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For MCOM43 and MARK5000 Interactive Web Marketing at St. Lawrence College
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ORGANIC Search Marketing
Presented by Lindsey Fair
SERP’s
It’s about being the popular one
Search starts with a spider
Strategy
Start with the
Being little doesn’t make you irrelevant
Keyword Selection
Tactics
Friendly Sitemaps
Meta Data
Keyword Density
Link Building
Submission & ReSubmission
Search is more than text
Rich Snippets
Wh
at’
s in
a n
am
e?
Div
er
Dow
n…
.
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