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Niche Marketing Impacts Time
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What’s the one thing that we can’t seem to get enough of?
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I’ll give you a hint – it’s something that even though it’s very
expensive, it never seems to be properly valued by its owner.
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The answer is TIME. Our time is very expensive.
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Do you know what your time costs?
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I know what mine costs and it’s a factor that I use to make my decisions every day. So what
does time have to do with niche marketing?
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Everything!
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One of the things that holds back a new entrepreneur is not
knowing exactly what to do and spending time on the
wrong things.
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However
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If an experienced and really smart person told them step-by-step exactly what to do, as
long as they did it,
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they could eliminate some costly mistakes and make the
gap between start up and profitability much smaller.
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Niche Marketing works the same way.
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The longer you’re not focused and taking action,
the more money you’re losing.
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How Niche Marketing Impacts Time
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When it takes less time to get a new customer that saves
money. If you want to get new customers faster choose a
lane.
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Pick an area of expertise and absolutely kill it. Determine a
client or customer profile, then live and breath them.
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Know what their needs are, their habits, their obstacles,
what keeps them up at night, and everything in between.
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Then align your expertise or product with that client profile.
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The next step is to become a very valuable resource and a
leader.
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Stay very focused on your target market and your
vision.
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“Chase the vision, not the money, the money will end up following you.” - Tony Hsieh of Zappos
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The hang up is we think hmmm…… if we focus over here, what are we missing
over there?
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People are so afraid that they’re going to miss an
opportunity that they try to be everything to everybody.
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Meanwhile, they’re on the hamster wheel, robbing-peter-to pay-paul, being the jack-of-
all-trades.
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Guess what? They’re wasting time.
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Time that they could have been profitable if they just
would have chosen something, mastered it, and
rode it for the long haul.
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Are you selling to everyone? How’s that working out for
you?
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If you need some help picking a niche market I just launched a new
training product that will tell you how to make that choice step-by-step. It’s
absolutely FREE. Click here to check it out.
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Visit my website for more entrepreneur training courses.
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If you’re bootstrapping a business and need a roadmap look up my
book, Yanking Bootstraps, on
Amazon! It’s a short but powerful read that will give you strategies
to use right away in your business.
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Connect with me!Twitter -@thawkbridgesFacebook - www.facebook.com/TammyHawkBridges
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I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs.
Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.