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Präsentation Marketing Management - Lego Customers Feel Good
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MARIO NEURURER
LISA-MARIA REDL
FRANZISKA STUETZ
FACTS + FIGURES
TARGET GROUP
CRAZY FACTS
Emotional bond since childhood Always a way to get to Lego
worldwide brand stores online, offline,
catalogue orders toy stores
Does not substitute for a competitors product
HAPPY CUSTOMER STEREOTYPE
Experience pleasure and positive emotion
Use feel good moments to transform customers
THE FEEL GOOD METHOD
More Touchpoints More Details
Sensory Experience
Legoland Lego Movie Simpson Co-Branding
ENRICHING
Attend experience Put customers to work Let the add mentally
Community Forum Lego Cup Lego World Records
Youtube Challenge Wishlist
Lego Ideas
SAVORY
BIG BANG THEORY
New Product Wooden Lego Lego family
EXPANDING – NEW PRODUCT
New experiences Lets build together
EXPANDING – NEW EXPERIENCES
New Cooperations Furniture
Lego Gums Lego Mindstorms Lego Kindergarden
EXPANDING - NEW COOPERATIONS
CRITICAL SUCCESS FACTORS
Education Generations Long-lasting, durable Size and format
THANK YOU