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Alvin "Flex" Plexico, Ph.D.
Sharing your Sailors’ stories through local connections
2 Navy Outreach Media Department – outreach.navy.mil 2
Media Outreach Department
• Media Production Visits Our team visits your command Interviews and photographs your Sailors Market stories to media where Sailors have local ties
• Fleet Content Sharing We share your stories and photos Local tie (hometown, high school, family, etc.)
5,519 stories and photos shared in 2015 that led to 3,414 media clips and 97,228,784 earned media impressions.
• Radio Shout-Outs Holidays, homecomings, major
sporting events.
Navy Outreach Media Department – www.outreach.navy.mil 2
• Media Advisories Awards, Changes of
Command, Namesake stories, homecomings, etc.
Navy Outreach Media Department – www.outreach.navy.mil 2
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Media Production VisitsWe bring your Sailors’ stories home
Navy Outreach Media Department – www.outreach.navy.mil 4
“Rosepine native part of sub’s eyes and ears”
12 Visits in 2015 produced 1,665 individual Sailor feature stories and
photos, generating 1,035 media queries, interviews and placements.
“Winona native serves aboard USS Maryland”
“Boothbay Harbor Native Keeps Seas Free in the Middle East”
We draft the story with your key
messagesPersonalized based
on Sailor’s experiences
Sharable via Social Media
All stories posted to www.navyoutreach.blogspot.com
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2016 Media Production Visit Schedule
Navy Outreach Media Department – www.outreach.navy.mil 5
Location Platform Supported Communication Priorities DATESKings Bay SSBNs Ohio replacement Jan 10- Jan 16 Suffolk TENTH Fleet Cyber warfare Jan 24- Jan 30 Norfolk Ford Carrier presence, 300 ships by 2020 Feb. 28-Mar 5 Norfolk Surface ships 300 ships by 2020 Mar 6-Mar 12 Mayport MH-60Rs/USS NY Undersea warfare, 9-11 anniversary Mar 27- Apr 2 Pearl SSNs Asia-Pacific rebalance, undersea warfare April 3 - 9 SDGO LCS/DDG LCS program, 300 ships by 2020 April 17-23Jax P-8As Undersea warfare April 24-30Rota DDGs BMD May 1 - 7Pax River PMA Unmanned Systems May 8 - May 14Sasebo FDNF ARG Asia-Pacific rebalance May 22- 28Whidbey EA-18Gs Electromagnetic spectrum June 5-11Bath, ME DDG1000 Energy, new technology, June 13 – 17Groton/Boston SSNs/Constitution Undersea warfare/4th of July June 19- June 25 Yokosuka FDNF DDGs/CGs Asia-Pacific rebalance June 26 - July 2Pearl RIMPAC Maritime partnerships, Asia-Pacific rebalance July 4 - July 8Corpus VTs Training July 17- July 23Bangor SSBNs Ohio replacement Jul 24-30 **Guam SSNs/Frank Cable Asia-Pacific rebalance Aug TBDNorfolk Arlington 9-11 anniversary Aug 28- Sep 3Pearl DDGs DDG51 upgrades, 300 ships by 2020 Aug/Sep TBDSDGO America/Makin Island Energy Sep 25- Oct 1Norfolk E-2Ds CVW modernization Oct. 10-Oct 14Gulfport SeaBee units Expeditionary warfare Oct. TBD
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Media AdvisoriesFormerly Known as
Fleet Home Town News Program
Navy Outreach Media Department – outreach.navy.mil 3
Cut and paste the Sailor’s answers in the textbelow and email to outreach.navy.mil Please provide a photo of the Sailor in uniform. • Command:• Current Location:• Name (Last, First, MI):• Rank/Rate:• Designator/Warfare Qualification:• Gender:• Hometown:• State:• Additional Local Area Connections:• High School:• Graduation Year:• College:• Graduation Year:• Degree:• Years in the Navy:• Brief job description in civilian terms:• Additional info you think media might be
interested in; reason Sailor is being recognized:
• Quote from Sailor about achievement:• Quote from senior enlisted leader or
department head:• Command PAO:• Command PAO Email:
Fillable form at www.outreach.navy.mil or
e-mail [email protected]
• Sailor Awards• Namesake Stories
• Changes of Command • Any other news you want shared
Navy Outreach Media Department – www.outreach.navy.mil 3
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Radio Shout Outs
Sailors share a short pre-recorded message based on a script we provide.
Call 1-855-OUR-NAVY to participate.
E-mail [email protected] to learn about future shout out opportunities.
712 shout outs
in 2015
Navy Outreach Media Department – www.outreach.navy.mil 6
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Fleet Content SharingHelp Us Tell Your Sailor’s Story
• Ensure submitted photos and stories include: Name and local connections of featured Sailors
• high school/college and year• hometown• family members in the area
Specific suburb, if Sailor is from a large city
• Submit a photo with every story (if possible) Photos should be properly exposed and composed The higher the quality, the better chance of publication Sailors must be in proper uniform
Format stories in Associated Press (AP) style
Navy Outreach Media Department – www.outreach.navy.mil 7
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Media Outreach Workflow
Command
NAVCO
Media
NAVCO
Story and Photo sent to [email protected]
Review story and market to media where Sailor has local
connections
Publish story and photo(follow-on questions/interview)
Published clips sent to originating command
Navy Outreach Media Department – www.outreach.navy.mil 8
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Media Outreach Team
Dr. Alvin [email protected]
901-874-5806
MCC (SW/AW)[email protected]
901-874-5809Mr. Rick Burke
Mr. Dustin [email protected]
901-874-5824
Mrs. Kayla GoodKayla.Good@navy
901-874-5810
MC3 Jamal [email protected]
901-874-5807
MC3 Amanda [email protected]
901-874-5590
Ms. M. Dawn [email protected]
901-874-5812 Navy Outreach Media Department – www.outreach.navy.mil 9
