TO NICHE, OR NOT TO NICHE

NANCY SANDERS, FOUNDERTHREE DOG MARKETING

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What is Niche Marketing?©

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A niche is simply a narrow market that serves a well-defined customer.

The key to growing your business is to serve a few of these defined target markets.

This allows you to target your marketing messages.

MARKETING TOOLS

Events / Workshops

Networking

Website Print Ads

EXPOs Social Media Flyers and

Signs

Customer Referrals

Strategic Partnerships

Online Marketing

Cold Calls

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TODAY’S GOAL

The value of niche marketing

How to quickly develop your niche

Turn your expertise into revenue

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THE VALUE OF NICHE MARKETING

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DEVELOP YOUR NICHE

ESTABLISH YOUR UNIQUE VALUE PEDIGREE

A Labrador is a generic description of

a type of dog.

Labrador = Accountant

Financial PlannerMarketing Consultant

Merlin is a specific dog with traits, skills and a significant value to his

owner.

Merlin = Your Unique Value Pedigree

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Why did you start your business?

What are you passionate about? Who are you excited to help?

Why are you still in business?

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TURN YOUR NICHE INTO REVENUE

What is your revenue goal for this year? 2012?

What marketing is most effective to reach your niche?

What marketing tools does my niche respond to?

What marketing resources and passions can help you create and expand your niche?

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TURN YOUR NICHE INTO REVENUE

STRATEGY (OPTION #1)

Networking/Social Network Marketing™

Direct Marketing

Assessment

Follow Up

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STRATEGY (OPTION #2)

Trade show exhibit

Nice meeting you email

Telephone calls

Schedule appointment

Follow upwww.Three DogMarketing.com

ACTIVITIES & ACCOUNTABILITY

What is your strategy?

Understand your value and target demographic and how to build relationship with them.

- Website- Social Media- Sales Presentations

What are you going to do on Thursday to move forward with your passion?

How will you hold yourself accountable?

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SIMPLE MARKETING STRATEGY Assessment

Where are you currently getting your best clients? Who are your best clients? What is your UVP? What are your competitors doing? What time and resources do you have to dedicate?

Set goals Build relationships with current clients Increase referrals Increase brand awareness Increase traffic to the website

Traffic - the #1 goal. Make sure you have an effective website and that you keep this goal in mind when determining where and what to post.

Measure ROI How/Where did you hear about us?

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Create a Google Alert Review your website – brand, message, calls

to action, conversion rates Create clear UVP and a UVP Profile – Unique

Value Pedigree Install Google Analytics on website Create Facebook profile/Facebook page Create a LinkedIn marketing campaign Create a Twitter campaign

SAMPLE ACTIVITIES

SUMMARY POINTS

Don’t be scared! Niche Marketing is a huge opportunity for your business.

Use a strategy, ask questions and get support.

It takes time. Stick with it because the money is in the follow up.

Have fun! SHOW YOUR PASSION!

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Strategic - Authentic - Results

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Where Do You Go From Here?

Connect with Three Dog Marketing OnlineEmail: info@threedogmarketing.com Call: 602.476.4509

Three Dog MarketingTM

Packages and Services

• Marketing and Sales Strategies • Social Network Marketing™• Training and Consulting