1. WELCOME

2. PEOPLE Meet A.C.T Account 3. Research PEOPLE Meet A.C.T 4. PEOPLE Meet A.C.T Creative 5. PEOPLE Meet A.C.T Digital 6. PEOPLE Meet A.C.T Media 7. PEOPLE Meet A.C.T PR 8. Founded in 2006 in Lawrence, MA B2B national business Innovative, self-contained, single-use Simpler, safer, and more cost-effective 9. N NEED 10. N SOLUTION 11. First Meeting with Client Secondary Research Focus Group Campaign DesignShow Time 12. Increase Brand Awareness 13. Secondary Research Marketplace Overview 14. Secondary Research Marketplace Overview Industry Analysis 50% 6,000 2.5M 80% of the companies have 50 or fewer employees 15. Secondary Research Marketplace Overview Industry Analysis 2.3% Tax 16. Secondary Research Facts About Media Consumption Habits #1 17. Secondary Research Facts About Media Consumption Habits #2 75% 27% 68% 37% 11% 53% 45% 29% 3% 18. Secondary Research Facts About Media Consumption Habits #3 19. Secondary Research Facts About Media Consumption Habits #4 16 hours/week 11 hours/week 20. Secondary Research Competitor Analysis 21. Secondary Research Competitor Analysis Communication Tools 22. Secondary Research Competitor Analysis Communication Tools GoogleAnalytics GoogleAnalyticsGoogleAnalytics GoogleAnalytics Google Ads Google Ads Google Ads Google Ads Search Keyword Search KeywordSearch KeywordSearch Keyword 23. Secondary Research Current Customer Analysis 25 75 24. Secondary Research Current Customer Analysis 45.4% 21.5% 25. Secondary Research Current Customer Analysis 26. 25% 17.5% 12% 10.2% 8.4% 7% 5% WOM & Referral Conference and Tradeshow Mailing Campaign Website Secondary Research Current Customer Analysis Lead Source 27. Secondary Research Current Customer Analysis Company Type 557 Orders 18.5% Hospital 13.5% Healthcare Organizations 12.4% Gastroenterology Organizations 28. Secondary Research Current Customer Analysis Top Influencers 29. Product innovation Cost effective Consumer loyalty Easy purchasing methods Low awareness Inefficient message Inefficient SEO 30. Product innovation Cost effective Consumer loyalty Easy purchasing methods Low awareness Inefficient message Inefficient SEO Increased attention on healthcare Physicians are online today Numerous medical device companies Excise tax Pricing 31. Primary Research Focus Group 32. Primary Research Focus Group Key Findings Offline Online Social Media Content Matters General management and treatment guidelines Tips provided in topics that interest participants Medical information 33. Primary Research Focus Group Key Findings Before After A speculum designed to allow insertion of a light source. An easily adjustable handle. Clear plastic material. Light is the biggest benefit. Handle is easy to use. Plastic is good. Single use. Clean. Curve of laryngoscope looked weak. What They Care About The devices are similar to the ones we used. The only difference is lightIts better that the speculum and the light move together. 34. Target Audience 35. Target Market Summary 36. Target Market Salary Hospitals: $140,060 Office of Physicians: $215,650 Outpatient Care Centers: $214,240 Salary $60,000-70,000 30% 7% 51 years old 51.5 years old 93%66% Demographics 37. Target Market Psychographics 38. Target Market Psychographics 39. Consumer Profiles 40. Name: James Age: 51 Occupation: Gynecologists Meet James 41. Meet Meredith Name: Meredith Age: 38 Occupation: ER Nurse 42. Meet Joseph Name: Joseph Age: 44 Occupation: Purchasing Agent 43. GoogleTrends 44. BrightlyExamineIntubateLive Examine Intubate Live 45. Campaign Goal 46. Campaign Goal B2B campaign Increase brand awareness and sales Highlight key differentiator Improve customer relationships Build better professional networks 47. Positioning Statement OBP Medical is a leading, innovative, national medical device supplier that delivers examination efficiency with their built-in single-use light source. N Positioning Statement 48. Integrated Marketing Communication Plan 49. Improve Current Situation 50. 50% lost High rate of visitors 51. Our Products 52. Search Engine Optimization 81% 46% Organic search 39% Direct search 15% Referral & E-mail 53. Meta Code & keyword When considering what vaginal speculum to use, its not much of an argument. The bivalve vaginal speculum have been Vaginal Speculum: Single-Use vs. Reusable 54. Suggested positive keywords Google Adwords campaign Positive Keyword Search Volume Laryngoscope 3,600 Medical Device 1,900 Anoscope 1,000 Retractor 800 Specula 720 Vaginal Specula 320 Anoscope 55. Remarketing Search related keyword Visit OBP website Return to OBP website Your ads on other sites 56. Current Booth Design 57. Intrigue Educate Entertain Draw Attention 58. Bright Box Design 59. Expand Networking at Trade Shows OBP Medical 500 Nurse.com 400 2014 ENA Annual Conference 60. Increase Brand Awareness Visual Consistency 61. Visual Consistency Facebook Cover Photo 62. Twitter Background Image 63. Increase Brand Awareness Facebook & YouTube Channel 64. Facebook Website: http://www.obpmedical.com 65. YouTube Channel 66. Increase Brand Awareness Advertising 67. Print Ad Recommendations Journal of Emergency Nursing Starting in July 2014 Hospital and Health Networks Starting in August 2014 68. Print Ad Design 69. Digital Ad Recommendations Journal of Emergency Nursing Starting in August 2014 Hospital and Health Networks Starting in October 2014 70. Digital Ad Recommendations American Journal of Medicine Starting in December 2014 Journal of Nursing Management Starting in January 2015 71. Banner Ad Design 72. YouTube Ad Recommendations From July 2014 to October 2014 100 clicks 73. Increase Brand Awareness Product Demo Video 74. Current Product Introduction 75. Product Demo Video 76. Build Professional Networks 77. Twitter Medical business organizations or companies Hospitals, doctors offices and medical centers Medical media platforms Nonprofit organizations 78. Improve Customer Relationship Management 79. Email For current customer Free Sample For potential customer Set a quantified objective 80. Greetings on Special Days 81. Word of Mouth 82. Referral Program Referrers 1st Future Order 2.5% 2.5% 83. Exercise Corporate Social Responsibility 84. Participate in American Cancer Society 85. Volunteer at Local Relay For Life Events 86. Become A Supplier 87. Media Timeline 88. Budget Grand Total: $210,378 89. Evaluation 90. Evaluation Ads Number of people who see the advertisement Number of people who recall the advertisement Positive brand awareness Number of leads and sales Number of clicks 91. Evaluation Digital Tool: Google analytics &Facebook insight Rank for search engine Number of call, clicks, followers, visits Purchase made 92. Evaluation Public Relations Number of views/subscribers/visitors Positive conversation content and engagement Number of responses from mailer receivers Mailer receivers insights Data collection Number of referrals Qualified supplier or not Purchase made 93. Conclusion Increase brand awareness Build relationships with relevant medical developers, nonprofit organizations and potential consumers Maintain long-term relationships with current customers 94. Thank You