Pinterest: Pinning for Success

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Slides from National eXtension Conference presentation on Pinterest.


  • By the Numbers
  • BASIC CONCEPTS Pinterest Board Pin Pin Board Pin1 account 350 boards 100,000 pins
  • Picture from a website or uploaded User who pinned and their comments Possible related content Shows pins on the same board as current pin for original pinner Pins from the same websit e that are somew here on Pintere st
  • Simple ACCOUNT STATS on Pinterest Number of Boards Numbe r of Pins Numbe r Followe rs
  • Simple BOARD STATS on Pinterest Simple PIN STATS on Pinterest Followers on a Single Board Re-Pins and Likes on a single Pin
  • On Pinterest Boosts 1. Make sure your pin takes a user DIRECTLY to the website (not the parent or top level page) 2. Images on your pages are IMPORTANT, use Pinterest to test 3. Use ALT tag on your images as descriptors those often auto-populate the text description on a pin 4. Add a rich text description with good information that includes what the picture is in relation to your message 5. Advertise your new pins on your other Social Sites
  • Set Expectations What are you trying to do? Boost followers Boost repins Boost traffic to your external site
  • Serious Players Digging into Pinterest
  • 3rd Party Analysis
  • Pins: Images pinned from your site. Pinners: How many people are pinning images from your website. Repins: Which pins originating from your site are being repinned. Repinners: The number of visitors repinning your pins. Impressions: How often your pins are shown on Pinterest. Reach: How many unique visitors saw your pins. Clicks: How many times users click on your website. Visitors: How many visitors clicked through to your website from Pinterest. Most Recent Pins Most Repinned Most Clicked Things to Track Photo: Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0) Chip Tracking Harry.jpg" by Setterman
  • Google Analytics Source: 4 Tools for Pinterest Analytics and Monitoring


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