Media recommendation for resto

MEDIA RECOMMENDATION FOR RESTO

Case Study for

Indonesian Media Spends Contribute…Ad Spends in mio IDR

Source : Nielsen Adquest Millenium, 2013

#1 #2 #9

Ad spending continued to growth with 20% in 2012 and 17% in 2013 YTD compare to 2012 same period.

58,305,546

70,963,103

85,480,65277,852,856

90,710,837

2010 2011 2012 2012 (Jan-Nov) 2013 (Jan-Nov)

22% 20% 17%

Toiletries 14,8% SOE, with

35,6% growth compare to 2011

Beverages 12,5% SOE, 24,5%

growth compare to 2011

Services3.4% SOE, 11%

growth compare to 2011

All medium increased, TV gain the highest growth

2010 2011 2012 2012 (Jan-Aug) 2013 (Jan-Aug)

TV 37,362,167,038 45,639,766,601 56,752,448,753 51,807,924,883 63,345,123,870

NPP 19,161,343,216 23,366,537,837 26,634,699,432 24,162,050,309 25,631,463,114

MAGZ + TAB 1,782,035,321 1,956,798,965 2,093,503,720 1,882,880,575 1,734,249,868

70%66%

66%64%

64%

28%31%31%33%33% With 70% in TV placement 28% in Npp and 2% in

Mgz/Tabloids.

Toiletries in first rank with 14% SOE followedby Beverages with 12% SOE.

In Services-Trans’t-travel-recreation, Hotel-Bar-Restaurant, took the biggest spend with 60% SOE, followed by Tourism, recreation, a musement-c, travellwith 26% SOE and airlines 17% SOE.

921,102,517

810,434,406

910,431,196

2,603,232,702

1,893,398,612

2,056,868,418

2,755,435,112

2,912,947,937

2,929,820,942

2,321,816,070

3,122,083,491

3,793,550,654

4,902,678,680

6,043,649,318

6,426,739,302

8,226,209,012

9,518,003,472

10,708,620,632

12,623,629,432

952,509,483

986,186,497

1,060,549,384

1,514,037,528

1,871,734,025

2,153,661,781

2,331,732,546

2,582,973,466

2,710,825,076

2,764,121,492

2,927,922,197

3,840,614,513

5,547,280,080

5,858,230,739

6,402,055,004

9,822,870,502

10,832,456,135

12,041,393,093

14,509,683,311

G APPAREL/PERSONAL ACCESSORIES

D BABY & MATERNITY PRODUCTS

L INDUSTRIAL PRODUCTS

R SERVICES - PERSONAL SERVICES

T SERVICES - EDUCATION

Q SERVICES - PROPERTY

J HOUSEHOLD EQUIPMENT & APPLIANCES

N SERVICES - FINANCIAL

U SERVICES - RETAIL

C SMOKING & ACCESSORIES

P SERVICES - TRANS'T, TRAVEL, RECREATION

H HOUSEHOLD PRODUCTS/SUPPLIES

E MEDICINES/PHARMACEUTICALS

K AUTOMOTIVE & ACCESSORIES

M OFFICE EQP'T, COMPUTER, COMMUNICATIONS

V SERVICES - CORPORATE & PUBLIC SERV ADV

A FOOD

B BEVERAGES

F TOILETRIES & COSMETICS

2013 YTD 2012


In IDR. (‘000)

39,280,410

24,113,850

63,914,564

98,742,925

84,653,728

157,460,635

557,075,953

704,624,330

1,392,217,096

25,539,450

31,119,250

42,686,590

88,552,869

106,890,685

166,916,166

568,580,601

696,986,592

1,200,649,994

P9 RECORDING

P7 MUSIC PROMO

P3 FREIGHT FORW',MOVERS,COURIER-S,PARCEL

P1 TRANSPORTATION, SHIPPING

P8 CINEMA PROMO

P6 ENTERTAINMENT,FASHION SHOW,ORGANIZER

P2 AIRLINES

P4 TOURISM,RECREATION,AMUSEMENT-C,TRAVEL

P5 HOTEL, BAR, RESTAURANT, DIS

2013 YTD 2012

80294620

22519232

16780595

28239061

33751386

34431784

96659044

277,455,908

769,942,065

60449164

12400280

16163980

30895796

34857288

40332220

66038075

267808406

671704785

OTHERS

DISCOTHEQUE

PUB

CLUB

RESORT

HALL

CAFE

RESTAURANT

HOTEL

2013 YTD 2012


In IDR. (‘000)

1570520

1621125

1956240

2962900

2512330

1509624

3676725

48600

287160

7307500

1080600

806400

4787750

7254340

6281500

1970100

1982870

2004120

2290200

2410275

2463200

2719764

2770911

2884000

2891700

2894250

3065880

3365175

4162200

4492550

4716140

4996250

5049850

5839825

6065550

PASIR PUTIH RESORT BENGKULU

DAPUR GALUH RESTO BANJARMASIN

FU YUAN SURABAYA

IGA BAKAR MAS GIRI BANDUNG

PEACH GARDEN

BUMBU DESA PONTIANAK

WAROENG PONDOK BAHARI BJM

SEDERHANA LINTAU PALEMBANG

BAKSO MONAS KUPANG

WISATA BAHARI MAKASSAR

PANTAI SEAFOOD SURABAYA

RICE

THE BANDAR MANADO

BISTRO GODIVA BATAM

RUMAH MAKAN MINAHASA BARU MANADO

AYAM BAKAR WONG SOLO BANDUNG

GADENO BATAM

SATE HOUSE SRIWIJAYA SEMARANG

CLUB DELUXE

D'LUX SAMARINDA

2013 YTD 2012

In Hotel-Bar-Restaurant, Hotel took the biggest spend with the number of 56% SOE, followed by Restaurant with the number of 22% SOE (D’luxSamarinda is dominant)

Campaign Seasonality

69,254 64,584 65,169

67,224 69,343

66,224

80,602

72,890

60,410 61,757

48,213 51,462

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Rp

. (in

Mio

)MGZ NPP TV


Most dominant Spending is in Newspaper with 64,761,040 average value. It took 94% share of expenditure

(000s) Vert% Index

GENDER

MALE 175 35.64 71

FEMALE 317 64.56 130

AGE

10-14 YEARS 20 4.07 38

15-19 YEARS 69 14.05 146

20-24 YEARS 81 16.50 140

25-29 YEARS 109 22.20 200

30-34 YEARS 90 18.33 198

35-39 YEARS 48 9.78 195

40-44 YEARS 39 7.94 137

45-49 YEARS 15 3.05 43

50-54 YEARS 6 1.22 22

55+ YEARS 14 2.85 26

SES

A 3000 & OVER 299 60.9 422

B 2000 – 3000 112 22.81 79

C1 1500 – 2000 54 11 39

C2 1000 – 1500 16 3.26 17

D 700 – 1000 7 1.43 20

E 700 & BELOW 4 0.81 39

Identifying Target Audience

Hobby - Eat at Restaurant

Source: IMS Clear Decision, Pop 50.412.000

MF, 25-39, ABPrimary Target:

102 102

202

146

119126

150

196209

103113

181

141 138 143

182 185 190

0

50

100

150

200

250

0

1000

2000

3000

4000

5000

6000

7000

8000

TV RADIO CINEMA INTERNET SEE STATICOUTDOOR

PUBLICTRANSPORTATION

NEWSPAPER TABLOID MAGAZINE

Ind

ex

Vie

we

r (‘

00

0)

Media

(000s) MF 25-39 AB (000s) MF 25-39 AB JKT INDEX MF 25-39 AB INDEX MF 25-39 AB JKT

Media PenetrationSource: IMS Clear Decision, Pop: 47,123,000

Media Selection

• Media Print (Magazine & Tabloid)

• Digital Media

• Cinema

• Radio (based on brief)

circulation : 12.500

INFO GADING, circulation : 22.000INFO SERPONG, circulation : 22.000INFO GADING SERPONG, circulation : 10.000INFO TANGCITY, circulation : 10:000INFO PLUIT KAPUK, circulation: 15.000



Culinary Lifestyle

Sector Community

Media Print (Magazine & Tabloid)

COVER & ADVETORIAL


Smart spend in only culinary, lifestyle and sector community type of magazine

Tabloids and magazines are very good for explaining the details of the product and better image quality than the newspaper

Utilizing web network placement,To gain more website, in many channelWith lowest cost per click/impression

DIGITAL

MEDIA

#nihaorestaurant#nihao

#food

#indonesia

#enak

#lezat

#iphonesia

#android

DIGITAL

MEDIACreate trending topic, a word of mouth for those whose been to restaurant

Log in to microsite

Upload pictures

Using hastag

Share to social media

Tag as many as friends Win gadget / cash & Voucher

MF 20-35 Years ABC (Profesional, Keluarga Muda, Umum)

Program Siaran

Acara Utama (Umbrella) : "Elshinta News and Talk",

Setiap hari 24 Jam Nonstop

Sub Acara : "Diskusi Interaktif",

Setiap hari, pkl. 23.00-01.00 WIB

"Komentar Opini dan Solusi (Komisi) Anda",

Setiap hari, pkl. 01.00-05.00 WIB

"BBC Siaran Indonesia",

Setiap hari, pkl. 05.00-06.00, 18.00-18.15 WIB,

dan 20.00-20.30 WIB

RADIO

ADLIBS

Cinema

60” Slide Show

CIBUBUR JAKARTAGADING JAKARTAARTHA GADING JAKARTALA PIAZZA JAKARTALOTTE BINTARO TANGERANGALAM SUTRA TANGERANGBINTARO TANGERANG

Summary Media Schedule

SUMMARY MEDIA SCHEDULE

NI HAO (Fine and Dinning Restaurant) - DEC 2013

Des 2013

Media DEC TOTAL GROSS TOTAL NETT %

Print (9 majalah) 940.500.000 752.400.000 75%

Cinema 48.132.500 38.506.000 4%

Digital Media 148.235.294 133.411.765 13%

Radio (2 Radio Network ) 80.300.000 72.270.000 7%

TOTAL COST NETT ( belum termasuk ASF & PPN 10%) 1.217.167.794 996.587.765 100%

ASF 3,5% on NETT 34.880.572

Sub Total 1.031.468.336

PPN 10,0% 103.146.834

Grand Total 1.134.615.170

Budget Allocation for 1 month or based on client brief

Marketing

Media recommendation for resto