“More #MarTech!”Scott Brinker

Program Chair@chiefmartec

#MarTech@chiefmartec

WiFi: MarTechConfPassword: unicorns

Last night’s networking reception sponsor:

Microsoft Corporation

One Microsoft Way

Redmond, WA 98052-6199

Tel 425.882.8360

Fax 425.766.7329

www.microsoft.com

Microsoft to Acquire Marketing Technology Blog chiefmartec.com

FOR IMMEDIATE RELEASE

REDMOND, Wash. — April 1, 2015 — Microsoft Corporation (NASDAQ: MSFT) announced

today its intent to acquire the Chief Marketing Technologist blog, chiefmartec.com, as part of the

company’s expanding investments in the marketing technology sector. The deal was unveiled this

morning at the MarTech Conference in San Francisco.

As part of the acquisition, Microsoft intends to continue publishing the blog, including its popular

marketing technology landscape graphic. Scott Brinker, editor and publisher of chiefmartec.com,

will continue to lead the editorial responsibilities for the blog, now with the help of additional staff

to provide better coverage of martech innovations with Azure, Bing, Dynamics, and Yammer.

Microsoft CEO Satya Nadella commented, “We are incredibly excited to both augment our

strategic marketing technology team with Scott’s perspective, as well as make a significant

investment in the new, new media business.”

“I’m honored to join the Microsoft team,” said Brinker, in an email written on his new Surface Pro

3. “When they first reached out, I thought they were simply calling to get me to renew my MSDN

subscription.” The deal is expected to close by the end of business today.

640 marketing technology companies ought to be enough for anybody.

“

”– Bill Gates

Technology blog investments are pretty much a no-lose proposition.

“

”– Om Malik

In my experience, the acquisition of tech blogs by major corporations always leads to harmonious outcomes.

“

”– Michael Arrington

This breakthrough deal significantly consolidates our LUMAscape of tech logo landscapes.

“

”– Terence Kawaja

TECH LOGO LANDSCAPE LUMAscape

MARKTING

TECH

MARKETER

Landscape Creators

Thirsty?