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MAYUR GUPTA | @INSPIREMARTECH
LET’s FIND THE HUMAN WITHIN MARTECH
GLOBAL HEAD, MARKETING TECHNOLOGY & INNOVATION, KIMBERLY CLARK
HELLO.
EMBRACE
DATA & MARKETING TECHNOLOGY
F I N D I N G T H E H U M A N W I T H I N M A R T E C H
T E C H N O L O G Y O B S E S S I O N THE
EMBRACE
DATA & MARKETING TECHNOLOGY
F I N D I N G T H E H U M A N W I T H I N M A R T E C H
C H A N N E L O B S E S S I O N THE
EMBRACE
DATA & MARKETING TECHNOLOGY
F I N D I N G T H E H U M A N W I T H I N M A R T E C H
HAMMER LOOKING FOR A NAIL
EMBRACE
DATA & MARKETING TECHNOLOGY
F I N D I N G T H E H U M A N W I T H I N M A R T E C H
NEXT DROP
F I N D I N G T H E H U M A N W I T H I N M A R T E C H
HUMAN
TECHNOLOGY
CONSUMER DESIRE – The best product
at the best price at a time, location, touch
point of her choice meeting her emotional
and functional needs
BRAND DESIRE – Ability to sell more
products to more people more often at a
better price driving category growth and
legendary brand building
PROSPECT
USER
ADVOCATE
HOSTAGE
INFLUENCER
SHOPPER
LOYALIST
EMBRACE
DATA & MARKETING TECHNOLOGY
F I N D I N G T H E H U M A N W I T H I N M A R T E C H
C O N S U M E R O B S E S S I O N THE
F I N D I N G T H E H U M A N W I T H I N P R O G R A M M A T I C
EXPERIENCE & VALUE
ALWAYS ON SHOPPER
MAYUR GUPTA | @INSPIREMARTECH
IT WAS ALWAYS ABOUT HER.
GLOBAL HEAD, MARKETING TECHNOLOGY & INNOVATION, KIMBERLY CLARK
DONE