New Search Marketing for Rules 2015

Welcome to our webinar!

#DigMktg15

NEW SEARCH MARKETING

RULES FOR 2015

Denise Maling Executive Vice President, Client Services

Your presenter

Lift. Brand Awareness

Customer Engagement

Conversion Rates

Delivered. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15


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Our Offices

Digital Marketing Strategy

User Experience (UX) Design

Lead Generation & Online Sales Programs

Digital Marketing (SEO / PPC / Email)

Conversion Rate Optimization (CRO)

CRM Selection & Implementation

Marketing Automation

Sales Process Alignment

Content Journey Mapping

Lead Management

Founded 1997

Atlanta Dallas

Award-Winning Design Team


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Where You’ve Seen Us


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Featured Clients

NEW DIGITAL MARKETING RULES 2015 | #DigMktg15


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SOCIAL

CRM & MA

ANALYTICS

SEARCH EMAIL

CONTENT

DESIGN

7

STRATEGY



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Quality

Content Counts

Google’s

Panda algorithm

is designed to prevent

sites with

poor quality content

from working their way

into Google’s

top search results.

May 20, 2014


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Google’s

Panda algorithm

is updated yet again to

ensure sites with “thin

content” do not find

their way into Google’s

top search results.

September 26, 2014


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Top 10 Sites Highest Percentage of Traffic Lost

ask.com > – 50%

ebay.com > – 33%

biography.com > – 33%

retailmenot.com > – 33%

starpulse.com > – 50%

history.com > – 33%

isitdownrightnow.com > – 50%

aceshowbiz.com > – 75%

examiner.com > – 50%

yellowpages.com > – 20%

Good quality content that’s useful to

searchers saw huge gains in traffic

thanks to Panda 4.0.


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Think

Mobile First

People browse with a variety

of devices…


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Globally, smartphone contracts

are expected to reach 5.6 billion by

2019. That’s triple the 1.9 billion

contracts that exist today! Ericsson


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Optimize for

Organic SEO

33% of traffic from Google

organic search results go to

the first item listed.


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PPC

SEO 89.82% of people click links on the

first page of the search results.


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84% 86% 44% 200 91%

Buyers are revolting against traditional marketing channels.

of people leave websites with

intrusive or irrelevant ads

of people skip TV ads of direct mail is never opened

million on the FTC Do No Call list

of users unsubscribe from email they previously opted

into


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92% of user activity occurs in unpaid media.


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Social sharing propels organic search rankings.


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86% of buyers begin their buying

process with a non-branded search.


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Visibility NEW SEARCH MARKETING

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Visibility NEW SEARCH MARKETING

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Effort NEW SEARCH MARKETING

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Conversion NEW SEARCH MARKETING

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Conversion Value NEW SEARCH MARKETING

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Post Relevant

Content Frequently

62%

38%

42%

48%

42%

32%

38%

62%

58%

52%

58%

68%

Social

Organic Search

Paid Search

Email

Display

Direct

Channel Roles in the Buyers Journey (Assist vs. Conversion)

Awareness Consideration Conversion Intent


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Steps to Map Content to the

Buyers Journey:

1. Define Your Client Personas

2. Understand the Journey Your Clients Take

3. Map Content to their Journey


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Awareness Consideration Decision

Co

mm

itme

nt L

eve

l

Videos

Statistical Reports

Live Events

Demo Videos

Interactive Videos

eNewsletters

Testimonials

Medical Report

Case Studies

Whitepapers

Ratings & Reviews

Condition Guides

Infographics

Articles

Quizzes & Widgets

Accelerating the Buyers Journey Delivering the right content through the right channel at the right time – in the right format.

Copyright AIS Media, Inc. 2014

Possible Solution

Interest

Researching Options

Evaluating Products

Narrowing Field

Social Vetting

Negotiation

Decision


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Get Found.

It Matters.

of U.S. internet users now search online before they buy.

BIA/Kelsey Group 97%


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Google controls more than 90% of

search traffic, making SEO one of the

most important tactics on a website


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“A great time to hire an SEO is when

you're considering a site redesign, or

planning to launch a new site. That way,

you and your SEO can ensure that your

site is designed to be search engine-

friendly from the bottom up."


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Call: 404.751.1043 | Email: [email protected]


6-Part Series

FREE EXCLUSIVELY FOR WEBINAR ATTENDEES

SEO Page Rank Analysis • Page rank analysis

• Personal consultation

• Written recommendations

Webinar Attendees Only NEW SEARCH MARKETING

RULES FOR 2015