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6.400 million of Connected "Things" were used on 2016, +30% more tahn2015. ( GARTNER )
50.000 millions will be used on 2020 GARTNER
65% of the owners are receptive foradvertising.( poll of Maru VCR & IAB 1200 pax in US )
MWC 2017 will focus a lot on IoT
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47% -- Connected/smart TV24% -- Wearable health tracker
17% -- Internet-enabled home control devices16% -- Connected car
13% -- Smart watch11% -- Internet-enabled voice command
11% -- Internet-enabled appliances10% -- VR headsets
7% -- Smart glasses
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Philips: Connectedhome LED light
Nest: ConnectedHeater
Connected TV:Smart TV
Amazon EchoPersonal assistant
DLINK: SurvillanceCamara---
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Withings: Termometroconectado
Beddit: SleepTracking
PulseOn: Heartrate monitoring
Withings:Bluetooth smartscale
Jawbone: Fitness tracker
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Harmony Living Home:Home automation controller
Applewatch:Interactive watch
Chromecast: Connect your TV to other devices
Under Armour:Connected Sneakers
Zepp: Analyze your swing
HOME
HETALH
ENTERTAINMENT
MOST KNOWN CONNECTED THINGS
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IDENTITY IS THE KEY TO DEVELOP A MEDIA STRATEGY
BASED ON“CONSUMER CENTRIC”
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UNIFIED CONSUMER INTELLIGENCE MEDIA PLANNING AND SUPPLY INSIGHTS
CONSUMER ACTION AND ATTRIBUTION REAL-TIME CAMPAIGN DASHBOARD
DATA AUDIENCE
ATTRIBUTION CAMPAIGN
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CONNECTED THINGS CON PANTALLA
Connected/smart TVWearable health tracker
Connected carSmart watch
VR headsetsSmart glasses
Internet-enabled home control devices
PROGRAMMATIC PROMISE on IoT
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How the growth of Internet of things will
affect the programmatic advertising?
Advertisers will have the opportunityto reach:
WEARABLE HEALTH
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Even wearables can connect to advertising.
For example, if our fitness band reportsthat we have just completed a 10-km run, an ad can be shown on the connecteddevice, suggesting an energy drink ormaybe a new pair of running shoes.