Mobile Marketing

Mobile Marketing

What is Mobile Marketing Exactly?

Mobile marketing is the use of mobile technology to advertise your product.

Through the mobile device, users are able to view your product through mobile platforms like social media accounts, websites, applications, and even unique advertisements.

What is Mobile Marketing Exactly?

Mobile marketing involves communicating with the consumer using mobile device. It is done to send a marketing message, to generate visibility, awareness, engagement or loyalty.

Mobile Marketing

Some other interesting mobile marketing statistics:

80% of mobile device time in spent on apps, with game apps eating up the largest percent of app time.

People browse 70% more web pages on tablets than smartphones.

Mobile searches have increased 200% year over year in 2012.

65% of all email is first opened on a mobile device.

48% of users start their mobile internet sessions on a search engine.

56% of B2B buyers frequently use smartphones to access vendors’ content.

95% of adults primarily use their smartphones to access content/information. Source : wordstream.com

Types of Mobile Marketing

Application Based

QR codes

Mobile search ads

Mobile image ads

In-Game Mobile Marketing

Location Based Marketing

Mobile Application Ecosystem

Mobile app ecosystem enables the enterprises and the independent developers to create rich, unique and high quality mobile applications, quite rapidly.

The mobile ecosystem facilitates all the platforms.It can enhance the technologies and techniques which enable the consumers to make digital content accessible on any device.


The key elements of the Mobile App Ecosystem are Mobile Analytics, Mobile App Rating, Mobile Map Integration, Mobile Performance Management and Mobile Crash Reporting.

They form the integral part and are essential for a smooth mobile application deployment and life-cycle management.


There are two main ways to use application based marketing.

l The first method is to create your own mobile application and advertise your brand though the application. The application can be an online catalog of your brand’s items.


l The second option that you have available to you is using an unrelated mobile application to simply advertise your brand. Advertising can be done through banners of pop-ups that appear when users use the mobile application.

A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content.

SMS Marketing (short message service marketing)

SMS Marketing (short message service marketing)

SMS marketing is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system by texting an initial shortcode.

Near-field communications

Near-Field Communication (NFC) is a short-range wireless connectivity standard that uses magnetic field induction to enable communication between devices when they're touched together, or brought within a few centimeters of each other.

Near-field communications

The standard specifies a way for the devices to establish a peer-to-peer (P2P) network to exchange data. After the P2P network has been configured, another wireless communication technology, such as Bluetooth or Wi-Fi, can be used for longer range communication or for transferring larger amounts of data.