#IS PINTEREST MORE

VIRAL THAN TWITTER?

Hermann Djoumessi, MA

Freelance Community Manager, #CM

#CMDAYS

Borderline Creatives / HOOTSUITE Partner Program

>> However the discussion veered away from the

‘Viral’ issue to another underlying topic ..

WE HAVE POSTED THE QUESTION TO SEVERAL SOCIAL MEDIA

EXPERTS VIA THE EXCHANGE PLATFORM #MOSAIC HUB.

We synthesized the answers from 19 of them,

coming from all over the web, here:

SUSAN BOGS a top Business strategist @

Coxium Business Consulting Chicago (USA)

threw the gauntlet, by putting aside the

question and decided to focus rather on the

‘Mainstream’ aspect of #Pinterest :

> What is the most important element? "It

may or may not be relevant to consider a

social network as 'Mainstream', especially

when governmental organizations do join a

social network.”

#Mainstream

#CAC40 NASDAQ,

DOW JONES,..

#Gouvernement

However, it is clear that there are already some

"big" government entities on #Pinterest.

Examples include:

+ The US Library of Congress>

www.pinterest.com/LibraryCongress/

+ The National Archives>

http://pinterest.com/usnatarchives/

+ 11 California State Divisions>

http://www.ca.gov/Connect/pinterest.html

#Congress

#CAC40 NASDAQ,

DOW JONES,..

#California

The White House>

https://www.pinterest.com/whitehouse/

As far she’s concerned, depending on your target

market, Pinterest is already providing a quality

service to the public and its platform has the

necessary virality to boot too!

Whether it is ‘Mainstream’ is irrelevant, since it is

already behaving like a ‘Mainstream’ network…

> "Any company would benefit from #Pinterest

strategy" she concludes.

> The strength of her argument is something to

command as she follows up with another point.

#White House

#Social Media

#Big Society

“It is even the basic difference between a social

network and a Social Media that manages to make

its own virality, through its community.”

> The jury is still out as to whether #Pinterest will

become a better tool for conversation and

exchange. Will it insert video content?

> Vine?

It will need to start monetizing its channels too;

This, without alienating its core community, of

course.

#Entreprise

#Viral #Média

DANIEL BERCKENKAMP a Dutch web

entrepreneur, does not believe that ‘Blue

chips’ company nor the presence of

government profiles do affect the value or the

virality of a social network.

> For Daniel, it's purely a problem of metrics,

engagement, and the ever increasing number

of profiles:

#Metrics

#Stats#Numerics

" A pure numerical definition"

> His approach is similar to those who

simply trust the growing number of

profiles and engagement, as the best

judge for the virality of a social media.#Numerical

#Stats#Profils

The DR JOHN ELCIK, also known as the

'Pragmatic Web Designer @

IdentityXperts (USA), which is also the

inspiration behind this post, shines a

different light.

J. Elcik thinks beyond the numbers and

metrics offered by the #Pinterest

community:#Leverage

#Firme#Start-

Up

"The start-up that won the TechCrunch

Crunchies awards in 2011 managed to

'Leverage’ its community. Reaching the 12

million daily visits milestone...

... With a 90% female audience and an

average consumption time of 98 minutes per

month.. “ It seems that #Pinterest has largely

reached its goal, set at the time of its

inception in 2010!

#Crunchies

#Féminin#2010

>> There is no doubt, Pinterest has managed

its transition from Start-Up to the overall firm '

For Dr. John Elcik, Pinterest is a visual

bookmarking tool that allows users to

organize and share things they find on the

web. ”

> Consider the 'Social Web' terminated the

'web 2.0', which was the Web of the

information superhighway and data transport.

#Global

#Bookmarking#Start-Up

> Let’s consider too that the ‘Social web’ is

the web of the ‘Cloud’ and the ’Conversational

space or Eco-system’.

Lastly, consider the turning point as being the

‘Arab revolutions’, also known as the

‘Facebook Revolutions’ in 2011

> The ‘Social web’ has turned into an ever

expanding space where ideas and

conversations are being shared, clashed and

acted upon on a global scale

#Conversation

#Social web#Web 2.0

> Consider then, that when referencing

those conversations, you had to use

tools like #Pinterest for your images,

videos for Youtube, Facebook for your

friends and groups, Twitter for your Live

information, etc ...

#Youtube

#Facebook#Informat

ion

> You will then understand the influence

#Pinterest have in this new social web

configuration where Dr Elcik, even predicts

the end of the SEO-dominant model of

#Google, as we have seen it in the last

decade:

> "I am more skeptical when it comes to the

value of the optimization of search engines!"

@Google?

#Viral #Content is King!

> Dr Elcik adds:

- "If I organize and present my documents

appropriately for users, regardless of

whether the same documents can be found

elsewhere on the web. The content does not

need to be unique to be king.

I know that, and Pinterest proves it! "

@Google?

#Viral #Content is King!

THIS IS CONFIRMED BY MARTIN ENDARA, DIGITAL MARKETING

CONSULTOR @ MARTIN ENDARA (QUITO ECUADOR):

"Mainstream? Yes I believe so! This is

already the fastest growing social media in

history! I have been on #Pinterest since its

'Beta' release and it keeps on producing

amazing conversions stats ! »

.

Martin Endara, Digital Marketing consultor @ Martin Endara(Quito Equateur) :

> Martin agrees that the model of unique

content Google has been championing

over the years, has already exploded while

#Pinterest and others, are already at the

forefront of a new development !

« We will finish by saying that as often with

Social Media, it is all about THE 'trend’..

> Meaning, you are ‘probably right’, as long as

you have ascending curves and metrics to back

your argument ' ... Once the curves go down, the

‘experts’ will often struggle to follow your point.

Hermann Djoumessi, Freelance Online Community Manager

Hermann Djoumessi, Freelance Online Community Manager

+ Hermann Djoumessi est Freelance Online

community manager pour Borderline Creatives.

+ CO-organizer du #PARIS CM# Meet-up (350

membres) et du #CMDAYS Paris (5000 membres)

+ Membre du #Hootsuite Partner Program

+ Twitter: (14 000) >> @borderlinetv

+ Website: www.borderlinetv.biz

+ Intervenant à l’ESAM Paris (European School for

Advanced Management)

> Nevertheless, beyond the positive

curves, we believe that #Pinterest as a

network, opens the ‘Pandora box’ on SEO

(or SMO) within the ‘Social web’.

Changes are coming…

> For sure, the ‘conversational web’ will be

asking serious questions to #Google’s

model, in the near future ... HD.

#PINTEREST PLUS VIRAL QUE TWITTER? Hermann Djoumessi, MA

Freelance Community Manager, #CM

#CMDAYS

Borderline Creatives / HOOTSUITE Partner Program

borderlinetv2013@gmail.com