Conferences & Events MIPTV 2011testconso.typepad.com/.../miptv-2011-conferences-events-programme2.pdf · it at mip co-production lounge 8.30-9.30 nordic fiction screenings audi k

4 - 7 April 2011

Palais des Festivals, Cannes, France

MIPTV 2011

CONFERENCES

&

EVENTS

PROGRAMME

Programme as of 28 March 2011

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The world’s entertainment content market

DIGITAL MEDIA INTERACTIVE WORKSHOPS CO-PRODUCTION KEYNOTE CONTENT 360 BRANDED ENTERTAINMENT SCREENINGS EXPERIENCE HUB

Open to all MIPTV participants.For full conference programme www.miptv.com

MONDAY 4 APRIL

15.15

16.15

13.00

14.00

PM

9.30

16.30

17.30

18.00

20.00

19.45

14.00

15.15

8.00-9.15THE PITCH DOCTOR’S

GUIDE TO MAKING IT AT MIP

Co-production lounge

8.30-9.30NORDIC FICTION

SCREENINGSAudi K

14.00-15.00ONLINE &

SOCIAL GAMES PITCHEsterel

EXPERIENCE

HUB

9.00

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11.00-12.45CO-PRODUCTION

FOR SUCCESS : CASE STUDIES

Auditorium A

11.30-12.45INTERACTIVE & CROSS-MEDIA

DIGITAL ENTERTAINMENT FORMAT PITCH

Esterel

15.15-16.15GLOBAL

CO-PRODUCTION STRATEGIES:

Act 2Auditorium A

15.15-16.15DIGITAL

DISTRIBUTIONEsterel

13.00-14.00FRESH TV AROUND THE WORLD

Grand Auditorium

16.30-17.30KEYNOTES :

David Frank, Zodiak Media Group & Rodolphe Belmer, Canal+

Grand Auditorium

18.00-20.00MIPTV WORLD PREMIERE TV SCREENING

Featuring the International Debut of « Camelot »Grand Auditorium

19.45 OnwardsMIPTV OPENING COCKTAIL

Carlton Hotel

9.30-10.45ENTERTAINMENT

MASTERCLASS:We love to mip you

Auditorium A

11.00-11.45EXPERT

ROUNDTABLES:Meet the tutors


10.00-11.15TRANSMEDIA

STORYTELLING:How to achieve

creative excellence?Esterel

14.15-15.15GLOBAL

CO-PRODUCTION STRATEGIES:

Act 1Auditorium A

14.00-16.00CO-PRODUCTION

TOOL BOXCo-Production

Lounge

AM

8.00

9.15

TUESDAY 5 APRIL

AM

13.00

14.00

14.00

PM

11.30

12.45

9.00

18.15

19.00

9.30-10.30WORKING

WITH LATIN AMERICA:

WORKSHOPCo-production

lounge

9.00-10.00MULTIPLATFORM

ENGAGEMENT THROUGH APPS

Auditorium A

9.00-11.00OGILVY LAB

Elevator Pitches with the World’s

Greatest Brands(PRIVATE)

Majestic

11.15-12.45BRANDED

ENTERTAINMENT ESSENTIALSHow to Get

Started Audi K

10.15-11.15RICH MEDIA

TABLET & SOCIAL TV APPS PITCH

Esterel

10.45-11.45 CONNECTING

& DEAL-MAKINGCo-production

lounge

EXPERIENCE

HUB

9.00

-12.

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13.10-14.00LUNCH BREAK

14.30-15.45WORKING

WITH ASIA :Workshop


16.00-17.00 CONNECTING

& DEAL-MAKING


13.00-14.00SMARTPHONE APPS

FOR YOUTH ENGAGEMENT PITCH

Auditorium A

14.00-15.00BRANDED CONTENT

SOLUTIONS Case Studies

Audi A

15.05-16.30THE BEST BRANDED

CONTENT IN THE WORLD

ScreeningsEsterel

11.30-12.45CONTENT 360 SUPERSESSION

Esterel

16.45-18.00BRANDED

ENTERTAINMENT KEYNOTE:

Miles Young, Ogilvy & Mather

Followed by The Brand of the Year Award

Esterel

17.00-19.00SCREENINGS

Moby Dick Arrives on-screen

by Way of GermanyAuditorium K

18.15-19.00CONNECTED CREATIVITY KEYNOTE:

Hans Vestberg, EricssonEsterel

19.0

0-20

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WEDNESDAY 6 APRIL

AM

13.00

14.3014.30

18.15

9.00

13.00

PM

17.35

19.30

10.00-12.00

ASIAN ANIMATION SCREENINGS

Auditorium K


ROADMAPAudi A

9.50-10.40BRANDED CONTENT:

Data is fuelEsterel


Case StudiesEsterel

11.45-13.00OGILVY BRANDED

ENTERTAINMENT LABS: The Art of the Deal

Esterel


14.30-15.453D OVERVIEW:

UPDATE ON THE LATEST 3D TECHNOLOGIES & APPLICATIONS

Auditorium A

16.00-17.00DISTRIBUTION & CHANNELS OVERVIEW

Auditorium A

17.15-18.15PRODUCTION OVERVIEW

Auditorium A

CONNECTED CREATIVITY KEYNOTE:Tiffany Shlain

Followed by a Screening of her last documentary“Connected: An autoblogography about Love,

Death & Technology”

EXPERIENCE

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19.3019.30 Onwards

CONNECTED PARTY By invitation only

THURSDAY 7 APRIL

AM

10.15-11.15PROTECTING DIGITAL CONTENT

IN A CONNECTED ENVIRONMENTAuditorium A

11.30-12.30CREATIVE COMMONS WORKSHOP

Auditorium A

14.30-16.00MIPTV WRAP-UP SESSION

Auditorium A

EXPERIENCE

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9.00

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10.15

11.15

11.30

12.30

14.30

16.00

13.00

14.30

PM


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TUESDAY 5 APRIL09.00

12.00

NETWORK & VISIT CONNECTED LIVINGROOM

& PLAYROOM @ EXPERIENCE HUB

12.00

13.00

FIRST-TIMERS MEET-UP & MIPTV TOUR

(HOSTESS DESK @ EXPERIENCE HUB)

14.30

15.00

ON DEMAND MOBILE TV: BITBOP By Jesta Digital, Germany & USA

15.00

15.30

SOCIAL TV MEETS MULTIPLAYER GAMING:

Ex Machina, Netherlands

16.00

16.30

DELIVERING LIVE SOCIAL ANIMATION TO

MULTIPLE DEVICES: Impossible TV, UK

16.30

17.00

CLOUD BASED MEDIA DISTRIBUTION: Racana, Israel

17.00

17.30

SOCIAL MEDIA FOR SHOWS & EVENTS:

Balloon, France

19.00

20.00

CONNECTED CREATIVITY HAPPY HOUR & PUB QUIZZ!

MONDAY 4 APRIL09.00

13.00



13.00

14.00

THE PITCH DOCTOR’S GUIDE TO MAKING IT AT MIPTV

(REPEATED SESSION)

14.00

14.30

CONTENT MONETISATION: Autonomy, UK

15.00

15.30

NEXT GENERATION LIVING ROOM INTERFACES:

Primesense, Israel

15.30

16.00

AUGMENTED REALITY ON TV: Metaio, Germany

16.30

17.00

BRAIN COMPUTER INTERFACE: Emotiv, Hong Kong/USA

17.15

17.45

TWONKY: CONSUME YOUR MEDIA WITHOUT MODERATION,

Packet Video , USA

18.00

19.30

CONTENT 360 HAPPY HOUR @ CONNECTED CAFE

WEDNESDAY 6 APRIL

10.00

12.00

CONTENT 360 DIGITAL CREATIVITY SPOTLIGHTFrom Brazilian, Canadian,

European Festivals

12.00

13.00

MEET THE BLOGGERS FROM CONNECTED CREATIVITY FORUM

14.30

15.30

WORKSHOP 1: STORYTELLING 2.0(limited number of seats)

15.30

16.30

WORKSHOP 2: TECHNOLOGY MEETS

CREATIVITY WITH INTERNATIONAL PRODUCERS

(limited number of seats)

17.00

18.00

AUDIO DRIVEN SOCIAL GAMES

THURSDAY 7 APRIL10.00

11.00

CONTENT 360 WINNERS SHOWCASE

11.00

12.30

HOT STARTUPS SPOTLIGHT - CONNECTED

CREATIVITY FORUM

12.30

15.00



Sponsored by:

Program Partner:

4 - 7 April 2011 I Experience Hub, Cannes(Open Presentation Theatre Located in Hub Structure, Near the Palais des Festivals.

The Hub is open all day from 9.00 to 19.30) SEMINAR PROGRAMME

4 – 7 April – Palais des Festivals - Cannes

Programme as of 28 March, subject to change 1

2011 CONFERENCE & EVENTS PROGRAMME

MIPTV offers the world the latest update of the newest content, technology, trends and partnerships

that will shape the year to come for the entertainment industry.

MONDAY 4 APRIL Rodolphe BELMER, Executive Vice President, Content, Canal+ Group

Chief Operating Officer of Canal+

MONDAY 4 APRIL

David FRANK, Chief Executive Officer, Zodiak Media Group

TUESDAY 5 APRIL

Hans VESTBERG, President & Chief Executive Officer, Ericsson

TUESDAY 5 APRIL

Miles YOUNG, CEO Worldwide, Ogilvy & Mather

MIPTV 2011 KEYNOTES

WEDNESDAY 6 APRIL

Tiffany Shlain



Conference programme in chronological order

IINNTTEERRAACCTTIIVVEE WWOORRKKSSHHOOPPSS 8.00 – 9.15 The Pitch Doctor’s Guide to Making it at MIP Co-Production Lounge, Foyer Balcon Grand Audi, Level 3

MIPTV comes at a price — literally. It costs a lot of time and money to get here and stay here. So why

wouldn’t you maximise your chances of winning business here? In this opening session, Paul Boross, aka The

Pitch Doctor, shares his tips and tactics for “squeezing value out of every second of Cannes” by understanding,

and harnessing, the psychology of sales and pitching.

Speaker Paul Boross, The Pitch Doctor, Big Sky Register

SSCCRREEEENNIINNGGSS

8.30 – 9.30 Laugh, Scream, Learn: Nordic Fiction Screenings Auditorium K, Level 4

The Nordic countries are already widely known for their entertaining formats and TV-content with a dash of craziness (laugh), for their crime series and horror content (scream) and for their children’s content, edutainment formats and documentaries of the highest quality (learn). MIPTV provides a unique opportunity to take a peek on the best new, already broadcast or soon to be broadcast, fiction series from Finland, Denmark, Norway and Sweden. Do not miss this opportunity to laugh, scream and learn. There is some breakfast offered at the start of the screenings, as the perfect setting to mingle with the Nordics. The screenings are chosen and presented by the British company K7 Media. Presented by Helen Cooper, Head of Research, K7 media. The organizer of the Nordic Screenings is Favex (the non-profit organization Finnish Film & Audiovisual Export). The main sponsors are The Finnish Ministry of Education and Culture and the sales companies Nordic World and Banijay International. Other sponsors are the Producer's Associations in Finland, Denmark, Norway and Sweden, as well as DR and SVT.

MONDAY 4 APRIL 2011

http://www.mipworld.com/en/miptv/conferences-and-events/matchmaking-networking-events/registration-form/



MMOONNDDAAYY 44 AAPPRRIILL 22001111

TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB 9.00 – 19.30 Network & Visit Connected Living Room & Playroom @Experience Hub

Experience Hub is open for visits all day. Please come and experience the Connected Living Room

installations, by Orange, Intel, and all the other innovative solutions including human gesture interfaces,

augmented TV, and social TV.

IINNTTEERRAACCTTIIVVEE WWOORRKKSSHHOOPPSS 9.30 – 10.45 Entertainment Master Class: We Love to Mip You

In partnership with

Auditorium A, Level 3

It’s all about what you love, hate and feel indifferent about MIP. Listen to experienced MIPists who share their experience on how to make your voice heard in a crowded marketplace. Moderator Julian Newby, Editor in Chief MIPTV News, Boutique Editions Speakers Tim Crescenti, President, Small World IFT David Lyle, President, Fox Look Michel Rodrigue, Consultant, The Format People

DDIIGGIITTAALL MMEEDDIIAA 10.00 – 11.15 Transmedia Storytelling: How to Achieve Creative Excellence? Esterel, Level 5

Transmedia, the term and its practice, are becoming more widely used in our approach to what once were

traditional linear projects.

This session gives you the industry experts, directors & producers of pioneering transmedia projects who will

talk through their strategic thinking, their creative development philosophies, and their multidisciplinary

production processes.

Attend this session and leave with multiple examples of best practice in this cutting edge approach to media

production in the digital age.

Moderator Jesse Cleverly, Managing Director, Connective Media TV Speakers Nuno Bernardo, General Manager, beActive Entertainment Matt Costello, President and Creative Director, Polar Productions Tracey Robertson, CEO, Hoodlum Christopher Sandberg, CEO, The Company P Tom Thirlwall, CEO, Bigballs Films




IINNTTEERRAACCTTIIVVEE WWOORRKKSSHHOOPPSS 11.00 – 11.45 Expert Roundtables: Meet the Tutors Co-Production Lounge, Foyer Balcon Grand Audi, Level 3

This session is an informal interactive format workshop that offers a unique opportunity for attendees to learn from each other and benefit from the wise advice of seasoned industry execs. The workshop is designed to guide MIPTV delegates, especially newcomers to the event or beginners in the industry, to make their Cannes experience a success. Tutors Paul Boross, The Pitch Doctor, Big Sky Patrick Hambraeus, Coach, Misterpitch.com Pat Quinn, Partner/Manager, Quinn Media Management Mickey Rogers, President, Mickey Rogers Media Inc.

Register

PPRROODDUUCCEERRSS FFOORRUUMM 22001111:: CCOO--PPRROODDUUCCTTIIOONN 11.00 – 12.45 Co-Production for Success: Case Studies Auditorium A, Level 3

MIPTV takes co-production to the next level in this spotlight on the latest and most talked about drama co-

productions and how they get from idea to final delivery.

In five case studies, MIPTV goes behind the scenes to discover how funding is put together and how creative

differences are resolved in major drama co-productions currently being driven largely by very savvy European

players and their international co-production partners.

Moderator Marlene Edmunds, Consultant and Veteran Media Journalist

Featured case studies: 11.00: Babylon, by Peter Engel, Producer, Zentropa Entertainments22 ApS and Peter Garde, CFO, Zentropa

11.20: Zen, by Ben Donald, Executive Producer - International Drama, BBC Worldwide

11.40: Death in Paradise, by Klaus Zimmermann, CEO, Atlantique Productions

12.00: Ben Hur, by Michael Prupas, President & CEO, Muse Entertainment

12.20: Lock-Out, by Michael Murphy, Chief Executive, Windmill Lane Entertainment

http://misterpitch.com/





CCOONNTTEENNTT 336600

11.30 – 12.45 Interactive & Cross-Media Digital Entertainment Formats Pitch

Sponsored by

Esterel, Level 5

A showcase of creativity. Among 87 entries from 26 countries, 4 finalists have been selected for their creative, innovative and skilful approach to the Interactive, Cross-Media and Digital Entertainment space. Now those individuals and companies are going head-to-head presenting their formats to the FremantleMedia / RTL Group Jury. Each project is leveraging a current digital trend from geolocalisation to crowd-empowerment, social network profiling and collaboration. The session will be hosted by Gary Carter, COO of FremantleMedia, and will start with an inspiring keynote by Jon Kamen, CEO of @RadicalMedia and one of the world’s authority on transmedia format development. Competing producers will then pitch in fast-paced short presentations. Questions from the audience will be invited after each pitch. There can only be one winner. This pitching session is open to all MIPTV / Connected Creativity participants. Host and Moderator Gary Carter, Chief Creative Officer, FMX, and Chief Operating Officer, FremantleMedia

Keynote Speaker Jon Kamen, Chairman and Founder, @Radical Media

Jury Members

Christophe Gobel, Senior Project Manager, RTL Group Ian McClelland, Head of New Media, RTL Group Claire Tavernier, Senior Executive Vice President, FMX and Worldwide Drama, FremantleMedia Richard Vargas, Senior Vice-President, Development and Production, FMX, FremantleMedia


13.00 – 14.00 Fresh TV Around the World – Exclusive at MIPTV! In partnership with Grand Auditorium, Level 1

The April edition of Virginia Mouseler’s selection will provide an exclusive glimpse of some of the most talked

about formats on the planet.

Presented by Virginia Mouseler, CEO, The WIT




TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB 13.00 – 14.00 The Pitch Doctor’s Guide to Making it at MIP (repeated session) Open Presentation Located in Tent, Near the Palais des Festivals

MIPTV comes at a price — literally. It costs a lot of time and money to get here and stay here. So why

wouldn’t you maximise your chances of winning business here? In this opening session, Paul Boross, aka The

Pitch Doctor, shares his tips and tactics for “squeezing value out of every second of Cannes” by understanding,

and harnessing, the psychology of sales and pitching.

Speaker Paul Boross, The Pitch Doctor, Big Sky Register

TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB 14.00 – 14.30 Enablers of New Content Monetisation: Autonomy , UK Open Presentation Located in Tent, Near the Palais des Festivals

Learn how Autonomy’s unique “Meaning Based” technology enables you to automate your broadcast

management strategy to dramatically reduce costs, as well as fully monetize and expand upon the commercial

opportunities your rich media assets present.

Hosted by Joe Trainor, Head of Media Solutions EMEA, Autonomy


14.00 – 15.00 Online & Social Games Pitch Esterel, Level 5

Online and Social Media platforms have been the biggest drivers behind the growth of casual entertainment across all audiences. This content 360 Pitch session will feature the most innovative projects that have been nominated in the competition. The session will also explore questions such as monetizing tv content with social games, best social media marketing techniques to grow fans, and how to integrate audience engagement to the game play effectively. This pitching session is open to all MIPTV / Connected Creativity participants. Host and Moderator Catherine Warren, Founder and President, Fantrust Jury Members Julie Adair, Director, Content Creation Disney Online, EMEA, The Walt Disney Company Ltd Matt Costello, President & Creative Director, Polar Productions Ltd Fernando Herrera, Director, Gaming and Online, Sanoma Entertainment Erik Robertson, CEO, Nordic Games Resources AB




MONDAY 4 APRIL 2011

PPRROODDUUCCEERRSS FFOORRUUMM 22001111:: CCOO--PPRROODDUUCCTTIIOONN 14.15 – 15.15 Global Co-Production Strategies – Act 1 15.15 – 16.15 Global Co-Production Strategies – Act 2 Auditorium A, Level 3, Palais des Festivals

In an increasingly fragmented television marketplace, it is important to aggregate these “fragments” in order

to produce quality television. Co-financing is one way to maintain quality and manage budgets to deliver

stories that will appeal to international audiences. Co-production requires a sharing of talent and creative

direction. Pat Ferns will interview some of the most active players in international co-production.

Moderator Pat Ferns, President/Executive Producer, Ferns Productions Inc. Speakers Act 1 Sophie Gigon, Head of International Drama and Series Coproductions, France Télévisions Richard Life, Head of Co-Productions & Acquisitions, ITV Studios Global Entertainment Suzanne Mueller, Head of Co-Productions and Development, ZDF Enterprises GmbH Orion Ross, VP - Original Series, The Walt Disney Company EMEA Bronagh Walton, MEDIA Programme Speakers Act 2 Nick Betts, Head of Commercial & Business Development, BBC Des Monaghan, Executive Chairman, Screentime John Penney, EVP Strategy & Business Development, Starz LLC Joey Plager, Senior Vice President, Co-Productions, Entertainment One Phyllis Platt, Interim Executive Director of Television Arts and Entertainment – English Services, Canadian Broadcasting Corporation Diego Suarez, Senior Vice President, Programming, Fox Television Studios

PPRROODDUUCCEERRSS FFOORRUUMM 22001111:: CCOO--PPRROODDUUCCTTIIOONN 14.00 – 16.00 Unmissable: Co-Production Tool Box Co-Production Lounge, Foyer Balcon Grand Audi, Level 3

Chaired by Patrick Lamassoure, Managing Director, Commission Nationale du Film France

14.00-14.30: Presentation of the New Canada Media Fund Discover the newest incentive that CMF has

generated to foster international co-productions and encourage creation of new television shows and related

digital media content.

Presented by Stéphane Cardin, Vice President, Industry and Public Affairs, Canada Media Fund

14.30-16.00: Tool Box

A roundtable session hosting major media incentive organisations explaining further their policy to the MIPTV

audience of producer on a one-on-one basis.



MONDAY 4 APRIL 2011

Hosts Alessandra Bergero, President, Italian Riviera Film Commission Arie Bohrer, Film Austria/Australian Independent Film Producers Stéphane Cardin, Vice President, Industry and Public Affairs from the Canada Media Fund Sarim Fassi-Fihri, Producer, AMPAC (Association Marocaine des Professions de l'Audiovisuel et du Cinéma) Patrick Lamassoure, Managing Director, Commission Nationale du Film France Fernando Lopez de Castillo, Vitoria-Gasteiz Film Office Soon-Mi Peten - MEDIA Programme, Head of Sector "Support for Independent Producers", EACEA - Education Audiovisual & Culture Executive Agency Cristina Piscitelli, EU Project Responsible, Fondazione Apulia Film Commission Marielle Poupelin, Deputy Director, Coproductions certification, Business Affairs and Certification, Telefilm Canada Michèla Ritondo, Senior Tax Official, Fiscal Department for Foreign Investments, Federal Public Service Finance of Belgium

TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB 15.00 - 15.30 Next Generation Living Room Interfaces: PrimeSense, Israel Open Presentation Located in Tent, Near the Palais des Festivals

Hosted by Uzi Breier, EVP Sales & CMO, PrimeSense

And Iris Finkelstein-Sagi, Director of Marketing, PrimeSense

DDIIGGIITTAALL MMEEDDIIAA 15.15 – 16.15 Digital Distribution: Monetising Content on New Platforms Esterel, Level 5

More and more consumers expect to access content on the platform(s) of their choice, at a time that is convenient for them, delivering an experience that suits them – active or passive. How can evolving technology help entertainment content providers and platforms make the most of this transformation? What technologies are available and how are they being marketed to enhance or drive viewership and how do they affect the deals across multiple platforms? What models are working in this multiplatform world for specific sectors and how are they different across publishing, games, television/film content sectors? What challenges do content providers and platforms face in developing new revenue streams for their content and service offerings? Moderator Wendy Bernfeld, Managing Director, Rights Stuff Speakers Michael Acton Smith, CEO, Mind Candy Philip Bourchier O’Ferrall, SVP, Digital Media International, MTV Networks Hilary Perkins, Multi-Platform Commissioning Editor for Drama/Film, Channel 4 Gordon Synn, Head of Content Acquisitions, SeeSaw.com



MONDAY 4 APRIL 2011

TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB 15.30 - 16.00 New ways to engage and monetize through Augmented Reality on Television:

Metaio, Germany Open Presentation Located in Tent, Near the Palais des Festivals

Hosted by Noora Guldemond, Director of Marketing, Metaio

TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB 16.30 - 17.00 Brain computer interface technology: Emotiv, Hong Kong/USA

Open Presentation Located in Tent, Near the Palais des Festivals

Hosted by Tan Le, CEO, Emotiv

MMIIPPTTVV KKEEYYNNOOTTEESS Grand Auditorium, Level 1

16.30 – 17.00 David Frank Chief Executive Officer Zodiak Media Group

Interviewed by David Jenkinson, Editor-in-chief & Managing Director, C21Media

Following a career in investment banking and journalism, David Frank set up RDF Media in 1993, producing

numerous award-winning TV shows in the UK and US and in the process creating one of the UK's leading

independent production companies. Last year, RDF Media Group became part of the Zodiak Media Group,

with David Frank taking the helm. Zodiak Media Group is one of the world's leading creators, producers and

distributors of broadcast content. The group comprises 45 production companies in 17 territories, and

includes an international distribution arm with a catalogue of more than 10,000 hours of content.

17.00 – 17.30 Rodolphe Belmer Executive Vice President, Content Canal+ Group & Chief Operating Officer Canal+

Among the numerous industry leaders addressing MIPTV, Rodolphe Belmer will focus on the importance of

original programming, one of the mainstays of Canal+, with such notable series as XIII and Borgia, currently

being filmed, and will highlight the key role of co-production for drama with international ambitions.

http://www.zodiakmedia.com/company_board_david_frank.php

http://www.zodiakmedia.com/



MONDAY 4 APRIL 2011

TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB 17.15 – 17.45 TWONKY: Consume your Media without Moderation, Packet Video, USA Open Presentation Located in Tent, Near the Palais des Festivals

Hosted by Leon Cicheportiche, Director of Marketing, Packet Video

SSCCRREEEENNIINNGGSS 18.00 – 20.00 GK-TV’s “CAMELOT” at the World Premiere TV Screening Grand Auditorium, Level 1

With a Q&A with Eva Green, Joseph Fiennes and Jamie Campbell

Bower

Featuring the International Premiere of «Camelot».

GK-tv will debut the hotly anticipated series «Camelot» in the Grand Auditorium during the World Premiere

TV Screenings. Watch as an unknowing Arthur, guided by a prescient visionary Merlin, emerges as king to

unite a kingdom steeped in death and war. Yet it is Arthur’s own half-sister Morgan, summoning unnatural

forces to sustain her own quest for the throne, who may be his most dangerous enemy. Set in Britain after the

fall of the Roman Empire, this visceral tale of fantastic adventure, provocative romance, and treacherous

deception breathes 6th century authenticity into the most powerful legend of all time.

The series features an A-list ensemble cast that includes Joseph Fiennes (“Shakespeare in Love”, “Elizabeth),

Eva Green in her television debut (“Casino Royale”, “Kingdom of Heaven”) and Jamie Campbell Bower

(“Sweeney Todd”, “Twilight: New Moon”).

“Camelot” is an Irish-Canadian co-production between Octagon and Take 5 Productions and is presented

worldwide excluding North America by GK-tv, a division of GK Films. The series premiered April 1st on Starz in

the U.S., and will premiere on the CBC in Canada and on RTE in Ireland.



TUESDAY 5 APRIL 2011

TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB

9.00 – 19.30 Network & Visit Connected Living Room & Playroom @Experience Hub




DDIIGGIITTAALL MMEEDDIIAA 9.00 – 10.00 Multiplatform Engagement Through Apps:

Connected TV, Social TV, Smart Phone and Rich Media Tablet Apps Produced in partnership with Auditorium A, Level 3

Discover the latest developments in Apps and learn how to make sense of multitude of development

platforms and emerging distribution channels:

TV Programme Content delivered on Rich Media Tablets and the latest Smart Phones via Apps Internet/TV apps and widgets, running on the New Internet Enabled TV Sets Social TV Apps, which enable consumption of TV programmes on Social Media Platforms, and build

communities around TV programmes through Tablets or Internet TV Sets. This session will explore both the creative and business opportunities and challenges around creating and

marketing TV Apps. What is the potential of Social TV? What is the future beyond TV Apps?

Moderator Richard Kastelein, CEO, Agora Media Innovation and Publisher, Appmarket.tv

Speakers David Jullien, Director, Business Development, Digital Gaming, Endemol Worldwide Brands

Jeroen Elfferich, CEO, Ex Machina Tom McDonnell, Commercial Director, Monterosa

Daniel Saunders, Head of Content Services, Samsung Electronics Europe

Patrice Slupowski, VP, Digital Innovation and Communities, Orange

BBRRAANNDDEEDD EENNTTEERRTTAAIINNMMEENNTT SSUUMMMMIITT 9.00 – 11.00 Ogilvy Branded Entertainment Lab:

Elevator Pitches with The World's Greatest Brands Sponsored by

Majestic, Salon Royan, Level 1

Production companies will have the opportunity to present branded entertainment ideas to some of the world’s leading brand leaders. Presentations will be based on a creative brief which will be issued prior to the session. If you are interested in receiving the brief, please contact Olivia Rzepczynski at Ogilvy. By invitation only.

mailto:[email protected]




BBRRAANNDDEEDD EENNTTEERRTTAAIINNMMEENNTT SSUUMMMMIITT 11.15 – 12.45 Branded Entertainment Essentials How to get started? Auditorium K, Level 4

Chair Doug Scott, President, Ogilvy Entertainment Speaker Colby Gaines, Owner of Leftfield Creative, Leftfield Creative Full line up of speakers to be announced


11.30 – 12.45 Content 360 Supersession “Connecting to Tomorrow's Audiences”

Esterel, Level 5 Featured Presentation: The audience of the future looks like the audience of today: the TV they love centers their interactions with

each other. What’s different is that this interaction is real-time, superdistributed, and broadcast even wider

than the shows themselves. This provides us with opportunities and pitfalls; we’ll be looking at both.

The Keynote Panel will discuss:

What is beyond social media? Will everything be gamified? What is the opportunity beyond Apps?

Don’t miss this Supersession featuring top leaders and creators of entertainment, gaming and enabling

technologies who are helping to make these new ideas become a reality, plus enjoy the specially selected

cutting edge demos.

Moderator Ferhan Cook, President, Any Screen Productions Ltd./MobiAdNews

Featured Presentation Kevin Slavin, Co-Founder, Starling

Keynote Panel Gary Carter, Chief Creative Officer, FMX, and Chief Operating Officer, FremantleMedia Bruno Patino, Director General, Digital & Strategy, France Televisions Tom Perlmutter, Government Film Commissionner and President, National Film Board of Canada Showcased Demos:

Next generation connected entertainment interfaces by PrimeSense. -Brain machine interface -Human gesture interface -Augmented TV



TUESDAY 5 APRIL 2011 Featuring:

-Tan Le, Emotiv -Uzi Breier, PrimeSense -Noora Guldemond, Metaio

PPRROODDUUCCEERRSS FFOORRUUMM 22001111:: CCOO--PPRROODDUUCCTTIIOONN 9.30 – 10.30 Working with Latin America: Workshop

In partnership with

Co-Production Lounge, Foyer Balcon Grand Audi, Level 3

Especially designed for all producers eager to cross borders to save money and enter TV ventures, this workshop will feature a panel of major broadcasters and producers from Latin America who are actively working to put together international co-productions in the region. Moderator Nicolas Smirnoff, Director, Prensario International

Speakers Marco Altberg, President, ABPITV (Brazilian TV Producers Association)

Gaston Cami, VP International Sales and Coproductions, Illusion Studios S.A.

Fernando Dias, Director, ABPITV (Brazilian TV Producers Association)

Ricardo Ehrsam, General Director for Europe, Asia & Africa, Televisa

Claudio Villarruel, President, ON TV - Llorente-Villaruel Contenidos

PPRROODDUUCCEERRSS FFOORRUUMM 22001111:: CCOO--PPRROODDUUCCTTIIOONN 10.45 – 11.45 Working with Latin America: Connecting & Deal-Making Co-Production Lounge, Foyer Balcon Grand Audi, Level 3

Meet the key leading execs from the region and close deals in co-production in person.

Register

In partnership with


10.15 – 11.15 Rich Media Tablet and Social TV Apps Pitch Esterel, Level 5

Content delivered through Tablet Apps, TV Apps and Social TV will redefine audience interaction in many original ways such as dual screen viewing, sharing additional TV content over Internet through widgets and more. The best ideas submitted to Content 360 will be presented in front of an international expert jury composed of TV, technology and publishing decision makers as well as creative experts. This pitching session is open to all MIPTV / Connected Creativity participants. Moderator/Host Jason Daponte, Founder and President, The Swarm




TUESDAY 5 APRIL 2011 Jury members Philip Bourchier O’Ferrall, Senior Vice President, Digital Media, MTV Networks International Gerard Grech, Head of Content Strategy & Portfolio Development, Nokia Bruno Patino, Director General, Digital & Strategy, France Televisions Neeraj Roy, Managing Director & CEO, Hungama Digital Media Entertainment Daniel Saunders, Head of Content Services, Samsung Electronics Europe


13.00 – 14.00 Smart Phone Apps for Youth Engagement Pitch

Sponsored by


How can Smart phone Apps attract a new generation of youth, who are not reached by traditional linear

content? Selected Finalists will demonstrate that Smart phone apps do not only have to be entertaining but

they can also work as effective educational tools enabling youth to engage with serious material in different

ways. Finalists will feature the best App projects based on two National Film Board of Canada’s

documentaries: Sexy Inc, and Staying Real.

This pitching session is open to all MIPTV / Connected Creativity participants.

Moderator

Frank Boyd, Creative Director, Unexpected Media

Jury members

Nick Cohen, Multiplatform Commissioner, BBC

Joel Pomerleau, Director of Platform Development, The National Film Board of Canada (NFB)

Federico Lazzarovich, Head of Commercial Solutions, Mondadori Digital


14.30 – 15.00 On Demand Mobile TV: BITBOP by Jesta Digital, US and Germany Open Presentation Theatre Located in Tent, Near the Palais des Festivals

How do you get access to the best of Television in a connected world.

What are complexities of delivering quality entertainment products over the great variety of connected

devices? Find out from the architect of Bitbop, Jesta Digital’s unique wireless subscription service to deliver

on-demand mobile TV and movies directly to smartphones in the U.S. And get a preview of the expanded

Bitbop Germany service which will give subscribers access via web, smartphones and tablets.

Hosted by Joe Bilman, Executive Vice President, Global Products




PPRROODDUUCCEERRSS FFOORRUUMM 22001111:: CCOO--PPRROODDUUCCTTIIOONN 14.30 – 15.45 Working With Asia: Workshop Co-Production Lounge, Foyer Balcon Grand Audi, Level 3

As the world shifts focus from the Atlantic to the Pacific, there is an appetite to understand the mysteries of

Asia. This workshop provides an opportunity to meet active players of the region who are working with tighter

budgets than their Atlantic counterparts, but still delivering quality programming. Regional co-operation is

important, and access to world markets is the goal.

Moderator Pat Ferns, President/Executive Producer, Ferns Productions Inc.

Speakers Keiko Bang, President, Bang Singapore Pte Ltd Nobuo Isobe, Executive Producer/Managing Director, Asia Content Centre Richard Langridge, Creative Director, Endemol Entertainment Malaysia Leland Ling, CEO, LIC Beijing Office Chang Long Jong, Deputy CEO, Television, MediaCorp

PPRROODDUUCCEERRSS FFOORRUUMM 22001111:: CCOO--PPRROODDUUCCTTIIOONN 16.00 – 17.00 Working With Asia: Connecting & Deal-Making Co-Production Lounge, Foyer Balcon Grand Audi, Level 3

Join leading players in Asia to connect with potential new partners and link up with the world’s fastest growing region.

Register

BBRRAANNDDEEDD EENNTTEERRTTAAIINNMMEENNTT SSUUMMMMIITT 14.00 – 15.00 Branded Content Solutions Case Studies

A series of case studies reveal how branded content comes into being

Sponsored by Organised in association with Auditorium A, Level 3 Chaired by

Morgan Holt, Chairman BCMA and Andrew Canter, CEO, BCMA

Speakers

Matt Jagger, Head of Entertainment / Creative Partner, Naked Communications

Mark Cullen, CEO, ETV MEDIA GROUP




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15.00 – 15.30 Social TV Meets Multiplayer Gaming: Ex Machina, Netherlands Open Presentation Theatre Located in Tent, Near the Palais des Festivals

Hosted by Jeroen Elfferich, CEO, ExMachina

BBRRAANNDDEEDD EENNTTEERRTTAAIINNMMEENNTT SSUUMMMMIITT 15.05 – 16.30 The Best Branded Content In The World - Screenings Sponsored by Ogilvy, organised in association with BCMA Esterel, Level 5

Ogilvy presents the Best branded Content in the World screenings, which will showcase the most innovative and successful branded content projects between top brands and producers from around the world. A country-by-country review of the best branded content of 2010. Presented by Morgan Holt, Chairman, BCMA and Doug Scott, President, Ogilvy Entertainment


16.00 – 16.30 Cloud Based B2B Media Distribution Service: Racana, Israel Open Presentation Theatre Located in Tent, Near the Palais des Festivals

Cloud Based Distribution Service Digital content comes in numerous formats from many sources and end

users’ habits are changing. Find out from an industry leader in cloud based services on how to efficiently

manage, market and monetize content from a wide range of sources to a wide range of destinations, while

ensuring the settlement from consumers and to all players involved.

Hosted by Sasha Nykin, VP Sales & Marketing, Racana

BBRRAANNDDEEDD EENNTTEERRTTAAIINNMMEENNTT KKEEYYNNOOTTEE

FFoolllloowweedd bbyy TTHHEE BBRRAANNDD OOFF TTHHEE YYEEAARR AAWWAARRDD Bringing New Meaning to “Brought to You By”: Branded Entertainment in the Digital Age Esterel, Level 5

16.45-18.00

Miles Young Chief Executive Officer Ogilvy & Mather Worldwide Interviewed by Kate Bulkley, Media Columnist & Commentator, KG Bulkley



TUESDAY 5 APRIL 2011 As channels proliferate and audiences fragment, traditional ad forms are becoming less and less relevant and effective, and brand leaders are less and less willing to pay for them. Beyond renting audiences from media owners, today brands can build audiences themselves by producing and distributing ever-more creative content—brand stories that flow seamlessly throughout a cross-media content ecosystem. Instead of interrupting consumers with messages, brands can now also create and own media that consumers want to spend time with, that makes them believe in the brand, that engages them in a much more compelling and complex way than the simple recognition that "this episode was brought to you by …" ever could. Using examples of current work, Miles Young, CEO of Ogilvy & Mather Worldwide, will show how brands that have a history of storytelling and embrace technology and innovation across all forms of media, are the ones that will create content that consumers will seek out and those who will build powerful, belief-based relationships that will grow and endure.

The Brand of the Year Award:

For the 1st time ever, MIPTV will be recognizing an international consumer brand for its outstanding

contribution to the development and production of brand-related content.

The winner, American Express, has been chosen by an international committee made up of leading figures

from the production and advertising sectors, including Doug Scott of Ogilvy Entertainment, Ben Silverman of

Electus, the director Brett Ratner and Robert Friedman of @radical.media.

This award underlines MIPTV’s recognition of the growing impact of branded entertainment in the global

television industry.

Marie Devllin

SVP, Global Advertising, Media and Sponsorships

American Express


17.00 – 17.30 Social Media for Shows & Events: Balloon, France Open Presentation Theatre Located in Tent, Near the Palais des Festivals

Easy and simple web and mobile solutions to engage your audience in your shows and events! Hosted by Andreï Vestemeanu, CEO, Balloon



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SSCCRREEEENNIINNGGSS 17.00 – 19.00 Moby Dick arrives on-screen by way of Germany Audi K, Level 4

Herman Melville’s famous tale about the most merciless campaign of revenge in seafaring history sails onto

TV screens with an exciting new telling of MOBY DICK. Propelled by endless hatred, the one-legged Captain

Ahab hunts the mysterious white whale for thousands of miles across the open seas. Written by Emmy Award

winner Nigel Williams, the first-class international cast includes Oscar winner William Hurt, Oscar nominee

Ethan Hawke and Gillian Anderson. MOBY DICK is a Tele München Group (TMG) in-house production and is

distributed by TIM International, which features a high-class programme catalogue containing gripping TV

movies, premium miniseries as well as theatrical feature films.

Event-Miniseries: 2 x 90 or 1 x 110

CCOONNNNEECCTTEEDD CCRREEAATTIIVVIITTYY KKEEYYNNOOTTEE Esterel, Level 5

18.15-19.00 Hans Vestberg President and Chief Executive Officer

EErriiccssssoonn

IInntteerrvviieewweedd bbyy RRaallpphh SSiimmoonn,, CCEEOO,, The Mobilium Advisory Group & Chairman Emeritus & Founder, Mobile Entertainment Forum

In presenting the “Shaping the Networked Society” Connected Creativity keynote, Hans Vestberg will outline his vision of a networked society and its impact on the media industry. Vestberg predicts that 50 billion connected devices will be in use by the year 2020.



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9.00 – 19.30 Network & Visit Connected Living Room & Playroom @Experience Hub




BBRRAANNDDEEDD EENNTTEERRTTAAIINNMMEENNTT SSUUMMMMIITT 9.00 – 9.45 Branded Content – Roadmap

Sponsored by Organised in association with Auditorium A, Level 3

Lewis Silkin’s Cliff will show how branded content can navigate from idea to broadcast (and repeat broadcast) without falling into too many legal potholes.

Hosted by Cliff Fluet, Partner, Lewis Silkin LLP

Guest Adam Hillyer, Global Marketing Services Director, Bacardi Global Brands

BBRRAANNDDEEDD EENNTTEERRTTAAIINNMMEENNTT SSUUMMMMIITT 9.50 – 10.40 Branded Content: Data Is Fuel

Sponsored by Ogilvy, organised in association with BCMA

Esterel, Level 5

An in-depth view of two BCMA branded content case studies to explore how to measure the effectiveness by

the use of data.

The BCMA contentmonitor developed with leading research partner Ipsos, is continuing to establish the

benchmarks for successful branded content campaigns adding true accountability and planning to the

process.

Adam Sheridan from Ipsos reviews the results of two (BBC Worldwide/Standard Chartered and UKTV –

Dave/Toyota Prius) branded content campaigns that were measured by contentmonitor.

Host

Andrew Canter, CEO, BCMA

Guest

Adam Sheridan, Research Director, Ipsos MediaCT



WEDNESDAY 6 APRIL 2011


10.00 – 12.00 Asian Animation Screenings

In partnership with

Auditorium K, Level 4

Asia’s leading regional content markets screen the best new animation for a global audience at MIPTV on

Wednesday 6 April, 2011. The Asian Animation Screening will feature the most talented and innovative

animation content from China, Japan, Korea, Malaysia and India.

Screening Schedule: 10.00-10.20: Japan 10.20-10.40: China 10.40-11.00: Malaysia 11.00-11.20: Korea Presented by Janine Stein, Managing Director, Content Asia 11.25-11.45: India Presented by Anand Gurnani, CoFounder, CEO & Managing Editor, AnimationXpress.com

TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB // CCOONNTTEENNTT 336600 DDIIGGIITTAALL CCRREEAATTIIVVIITTYY FFEESSTTIIVVAALL

10.00 – 12.00 Cross Media Showcase

Best Of Cross Media Creativity From Other Festivals Around The World.

Open Presentation Theatre Located in Tent, Near the Palais des Festivals

Moderator

Peter Bruck, Chairman Europrix & World Summit Awards

Speakers

Darius Bagdziunas, Director, Gaumina, UK

The Brazilian Independent Producers Association

Robert Montgomery, President & CEO, Next Media, Canada

Justin Cooke, BIMA, UK

In Partnership with




BBRRAANNDDEEDD EENNTTEERRTTAAIINNMMEENNTT SSUUMMMMIITT

10.45 - 11.30 Yahoo! Studio & Coca Cola 360° Brand Content Case Study: a “Lighter Approach to Fashion” Sponsored by

Esterel, Level 5

Yahoo! drives business through a combination only Yahoo! offers: the science to target an audience, the art to create engagement, and the scale to reach the right audience in meaningful numbers.

With the launch of Yahoo! Studio, a creativity focused team, last year in France, Yahoo! offers new services in audience engagement.

Join this special workshop to discover how Yahoo! Studio is bringing the relationship between the brands and their audiences to the next level of interactivity.

Hosts Michèle Benzeno, Head of Yahoo! Studio, Yahoo! Julien Guiraud, Strategic Digital Marketing Manager, NW Europe & Nordics, Coca-Cola

BBRRAANNDDEEDD EENNTTEERRTTAAIINNMMEENNTT SSUUMMMMIITT 11.45 – 13.00 Ogilvy Branded Entertainment Lab:

The Art of The Deal: How Branded Entertainment Works from the Players that Make It Happen

Sponsored by Ogilvy

Esterel, Level 5

Branded entertainment requires companies to trust their creative capabilities and brand strengths in completely new- and often scary- way. A panel of industry luminaries will talk about the process of bringing branded entertainment to life - from the initial creative idea and client pitch through distribution strategies and program measurement. MIPTV attendees are invited to submit questions to: [email protected] before the session.

Speakers Robert Friedman, President, Media and Entertainment, @radical.media Chantal Rickards, Head of Branded Content / Programming, MEC Doug Scott, President, Ogilvy Entertainment Ben Silverman, Founder & CEO, Electus Kristen van Cott, Sr Vice President & Creative Director, Skechers Entertainment

mailto:[email protected]





12.00 – 13.00 Meet the Bloggers from Connected Creativity Forum Open Presentation Theatre Located in Tent, Near the Palais des Festivals

Moderator

Ewan Mc Leod, Editor, Mobile Industry News

Guests Matthaus Krzykowski, CEO, Xyologic

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Small group, idea sharing and meeting opportunity between Content 360 developers, TV producers and

platform providers. Space is limited, please arrive early.

Moderator

Ferhan Cook, President, Any Screen Productions Ltd./Mobiadnews

14:30 - 15:30 Workshop 1: Storytelling 2.0, Future of Story Telling across multiple platforms

Confirmed participants include

Francisco Asensi Viana, Director of Business Development Interactive, RTVE, Spain

Richard Vargas, Fmx, FremantleMedia, USA

Brian Seth Hurst, The Opportunity Management Company, USA

15:30 - 16:30 Workshop 2: Technology meets Creativity: Producers and platform providers share

international experiences

Confirmed participants include

Mark Leaver, CIKTN/Parameter, UK

33DD SSPPOOTTLLIIGGHHTT In 2010 Avatar put 3D on the audiovisual map and 3D has been proclaimed as the “next big thing”. Since then major hardware and software companies have been announcing when and how they would be part of the new 3D landscape. So what is happening in 2011? MIPTV 3D Summit will bring participants up to speed on the latest technological advances, the new creative opportunities and the migration of 3D from the cinema to in the home.

14.30-15.45 Update on the latest 3D technologies and applications Auditorium A, Level 3

Leading hardware players will discuss the latest developments in 3D and how it affects the television industry.




Featured Presentation Akira Shimazu, Senior General Manager 3D & BD Project Management Division, Sony – Corporation

Speakers YoungSu Oh, Director of Convergence Policy Bureau, KCC Julian Stanford, Managing Director, EMEA, Theatre Development, IMAX Corporation

Vincent Teulade, Director, PWC

33DD SSPPOOTTLLIIGGHHTT 16.00-17.00 Distribution and Channels Overview Auditorium A, Level 3

Pioneer 3D channels will share their experience in how they brought 3D into the home and their programming plans for the future.

Moderator Stewart Clarke, Editorial Director, Informa Telecoms & Media

Speakers John Cassy, Director, Sky 3D Ghislaine Le Rhun-Gautier, Head of 3D Project, Orange Mark Ringwald, Director, Scheduling & Acquisition, 3net Phil Yoon, Director, SkyLife

33DD SSPPOOTTLLIIGGHHTT 17.15-18.15 Production Overview Auditorium A, Level 3

3D magnifies all programming genres and provides content producers with a multitude of new creative opportunities.

Moderator Stewart Clarke, Editorial Director, Informa Telecoms & Media Speakers Rodolphe Chabrier, Co-Founder & Visual Effects Supervisor, Mac Guff Anthony Geffen, CEO, Atlantic Productions Alexander Lentjes, Stereoscopic Consultant, 3-D Revolution Productions David Pounds, CEO, Electric Sky


17:00-18:00 Special Music Performance & Audio based social Games:

Touch Table Music Mixing by Reactable Systems, Spain

Presenters

Marcos Alonso, Co Founder, Reactable Systems

Carles Lopez, Musician, Reactable Systems



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MMIIPPTTVV//CCOONNNNEECCTTEEDD CCRREEAATTIIVVIITTYY MMAASSTTEERRMMIINNDD KKEEYYNNOOTTEE SSEERRIIEESS Esterel, Level 5

Honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany Shlain is an award-winning filmmaker, founder of The Webby Awards and co-founded the International Academy of Digital Arts & Sciences. Her award-winning new feature documentary “Connected: An Autoblogography about Love, Death & Technology premiered at Sundance 2011. Tiffany Shlain’s keynote will be followed by a screening of “Connected: An autoblogography about Love, Death & Technology” (Official Selection 2011, Sundance Film Festival)

17.35 - 19.30

Tiffany Shlain



THURSDAY 7 APRIL 2011

TTHHEE EEXXPPEERRIIEENNCCEE HHUUBB 9.00 – 18.00 Network & Visit Connected Living Room & Playroom @Experience Hub




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10.00 - 11.00 Content 360 Winners Present their projects

Have a chance to discuss the creative elements of the Content 360 projects with the producers themselves.

Moderator Robert Johnsson, The Game Syndicate

DDIIGGIITTAALL MMEEDDIIAA 10.15 – 11.15 Protecting Digital Content in a Connected Environment

Sponsored by


A workshop and Q & A led by senior executives representing companies taking on the shaping of the DRM/CA and content security landscape. The market has changed and this workshop will introduce you to the many factors to be considered with the distribution models and changing paytv and device parameters. The impact of keeping content secure is driving industries to work together to build the most solid solutions.

Moderator Jean-Marc Racine, Managing Director, Farncombe Speakers Benny Salaets, Vice President Content Management, Telenet Vassilis Seferidis, Director, European Business Development, Samsung Electronics Europe Tim Wright, Vice-President, Worldwide New Media and Technology, Sony Pictures Entertainment


11.00 > 12.30 HOT STARTUPS SPOTLIGHT

Selected innovative start-ups from Connected Creativity Forum present their companies



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DDIIGGIITTAALL MMEEDDIIAA 11.30 – 12.30 Creative Commons Workshop

In partne rship with Auditorium A, Level 3

Creative Commons for content producers: how to share and make your business profitable using open

licenses

This workshop will focus on using Creative Commons licenses to publish audiovisual content. It will explore

how content creators and broadcasters can use a "some rights reserved" approach to build new business

models, marketing strategies, and relationships with end-users.

Moderator Donatella Della Ratta, Journalist Speakers

Henry Oh, Founder & CEO, Socialutions

DDIIGGIITTAALL MMEEDDIIAA 14.30 – 16.00 MIPTV Wrap-Up Session: Building Cross-Media Strategies Auditorium A, Level 3

If you were unable to attend all of the digital conference panels during MIPTV, then this session will be

essential! Building on the success of the MIPCOM Digital Wrap-Up session, Gavin McGarry, founder of

Jumpwire Media gives the audience an overview of the key take-aways from the MIP Digital sessions and

panels including the Digital VIP Summit and highlights from the Media Mastermind Keynote series. Along with

an overview of some of the technological and content developments over the past year, Gavin will also offer

the audience insights into how to build cross media strategies using case studies, statistics and his past

experience at Endemol and Joost. He will also outline where media companies need to focus their energies in

order to profit from digital media in the next 12-18 months.

Presenter

Gavin McGarry, President, Jumpwire Media

Documents

Conferences & Events MIPTV 2011testconso.typepad.com/.../miptv-2011-conferences-events-programme2.pdf · it at mip co-production lounge 8.30-9.30 nordic fiction screenings audi k