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Niche Social Networks:A vital part of online marketing
How to use niche social networks to spread your message
The Best Social Media Marketing Company in the world.
Brief History of SMM Drinks on me! My cousin Nicki!
HelloHow are you?
I hear the mojito is great!
We are all social media people here. Ready to
talk about NN?
Do you like the event?
How do you find your community?
Join our community!
And get the goodies!...
Ah well… didn’t we tell you you will have to
tell all your friends first!
Why is it so largely ineffective?
• Social media is NOT for FREE
• Social media is NOT for interns
• Social media is NOT for sales
• Social media is NOT fast
The Big Changes in Social Media in 2011 : Include your audience in the conversation
• Funny, right?!• Where is your audience?
What are the predictions for 2011…and the opportunities they provide
– Make it real– Social networks + email– Slow down of social networks growth– Change measurement to time and not timeS– Social media saturation
The key is specialization!
Don’t think your customers will come to you!
• Why Niche Social Networks work?
• Niche social networks can:– Be highly effective and different– Be easier to classify and know the user– Show you whom to focus on
• Much more interested in your product• Much more influential in a targeted pool• Much more knowledgeable on the topic
– Reward your top influencers with participation and credibility– If they’re on NN they will ignore you on the Big 4!
Engagement instead of reach
What is the main difference?
Add-ons and benefits
• Testing both strategy and product• Market Research• Innovation• Crisis prevention• Influencers Identification• Customer service• Low competition
The Risks
Are niche networks the next big thing?
• Facebook graduates are investing in niche social networks projects– Chris Hughes – Jumo– Adam D Angelo and Charlie Cheever – Quora
No one size fits it all
• Predictions are that there will be a peaceful co existence between the Big 4 and NN.
How was this session?
Call in Email Social Networks
+ 34 626 946 339 [email protected] www.explicata.com
