisticated ambience Media: Television (Youth)Example: MTV, Zoom

What happens in the Underground World

Interesting stories and myths to be covered about the underground or hidden world.Medium: RadioRadio campaign; focusing on generating interest amongst the public about a innovation of underground restaurant.Example: 93.5fm, 98.3fm

Food Porn

Discussing about out of the box likeness in lifeWhat fantasies you have in lifeThe root has exotic way of cooking and serving food.Media: Social Media and BlogsExample: Facebook, Twitter, BlogSpot etc

Reasons for going out

Survey will be held.To portray major reasons for going out on a daily routine.Dinning is one of the reasons .New openings in Gurgaon: The RootMedia: Print (weekly)Example: Sunday Times, etc.

List of media targeted Print: newspaper (weekly)Radio Electronic : Television(Lifestyle and Youth)Social Media

Big Launch2 day eventMid of November on Thursday and FridayCelebrity: Jackie Shroff (veteran bollywood actor)Venue: Cyber Hub, GurgaonPress Kit: includes food discount coupons

Event FlowDay 1)Press MeetOwner, chefs and crew will be present.About the restaurant and the conceptFollowed by Launch prepared by the team of The RootVenue: Cyber Hub, Valet parking

Preparation- Day 1

Allotment of valet parking space from 12 noon 4 pmCovering(with roof) the acquired area by The Root hoarding.Arrangement of coolers and fans. Allocation of camera peopleSeating arrangements for journalistsFood and Bar Under covered area

Day 2Small interaction with celebrity and media (indoor parking)Inauguration of the restaurantLunch(The Root)Live performance (Dance, stand up comedian, Singing) Open for general public

Preparation- Day 2Confirmation of Jackie Shroff availability at the launchWaiting Area to be allotted for celebrity interactionCrowd management team to be outsourced for the inaugurationHoarding and Digital live showcase of the launch at Cyber Hub.

Stages of launchNovemberDecemberJanuaryFebruaryMarchAprilIndustry story: Food innovations (TV-lifestyle)Industry story:Food porn (Social media)The Big Launch(Cyber Hub,Gurgaon)Industry story:Places to go if not romantic (TV-youth)Industry story:Places to go for escape (Print- lifestyle)Industry story:What happens in the underground world (Radio)

Industry story:Reasons for going out (Print- weekly)

Age + (ICICI prudential)New insurance product from ICICI prudentialConcept: With each year you live more, we add more interest to your returns.8 the adder on every 8th year of premium paid, 1% interest rate to be added to the amount received on the termination of insurance.

Industry StoryBanking options which can give you more returns

To educate the audience about banking sector and from where they can maximize there returns.Add+ gives more returns than other insurance options.Media: Print (Business dailies)Example: Economic Times, Mint

Risk free banking options

Inform the public about several banking options which are free from market risk.Elaborate about Age+Media: Television(Business)Example: Bloomberg, NDTV, CNBC, ET

Where to invest from your first salary

Investing solutions for young professionalAge+ give more benefits if invested for more years.Media: Print(Lifestyle)Example: Delhi Times, HT city

Ways to love your family forever

Provide investing options to audience on how to provide safety to their family even in their absence.Age+ gives insurance with added advantageMedia: Print(monthly magazine)Example: Business Today

Ways to generate money from investments

Interesting loop holes in investing sector which can benefit the customers.Age+ : customers can avail low premium option and still avail the added benefit.Media: Television (Business)Example: Bloomberg, NDTV, CNBC, ET

Things to do after getting a promotion

Interesting tips to spend money after salary increment.Age+ give premium increment options after every 8th month so that one can do more for their loved ones.Media: Print(business weekly newspaper)Example: India Today, Businessworld

List of media targetedPrint (daily, weekly newspaper and magazine)Television (business news channel)

Big LaunchPress release at Trident, BandraTuesday, afternoon pre-lunch Television and print journalist + Business analyst + Financial advisors to be invited.Celebrity : M.S.Dhoni (Indian cricket captian)Press Kit: Core benefits of Age+

PreparationConfirmation of M.S.Dhoni availability at the launch.Confirmation of auditors, board members and CEO of ICICI bank.ICICI representative to host the event.Slot allotted for Economic Times, Financial express, NDTV and CNBC journalists.

Financial ReleaseICICI Prudential Life launches ICICI Pru Age+Key Highlights: Adds to returns, Lump sum money to be added, more premium higher the rate of returns.ICICI Pru Age+ has 8 underlying fund options which customers can choose from, including a new fund, Maximize India Fund, which will be benchmarked against the NIFTY 50 and NIFTY Junior indices.Mr. Puneet Nanda, Executive Director,said ICICI Pru Smart Life addresses the anxiety in the minds of customers about the well-being of their loved ones in their absence and the concern of financial goals being compromised. We believe, this product empowers customers and provides them the assurance of the fruition of their financial goals.

About ICICI Prudential Life Insurance:

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital infused stands at Rs. 48.01 billion (as of December 31, 2014) with ICICI Bank Ltd. and Prudential plc holding 74% and 26% stake respectively. For 9m-FY2015, the Company garnered a total premium of Rs. 100.10 billion. The Company has assets under management in excess of Rs. 945.93 billion as on December 31, 2014.

Stages of launchNovemberDecemberJanuaryFebruaryMarchAprilIndustrial story: Ways to love your family (Print-business magazine)The Big Launch (Trident, Bandra)Industrial story: Things to do after getting promotion (Print- weekly)Industrial story: Ways to generate money form investments (Television)Industrial story: Banking options which can give more returns (Print-business dailies)Industrial story: Risk free banking options ( Television)Industrial story: Where to invest from your salary (Print- lifestyle)Financial Release (Online and print)

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