Clients &

Agencies

Mugur Patrascu

Worked in 5 agenciesOwn two

The Good

An agency is a potential. An amplifier.It needs fuel.

This relations works in sync

The creativity has nothing to do with randomly chasing ideas.

The Creativity comes from order, structure and guts.

There is nothing more beautiful than a strong client. In control, open and visionary.

The Bad

1. Money & People

We work in scarcity.You differentiate through money.

We don’t train people

They all train in situ. Training people waste 50% of our time. And money.

We’ve replaced brain power with man power.

Two layers of people: veterans and noobs

2. Changed Horizon

We are looking for the next campaign and not for the next two years.

Everything is tomorrow but without the benefit of focus, direction and decision

3. Changed Roles

We trained to be your counselor. Your inspiration and second opinion.

We end up implementing in the shortest time and the cheapest.

In sync for The Biggest Lie The Complicity

4. The Future

Things have changed.

We belong over the clouds